19. #brightonSEO@PlumJans
…simply open a Google Sheet
Data XPath
Page
Title =ImportXML("URL","//title[1]")
Meta
Description =ImportXML("URL","//meta[@name='description']/@content")
H1
Heading =ImportXML("URL"; "//*[@name='h1'] ")
29. #brightonSEO@PlumJans
recreate search URLs in Excel
Search Terms Site Search URL String + Search Terms
red bodysuit domain.co.uk/search?q= red+bodysuit
white blazer dress domain.co.uk/search?q= white+blazer+dress
khaki bomber jackets domain.co.uk/search?q= khaki+bomber+jackets
export site searches from GA