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Turning Experience
Into Advantage

J. Boye Aarhus 13
November 5

jb@jboye.com
#jboye13

Janus Boye
@janusboye
The New World’s wheel
Vikings had their
advantage
Welcome to
J. Boye Aarhus 13
A wilder ride than originally anticipated
”Human intelligence is
richer and more
dynamic than we have
been led to believe by
formal academic
education”
-

Sir Ken Robinson
My hunger for learning
Rewind 15 years
Back in the 90s
Working in Munich
WWW7 in Brisbane
WWW8 in Toronto
Hypertext 99 in Darmstadt
Information becomes
knowledge
Knowledge becomes
experience
and experience
wins
We’ve come a long way since 2005
It has taken me 10 years
”People don’t want a drill machine,
they want a hole in the wall”
- Philip Kotler
Let me ask you a question
Question:
What are the world’s 10 largest
cities?
Question:
What are the world’s 10 largest
cities
with a female mayor?
Question:
What are the world’s 10 largest
cities
with a female mayor?

Which of those mayors is best at
getting the job done?
A different perspective
”I’m really sorry, but I
don’t see the point of
spending time or
money on something
with no real tangible
benefit to me or the
business”
-

A UK manager in
late 2012
Taking experiment
out of change
Vast untapped reserves
Blood donation – visiting Stockholm
…and bringing home new insights
Working together
Sharing is caring
Turn up sharing
Enter:
Experiology
Turn up business advantage
Turning Experience
Into Advantage

J. Boye Aarhus 13
November 5

jb@jboye.com
#jboye13

Janus Boye
@janusboye

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Turning experience into advantage