Janet Shacter

Toronto, Canada Area Canada

Experienced Marketing Communications Consultant

Advertising / Marketing / PR

My career has explored the diverse tactical aspects of building a brand: finding the story, crafting the messages, and creating the experiences that build stakeholder relationships. I have always been "creative", and I have never stopped learning. I began in advertising as a copywriter on large retail accounts, and I loved the challenge of responding to a fast-paced and ever-changing market. I learned how to create positive buzz and the value of being "social" in media relations by working in PR for clients in the technology and financial services sectors. I learned about being sales-driven and how to motivate distribution channels by working in business-to-business marketing. I've con...