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What Is Pr 060404

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What is Public Relations?
Public Relations… ,[object Object],[object Object],[object Object],… REPUTATION .
Public Relations… ,[object Object]
Public Relations can… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],Brand/Product identity Employees training etc Customer service Exhibitions Promotions Sponsorship Corporate identity PUBLIC RELATIONS Offices internal/external Research Media relations Advertising Newsletters Direct mail Annual report
Component parts of public relations programmes ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Common media relations misconceptions ,[object Object],[object Object],[object Object],[object Object]
Common media relations misconceptions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Communications methods used to educate the media Feature support News stories Industry comment One to one meetings EDITOR Letters Case histories Pictures Research Tailor-made features Targeted stories
The PR campaign must educate the Editors by creating and building UNIQUE SOLUTIONS EDITOR EDITORIAL COVERAGE Knowledge INFORMATION Confidence Respect Awareness
Only you can make PR happen! ,[object Object],[object Object]
PR problems ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Types of media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
PR opportunities ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Implementing a Media Relations programme ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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What Is Pr 060404

  • 1. What is Public Relations?
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9. Communications methods used to educate the media Feature support News stories Industry comment One to one meetings EDITOR Letters Case histories Pictures Research Tailor-made features Targeted stories
  • 10. The PR campaign must educate the Editors by creating and building UNIQUE SOLUTIONS EDITOR EDITORIAL COVERAGE Knowledge INFORMATION Confidence Respect Awareness
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.