New technology provides new opportunities. In many industries, new innovative companies creates new business by using new technology in new ways, and succeeds at the expense of established companies that are too concerned about yesterdays mechanisms. In this presentation from the BreakFastForward seminar the 18th of June 2013 at MediaFront, I presented some of these changes using my own experience with designing, producing and distribute my new photo-book; "Mzungu by Jarle Naustvik". A project that had been impossible only a few years ago, but is now a possibility due to new players such as Blurb.com and Portfoliobox.net who dare to challenge traditional thinking, by offering smart and user-friendly tools and services, built on new business models adapted to the current market.

1. 1
“ Ralph Waldo Emerson!
Always do what
you are
afraid to do

2. PHOTOGRAPHY
AND TRAVEL AS PASSION
Marketing
As profession

3. 40.000 images
AND A
BIG DREAM

4. PRODUCT

8. THE PROCESS FROM RAW FILES TO
A BOOKSTORE QUALITY BOOK
40.000 images
> 2.500 images
Editing
Idea
Concept
Book design
Final book
On-demand-print

9. “TO GIVE ORDINARY PEOPLE
THE ABILITY TO DESIGN AND
PRODUCE THEIR OWN
BOOKSTORE QUALITY BOOKS
EILEEN GITTINS, !
FOUNDER AND CEO BLURB !

10. FREE BOOK DESIGN SOFTWARE

11. PRICE AND DISTRIBUTION

12. FLEXIBLE PRICE MODELS
print-on-demand
Bulk printing

13. DISTRIBUTION TROUGH MY OWN
WEBPAGE AND BLOG
Webpage / Portfolio
Blog
NaustvikPhotography.com
Naustvik.com

14. 52.000 NEW CLIENTS IN 2 YEARS

15. EXTERNAL DISTRIBUTION
Blurb Bookstore (blurb.com/bookstore)
Apple iBookstore (27 countries)

16. MARKETING

17. FREE MARKETING TOOLS
Book preview at blurb.com
Share preview on social media
E-mail module

18. ORGANIZING TOUCH POINTS
Pinterest
Twitter
Facebook
Message
Facebook
Flickr
Instagram
Google
+
Portfolio
Blog
Google
Flickr
Groups
External
Facebook
pages
Photo
sites
Photo
blogs
Travel
blogs
Relationship
platforms
Awareness
builders
Interest builders

19. DO MORE OF THE STUFF THAT WORKS

20. CONSIDERATIONS

21. CONSIDERATIONS
• If you dare, the worst thing that will
happen is that you will learn a lot
• Easier than ever to get started
• Open structures and partnership
• Patience, resources and structure
• Geographical limitations
• Passion and dedication

22. DO YOU DARE TO
DO WHAT YOU
ARE AFRAID TO DO?

23. NaustvikPhotography.com
@JarleNaustvik
Facebook.com/NaustvikPhotography
Instagram.com/naustvik