How can we make sure that the invaluable experience and know-how we share at international conferences like these gets turned into concrete business advantage? More specifically, how do you translate the intangible wealth of experience inside and outside your organization into big-time benefits to balance sheets? In this keynote given at J. Boye Philadelphia 13 and updated for J. Boye Aarhus 13, I tried to explain not only how to avoid pitfalls that other people have already encountered – and tackled successfully, but also on the broader perspective of supporting and encouraging these knowledge-sharing processes, and how to maximize the benefits. The talk is the first public presentation based on my upcoming book on this unexplored dimension of experience-swapping and knowledge-sharing, and I shared how I am developing and expanding this little-explored area of management, innovation, and organizational development.