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www. JanBaskDigitalDesign.comCopyright © JanBaskDigitalDesign. All rights reserved
10 Simple SEO
Tactics for Unlimited
ROI in 2019
www. JanBaskDigitalDesign.comCopyright © JanBaskDigitalDesign. All rights reserved
Introduction
Leveraging SEO efforts in the right direction is very important — as it
will usher your business or its craft in the searches of your target
audience to turn them into your payable customers.
www. JanBaskDigitalDesign.comCopyright © JanBaskDigitalDesign. All rights reserved
objective
 Introduction
 On-page Optimization
 Plan to optimize Website
 Relevant Content
 Search-friendly Content
 Featured Snippets
 Transcribe videos
 Optimize Image
 Mobile Friendly
 Voice Search
 Performance
 Responses
 Queries
 Conclusion
www. JanBaskDigitalDesign.comCopyright © JanBaskDigitalDesign. All rights reserved
On-Page Optimization
• On-page optimization was important and will be
forever. Many companies & brands are able to
transpire their goals by righty focusing on their on-
page deeds.
On-page optimization still needs dedicated efforts
www. JanBaskDigitalDesign.comCopyright © JanBaskDigitalDesign. All rights reserved
Plan Optimize Website
Plan to optimize their website
• Using smart & automated customer support tools like chatbots to avoid redundant tasks.
• Clear and easy to process customer queries or contact forms.
• Revising relevant content pertaining to a user query.
• A continuous check on the website’s internal functioning, ensuring each element is loading
within a fraction of seconds.
• Automatic syncing of the website with the user’s physical location.
1
www. JanBaskDigitalDesign.comCopyright © JanBaskDigitalDesign. All rights reserved
Relevant Content
• Stuffing your website with just simple, wordy, keyword-centric content is not enough.
• On comparing a few websites, we found out that websites producing minimal content size
were failing miserably in ranking high, while those who worked hard on curating lengthy
copies (as long as 2000+) were soaring high in SERPs.
• Google is and will continue to reward websites that are curating high-quality, detailed and
long content in 2019 and so on.
Placing extremely relevant content
www. JanBaskDigitalDesign.comCopyright © JanBaskDigitalDesign. All rights reserved
Search Friendly Content
This is how you can make your content copy more search-friendly!
1 32 4 5
Write longer and high-
quality content.
Have a judicious use of
keywords in the title,
Meta description,
headlines and the body
of the copy.
Use triggering words or
buttons to make the
content shareable.
Divide your writing piece
into headings and
subheadings.
Focus on putting the
internal links within your
writeup.
www. JanBaskDigitalDesign.comCopyright © JanBaskDigitalDesign. All rights reserved
Featured Snippets
Work lucidly on those “featured snippets”
• Must have seen that small pop-up box with concise
content to your search query - well, those boxes are called
“featured snippets”.
• Ranking in those snippets can add great value to the
website funnel, building trustworthy rapport with the
audience.
www. JanBaskDigitalDesign.comCopyright © JanBaskDigitalDesign. All rights reserved
Transcribe Your Videos
• Google can easily crawl & index
images with alt tags but is still
struggling with the video content,
especially the ones without any
transcribing.
• Transcripts since will be having
the long-tail keyword usage,
Google crawlers will find it easy to
crawl & index them.
• Putting a small & concise
transcript just below the video and
infusing it with certain plugins like
“click-to-tweet” will make it
shareable to other platforms.
• Also, this will act as a window for
the audience to identify whether
the video is worth watching or not.
1 2
Don’t forget to transcribe your videos
www. JanBaskDigitalDesign.comCopyright © JanBaskDigitalDesign. All rights reserved
Image Optimization
• You need to strategize on writing actionable & descriptive alt tag descriptions,
outlined with relevant searched keywords.
• you can’t get ahead by writing the lengthy descriptions or putting up the massive
sized image
• While optimizing an image, various factors come at play, like its image quality,
size, file extension (JPG, PNG or so), loading speed and more.
• Image optimization tools like Triage, ImageRecycle, CompressNow& more can
easily compress the image to a certain size &quality
Make sure to optimize every image on your webspace
www. JanBaskDigitalDesign.comCopyright © JanBaskDigitalDesign. All rights reserved
Mobile Friendly
• Around 60% of users make their search for a website on their smartphones.
• Websites need to be mobile responsive.
• Use of right templates, frameworks can result in websites that are mobile responsive & intuitive to use.
• Google is strictly debarring those websites that are still not well-versed with its functionality on mobile screens.
• Even if your website is doing well over desktop but glitches during the mobile session, your rankings will miserably
affect.
Your presence has to be on mobile & palm-top devices too
www. JanBaskDigitalDesign.comCopyright © JanBaskDigitalDesign. All rights reserved
Voice Search
• They are constantly improving & innovating voice
search methods by employing great use of machine
learning & AI — to decode user’s tone, intent, dialect,
region or so on.
• Websites need to put the question-answer type of
content throughout their web space — that’s
conversational and resonates with the user’s speech
search.
• Focus on targeting the long-tail keywords than just
standalone single-word keywords.
• And don’t forget to highly optimize your mobile
presence as major users place search queries by
mobile devices only.
Voice search is never fading out
www. JanBaskDigitalDesign.comCopyright © JanBaskDigitalDesign. All rights reserved
Website Performance
Be a lot conscious about the website performance too
• Search engines aim at delivering an exceptional user experience to the users.
• You need to rigorously sit with your development team to understand the factors that
could help you evaluate your site’s performance.
• Automated load testing tools like Browserstack or Selenium could be used to timely
evaluate the site’s health.
• Deploying the use of such tools will easily help to analyze the website’s load time on
different platforms like desktop, tablets, and mobile.
• Help to figure out the bugs that were leading to such a situation.
www. JanBaskDigitalDesign.comCopyright © JanBaskDigitalDesign. All rights reserved
Responses
More weight to responses that shows expertise, authority, and trust
• Make sure you hold the authoritative
right of the content you produce.
• Make sure to get the facts,
stats, and information from
verified sources.
• Put subject matter experts to
write the product or service
copy.
• Revise and often update the
previously posted pieces to
keep up with the dynamic
trend.
• Give links to the verified and
trusted sources only to stand
credible.
1
2
3
4
www. JanBaskDigitalDesign.comCopyright © JanBaskDigitalDesign. All rights reserved
Queries
Take your queries to the offshore SEO
experts
• Making pace with SEO techniques is not
everyone’s cup of tea, especially when the aim is
to earn unlimited revenue figures. The SEO
companies have thousands of ways in the
background that can accelerate a website ranking
in no time - and that too much faster than
competitors.
• Understanding Google’s algorithm rollout can be a
hard nut to crack. Thus, it’s better to involve a
specialized SEO professional who has been
closely observing the trends. And have developed
straight-fit, ready-to-apply practices to help digital
brands skyrocket their sales goals.
Conclusion!
• The above discussed are the surefire tactics that need
imperative focus to reap the gains of website ranking and
profitable revenue figures.
• To not just survive but thrive well in a digital landscape, it
requires strategic ways for a website to function and
respond.
• SEO practices are very important for websites that are
looking for staying organically on search engine result
pages.
• We can clearly inculcate from the above that the trend in
SEO is circled broadly around machine learning, mobile
searches, voice searches, epic & authoritative content
pieces.
• Once digital brands are able to harness these trends,
winning desired rankings and profit curves won’t be that
difficult.
www. JanBaskDigitalDesign.comCopyright © JanBaskDigitalDesign. All rights reserved
Thank You

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10 simple seo tactics for unlimited roi in 2019

  • 1. www. JanBaskDigitalDesign.comCopyright © JanBaskDigitalDesign. All rights reserved 10 Simple SEO Tactics for Unlimited ROI in 2019
  • 2. www. JanBaskDigitalDesign.comCopyright © JanBaskDigitalDesign. All rights reserved Introduction Leveraging SEO efforts in the right direction is very important — as it will usher your business or its craft in the searches of your target audience to turn them into your payable customers.
  • 3. www. JanBaskDigitalDesign.comCopyright © JanBaskDigitalDesign. All rights reserved objective  Introduction  On-page Optimization  Plan to optimize Website  Relevant Content  Search-friendly Content  Featured Snippets  Transcribe videos  Optimize Image  Mobile Friendly  Voice Search  Performance  Responses  Queries  Conclusion
  • 4. www. JanBaskDigitalDesign.comCopyright © JanBaskDigitalDesign. All rights reserved On-Page Optimization • On-page optimization was important and will be forever. Many companies & brands are able to transpire their goals by righty focusing on their on- page deeds. On-page optimization still needs dedicated efforts
  • 5. www. JanBaskDigitalDesign.comCopyright © JanBaskDigitalDesign. All rights reserved Plan Optimize Website Plan to optimize their website • Using smart & automated customer support tools like chatbots to avoid redundant tasks. • Clear and easy to process customer queries or contact forms. • Revising relevant content pertaining to a user query. • A continuous check on the website’s internal functioning, ensuring each element is loading within a fraction of seconds. • Automatic syncing of the website with the user’s physical location. 1
  • 6. www. JanBaskDigitalDesign.comCopyright © JanBaskDigitalDesign. All rights reserved Relevant Content • Stuffing your website with just simple, wordy, keyword-centric content is not enough. • On comparing a few websites, we found out that websites producing minimal content size were failing miserably in ranking high, while those who worked hard on curating lengthy copies (as long as 2000+) were soaring high in SERPs. • Google is and will continue to reward websites that are curating high-quality, detailed and long content in 2019 and so on. Placing extremely relevant content
  • 7. www. JanBaskDigitalDesign.comCopyright © JanBaskDigitalDesign. All rights reserved Search Friendly Content This is how you can make your content copy more search-friendly! 1 32 4 5 Write longer and high- quality content. Have a judicious use of keywords in the title, Meta description, headlines and the body of the copy. Use triggering words or buttons to make the content shareable. Divide your writing piece into headings and subheadings. Focus on putting the internal links within your writeup.
  • 8. www. JanBaskDigitalDesign.comCopyright © JanBaskDigitalDesign. All rights reserved Featured Snippets Work lucidly on those “featured snippets” • Must have seen that small pop-up box with concise content to your search query - well, those boxes are called “featured snippets”. • Ranking in those snippets can add great value to the website funnel, building trustworthy rapport with the audience.
  • 9. www. JanBaskDigitalDesign.comCopyright © JanBaskDigitalDesign. All rights reserved Transcribe Your Videos • Google can easily crawl & index images with alt tags but is still struggling with the video content, especially the ones without any transcribing. • Transcripts since will be having the long-tail keyword usage, Google crawlers will find it easy to crawl & index them. • Putting a small & concise transcript just below the video and infusing it with certain plugins like “click-to-tweet” will make it shareable to other platforms. • Also, this will act as a window for the audience to identify whether the video is worth watching or not. 1 2 Don’t forget to transcribe your videos
  • 10. www. JanBaskDigitalDesign.comCopyright © JanBaskDigitalDesign. All rights reserved Image Optimization • You need to strategize on writing actionable & descriptive alt tag descriptions, outlined with relevant searched keywords. • you can’t get ahead by writing the lengthy descriptions or putting up the massive sized image • While optimizing an image, various factors come at play, like its image quality, size, file extension (JPG, PNG or so), loading speed and more. • Image optimization tools like Triage, ImageRecycle, CompressNow& more can easily compress the image to a certain size &quality Make sure to optimize every image on your webspace
  • 11. www. JanBaskDigitalDesign.comCopyright © JanBaskDigitalDesign. All rights reserved Mobile Friendly • Around 60% of users make their search for a website on their smartphones. • Websites need to be mobile responsive. • Use of right templates, frameworks can result in websites that are mobile responsive & intuitive to use. • Google is strictly debarring those websites that are still not well-versed with its functionality on mobile screens. • Even if your website is doing well over desktop but glitches during the mobile session, your rankings will miserably affect. Your presence has to be on mobile & palm-top devices too
  • 12. www. JanBaskDigitalDesign.comCopyright © JanBaskDigitalDesign. All rights reserved Voice Search • They are constantly improving & innovating voice search methods by employing great use of machine learning & AI — to decode user’s tone, intent, dialect, region or so on. • Websites need to put the question-answer type of content throughout their web space — that’s conversational and resonates with the user’s speech search. • Focus on targeting the long-tail keywords than just standalone single-word keywords. • And don’t forget to highly optimize your mobile presence as major users place search queries by mobile devices only. Voice search is never fading out
  • 13. www. JanBaskDigitalDesign.comCopyright © JanBaskDigitalDesign. All rights reserved Website Performance Be a lot conscious about the website performance too • Search engines aim at delivering an exceptional user experience to the users. • You need to rigorously sit with your development team to understand the factors that could help you evaluate your site’s performance. • Automated load testing tools like Browserstack or Selenium could be used to timely evaluate the site’s health. • Deploying the use of such tools will easily help to analyze the website’s load time on different platforms like desktop, tablets, and mobile. • Help to figure out the bugs that were leading to such a situation.
  • 14. www. JanBaskDigitalDesign.comCopyright © JanBaskDigitalDesign. All rights reserved Responses More weight to responses that shows expertise, authority, and trust • Make sure you hold the authoritative right of the content you produce. • Make sure to get the facts, stats, and information from verified sources. • Put subject matter experts to write the product or service copy. • Revise and often update the previously posted pieces to keep up with the dynamic trend. • Give links to the verified and trusted sources only to stand credible. 1 2 3 4
  • 15. www. JanBaskDigitalDesign.comCopyright © JanBaskDigitalDesign. All rights reserved Queries Take your queries to the offshore SEO experts • Making pace with SEO techniques is not everyone’s cup of tea, especially when the aim is to earn unlimited revenue figures. The SEO companies have thousands of ways in the background that can accelerate a website ranking in no time - and that too much faster than competitors. • Understanding Google’s algorithm rollout can be a hard nut to crack. Thus, it’s better to involve a specialized SEO professional who has been closely observing the trends. And have developed straight-fit, ready-to-apply practices to help digital brands skyrocket their sales goals. Conclusion! • The above discussed are the surefire tactics that need imperative focus to reap the gains of website ranking and profitable revenue figures. • To not just survive but thrive well in a digital landscape, it requires strategic ways for a website to function and respond. • SEO practices are very important for websites that are looking for staying organically on search engine result pages. • We can clearly inculcate from the above that the trend in SEO is circled broadly around machine learning, mobile searches, voice searches, epic & authoritative content pieces. • Once digital brands are able to harness these trends, winning desired rankings and profit curves won’t be that difficult.
  • 16. www. JanBaskDigitalDesign.comCopyright © JanBaskDigitalDesign. All rights reserved Thank You