1. TREADING SOFTLY –
EVALUATION
Flux Productions

2. BRIEF
We were told to create an opening sequence for an
original movie which lasts 2 – 3 minutes long. The
product must fall into the genre of Teen Drama or Teen
Comedy with the targeting audience of teenagers.

3. TIMETABLE
Preliminary Task Planning of Storyboard
Of main task
Re-shoot Editing 1st Shoot
Editing
Rough Cut - without music Editing Final Cut

4. CONVENTIONS
Films we have been inspired by:
Twilight
Jennifer’s Body
We have also used these as our case studies.

5. CONVENTIONS
• Different from the two movies as we have steered towards the topic of
love.
• Tried to achieve the same effect of out audience as twilight and Jennifer’s
body.
• We have kept it professional by having less continuity errors and by
building up tension.

6. CONVENTIONS
We have also challenged the conventions of a normal teen drama by:
• not setting it in high school
• Doesn’t have the latest pop music playing in the background
• Attracts audience of both genders – Horror and Romance
• Male lead dies at the beginning

7. SOCIAL GROUPS
Social group 1: Protagonist
Breaks Convention
Two main characters
Social group 2: Antagonist
Not easily identified – gender, looks etc.
Is at a higher status to the main characters

8. STEREOTYPES
Stereotypes of the Female characters:
Positive Stereotypes:
Appealing looks
Caring and sympathetic
Negative stereotypes:
Has ‘Love issues’
Only care about their physical appearance

9. STEREOTYPES
Stereotypes of male characters:
Brave
The one who controls the scene
fearless
Negative:
Not emotional or in touch with their feelings
Don’t care about how they look

10. COMPARISONS
Popular girls Female character
Wears fashionable clothes that any one Wears casual clothing however
that’s not in their group can afford different from everyone else
Usually ‘Rude’, being the bully of the Not rude or spoilt however has good
school and spoilt looks
Always looks their best with piles of Has no make up, keeping a natural
make up (Plastics) look and preventing artificialness
Dates the most popular boy in school Dating an average person. No one
and has crowds around them around them.

11. DISTRIBUTORS
Why?
• British company
• Backed up by Universal
• Distributed many successful
movies
Why?
• Famous Company
• Distributed successful films such as
the Harry Potter movies
• Distributed many movies in the
past

12. DISTRIBUTION – NATIONALLY OR
INTERNATIONALLY?
• If I were to distribute this film internationally I would use Warner
Brothers.
• I would like this film to be distributed nationally too however if the movie
was released in the UK with not much back up by a bigger company it may
not get a wide range of viewers. I would use Working title to distribute our
film in the UK as it is a British and independent company.

13. WAYS OF DISTRIBUTION
• I think the best way to distribute the film would be on the internet as its
easy find out how popular a movie can get.
• there are also disadvantages to internet distribution such as piracy.

14. DEMOGRAPHICS
• Our production will involve a group of
teenagers aged between 15 – 17.
• The lead characters will be in the age gap
to attract the attention of similar age
groups
• Cast of mixed genders and ethnicity
• May attract more female audience but will
also attract males due to elements of
horror

15. PSYCHOGRAPHICS
Here is the link to
Target audience research

16. OTHER AUDIENCE
Targeted audience: Teenagers
Secondary audience: crime/ supernatural fans
Other audiences: parents or older siblings

17. MISE-EN-SCENE
• Clothing – ‘casual’ and ‘in style’
• Lighting – Natural daylight (edited to be colour graded)
• Location – Park
• Age of characters – Teenagers – 16/17
• Race – mixed, not the usual of Caucasian

18. AUDIENCE FEEDBACK
• We found that our audience liked:
• good looking lead characters
• Light hearted film with aspects of drama
• something that can relate to teenagers in our day and
age

19. CAMERA AND EDITING
• Used more than one camera: Flip cam and DSLR
• Learn to film less shaky shots by using a tripod
• Using iMovie to edit footage
• Experimenting with colour grading on iMovie

20. PRODUCTION SKILLS
• Know how to export videos from camera to Mac
• How to edit videos more precisely and having less
continuity errors
• Software control - overall

21. IMPROVEMENTS
• Precise editing
• Colour grading
• Synchronising and producing the right style of music to create the
atmosphere of movies we have researched.
• Here is our Preliminary task

22. IMPROVED SINCE PRELIMINARY
TASK
• Followed the storyboard
• Better continuity
• Followed shooting schedule
• good use of time
• Used appropriate props that were on set

23. QUALITY
• Used a wider range of shots and angles for different
scenes
• Used DSLR for close up and more defined shots
• Filmed more than we needed and from different angles to
see which would look better when edited together.
• Used shallow focus when needed

24. QUALITY (IMPROVED)
• Edited out/ worked around any unwanted footage (shaky or
too fast footage)
• Used more than one angle to select appropriate ones and
reshot any other scenes that we needed to improve on
• Music – royalty free

25. ROUGH CUT 1
Link to the first Rough cut
Rough cut 1

26. AUDIENCE FEEDBACK ON
ROUGH CUT
Things to improve:
- story was unclear, need a shot of the boy dead on the floor before flashback
- sound track to match the scenario throughout the opening.
Good things:
- The shots are good. steady shot was shot well.
- Good use of teenagers for a teenage movie opening
- Good use of colour grading, looks a lot like professional films such as
Twilight.

27. FINAL CUT
Final cut – Flux Productions