Janyre Cooper is exploring a personal brand in sports media. She grew up discussing sports and has internship experience. Her core values are initiative, hard work, adaptability, resilience and confidence. Her potential jobs include sideline reporter, anchor or producer. Her short term goal is to work for a sports outlet as a production assistant and network. Her mid-term goal is to be a sideline reporter and gain experience. Her long term goal is to be a studio host at ESPN, FOX or NBC. She is currently a novice in skills like video production but is gaining experience through school.

1. PERSONAL BRAND EXPLORATION
Janyre Cooper
Project & Portfolio I: Week 1
February 1, 2022

2. Janyre Cooper grew up in the southeast region where
sports was constantly a topic of discussion, which
gave her the ability to develop an extensive knowledge
of sports. Initiative, hard-work, adaptability, resilience,
and confidence are her core values. Her history of
internships formed a strong understanding of effective
teamwork and communication. Attributes she has
been able to apply to help create a successful
environment during her time gaining experience in the
studio and control room at the Dan Patrick School of
Sportscasting.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Sideline Reporter
• Anchor
• Producer
Explorer ARCHETYPE - deliver
captivating stories by opening
people’s eyes to discover parts of
themselves they didn’t know
existed, expanding their minds,
awareness and identify.
Sideline Reporter for College Football
Picture Relevant
to Your Industry
Goes Here

4. agers at ESPN, Big 10 Network, SEC Network, Big 12 Network, ACC Network,
TARGET AUDIENCE
Amy Bennett
Outreach Plan:
• Research additional information on the company ESPN
and their values.
• Reach out on LinkedIn and connect through our
common alma mater.
• I will follow up 2 months before graduation date.
Senior Recruiter at ESPN
Amanda McCullough
Outreach Plan:
• Explore the different internships posted within LinkedIn
activity section.
• Reach out through LinkedIn to discuss possible
internship opportunities.
• I will follow up one day after applying for any of the
internship opportunities.
Talent Acquisition at ESPN
Aimee Leone Outreach Plan:
• Research opening position within the company
• Reach out through email to express my interest in the
opportunity to work with FOX sports.
• I will follow up 2 months before graduation date.
SVP Talent Relations at
FOX Sports

5. GOALS
Short Term: (Immediately After Graduation, 2023)
• Earn a full-time job with a major sports media outlet
as a production assistant.
‣ Network and build a connection with 15 major
sports media outlet employees
Mid Term: (2026)
• Be hired as a sideline reporter for college football.
‣ Gain 50 hours working or assisting in a major
sports media studio or production office.
Long Term: (2041)
• Be a full-time studio show host at a major media
outlet such as ESPN, FOX, or NBC
‣ Made 25 appearances on a major sports
media outlet studio show as a host or co-host.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Teleprompter Reading
SOFT
HARD
Novice / Adept / Expert
Adobe Premiere Pro Novice / Adept / Expert
Active Listening Novice / Adept / Expert
Social Perceptiveness Novice / Adept / Expert
Video Production
SOFT
HARD
Novice / Adept / Expert
On-Camera Hosting Novice / Adept / Expert
Public Speaking Novice / Adept / Expert
Adaptability Novice / Adept / Expert

7. To help college sports related media outlets
create a high level of success in the sports
broadcasting and media industry by using my
innovation, adaptability and production skill set.
PROMISE

8. CREDENTIALS
Work Experience:
• Fan Experience Internship, University of
Central Florida Athletic Department
• Coach, Scott Johnson Tumbling &
Gymnastic Academy
Education:
• Communications, B.S., University of
Central Florida
• Sportscasting, B.S., Full Sail University (Exp. 2023)
Awards:
• Director’s Honor Roll, Nicholson School
of Communications

9. COMPETITION
Nicolas Arciniegas
McAllister
Leadership Experience:
• Play-by-Play - Rollins College Men’s Basketball
Janyre Cooper
Industry Experience:
• Jr. Business Intelligence Analyst - MUY
Education:
• Sportscasting, B.S,. Full Sail University
Skills and Proficiencies:
• Strategy
• Marketing Management
• Customer Acquisition
Overall Online Presence:
• 250 connections, customized banner, extreme
professional of headshot, detailed profile with no
published articles, no social media activity, customized
URL
• Grade: Average
Overall Online Presence:
• 45 connections, banner is not customized,
professional headshot, no published articles, active
on other social media, customized URL.Grade: Poor,
Average, or Superior?, XX out of 100
• Grade: Average
Skills and Proficiencies:
• On Camera Hosting
• Broadcast Writing - X endorsements
• Video Production - X endorsements
Leadership Experience:
• Head Coach - Scott Johnson’s Tumbling & Gymnastics
Academy
Education:
• Communications, B.S,. University of Central Florida
• Sportscasting, B.S,. Full Sail University
Industry Experience:
• Fan Experience Intern - University of
Central Florida Athletic Department
• Coach - Scott Johnson’s Tumbling &
Gymnastics Academy

10. COMPETITION
Mackenzie Pflum
Industry Experience:
• Sideline Reporter - Bally Sports Ohio | Bally Sports
Great Lakes
• Summer Intern - Akron RubberDucks Baseball Club
• Sports Reporter - TV2 KSU
• Athletic Advancement Intern - Kent State University
Education:
• Broadcast Journalism, B.S,. Kent Sate University
Noteworthy Experience:
• Summer Intern - Akron RubberDucks Baseball Club
• Sports Reporter - TV2 KSU
Skills and Proficiencies:
• Adobe Premiere Pro
• Public Speaking - 1
• Leadership
Janyre Cooper
Overall Online Presence:
• 292 connections, customized banner professional
headshots, detailed profile, no published article, active
on social media, no customized URL
• Grade: Average
Industry Experience:
• Fan Experience Intern - University of
Central Florida Athletic Department
• Coach - Scott Johnson’s Tumbling &
Gymnastic Academy
Education:
• Communications, B.S,. University of Central Florida
• Sportscasting, B.S,. Full Sail University
Leadership Experience:
• Leadership experience goes here
• Leadership experience goes here
Skills and Proficiencies:
• On Camera Hosting
• Broadcast Writing - X endorsements
• Video Production - X endorsements
Overall Online Presence:
• 45 connections , banner is not customized, professional
headshot, no published articles, active on other social
media, customized URL.
• Grade: Average

11. BRAND
POSITION
For sports media outlets who are looking to build
a lasting relationship with sports consumers, I
provide sports related news and stories by using
my social prospectiveness to obtain information
and build relationship to create a connection to
sports consumers everywhere.

12. NETWORKING &
MARKETING
Industry Events & Organizations
• Producing Integrative Learning
‣ February 4, 2022 | Full Sail University
• National Association of Broadcasters Leadership Conference
‣ February 28 - March 1, 2022 | Capital Hill
• Join Jared Diamond, Sports Reporter, WSJ
‣ February 23, 2022 | Manhattan College
Digital Marketing
• Primary Content: Create a portfolio centered around work and
volunteer experience in the sports media industry
• Primary Tools: LinkedIn and Adobe Portfolio - display digital
content created. Instagram and Twitter - Post relevant images
and videos to engage an audience.
• Website: A digital portfolio to display the number of skills and
talent learned at Full Sail University

13. PROFESSIONAL
DEVELOPMENT
Mentor
• Seek an expert in on camera talent specifically in
sideline reporting, March 2023
Formal Education
• Communications, B.S,.
• Entrepreneurship, Minor
• Sportscasting, B.S,. (Expected 2023)
Technical Skills
• Progress interviewing skills through course work and
internship experience- Full Sail University & Panthers
Soccer Club , March 2023
• Gain rundown creator proficiency throughout volunteer
work in the studio - Full Sail University, March 2023
Soft Skills
• Friday Workshop: The Role of Sideline Reporter - Full
Sail University, Feb 2023
• Producing IL - Full Sail University, Feb 2023
• Create a portfolio showcasing skills and experience -
LinkedIn Learning, March 2023

14. Janyre Cooper
You know how sideline reporters deliver a very surface level interaction with
the players and coaches to consumers? Well, what I do is as an Explorer
archetype personality, I’m known to open people’s eyes to discover parts of
themselves they didn’t know existed, expanding their minds, awareness and
identify. In fact, during a conversation with a high-level MLB prospect, I was
able be the first to uncover his plan to attend college instead of entering the
league after high school.

15. REFERENCES
Bennett, A. (n.d.). Amy Bennett - Senior recruiter - ESPN | linkedin.
LinkedIn Profile. Retrieved February 3, 2022, from
https://www.linkedin.com/in/amy-bennett-3914914
Diamond, J. (2022). Inside Manhattan. All Events (Virtual + Public) |
Inside Manhattan College. Retrieved February 4, 2022, from
https://inside.manhattan.edu/calendar?trumbaEmbed=view%3D
event%26eventid%3D490512971
Leone, A. (n.d.). Aimee Leone - SVP, talent relations - fox sports |
linkedin. LinkedIn Profile . Retrieved February 3, 2022, from
https://www.linkedin.com/in/aimee-leone-3b64556
McCullough, A. (n.d.). Amanda McCullough - linkedin. LinkedIn
Profile . Retrieved February 3, 2022, from
https://www.linkedin.com/in/amandamccullough7
McAllister, N. (n.d.). Nicolas Arciniegas McAllister - linkedin.com.
LinkedIn Profile. Retrieved February 4, 2022, from
https://www.linkedin.com/in/nicolas-arciniegas-mcallister/en
NAB. (2022). 2022 state leadership conference: National association
of broadcasters. 2022 State Leadership Conference | National
Association of Broadcasters. Retrieved February 4, 2022, from
https://www.nab.org/sites/slc/
Plfum, M. (n.d.). Mackenzie Pflum - sideline reporter - linkedin.com.
LinkedIn Profile. Retrieved February 4, 2022, from
https://www.linkedin.com/in/mackenzie-pflum-007422173
Putnam, K. (2022, January 8). Brand quiz - kaye putnam: Psychology
driven brand strategistKaye. Kaye Putnam | Psychology Driven
Brand Strategist. Retrieved February 3, 2022, from
https://www.kayeputnam.com/brandality-quiz/
Sports reporter - golden state warriors job in San Francisco, CA at
Hearst Communications, Inc.. ZipRecruiter. (n.d.). Retrieved
February 4, 2022, from
https://www.ziprecruiter.com/ojob/f0ec0e83c2c69b99c3ccf2e6c
5565195?lvk=d-yuOOr1VRF3q5FuGdLtkg.--MKzHFLojs
Television sports reporter, general reporter job in Alpena, MI at
WBKB - Thunder Bay Broadcasting. ZipRecruiter. (n.d.).
Retrieved February 4, 2022, from
https://www.ziprecruiter.com/jobs/wbkb-thunder-bay-
broadcasting-30c419bd/television-sports-reporter-general-
reporter-f10b5be6?lvk=tKSxLnKDkiUDRDgSRaTTSA.--
MM9dE2hwJ