The document discusses social media marketing. It provides an introduction to social media and its importance for online business. It then lists some famous social media sites like Twitter, LinkedIn, Facebook, Google+, Instagram, Pinterest and MySpace. It also outlines some laws of social media marketing focusing on listening, quality over quantity, and adding value. Finally, it provides examples of social media marketing strategies and case studies of companies that have used social media successfully.

1. “Your value doesn’t decrease based on
someone’s
inability to see your worth”

2. Program Objective
Understand what social media encompasses.
Know why you need to use social networks to
market your product.
How to effectively utilize social media.
How to run a successful marketing blog.
Comprehend the risks of social media marketing.
Learn different social networking websites.
Case study.

3. INTRODUCTION
 The use of a website for connecting with people via the
internet to share information, photos, messages etc.
 Social Media is a vital element for the online business.
 It is an art of producing traffic to site for generating
business through online groups.
 Social media marketing is used as branding tool and can
increase conversion, sales tracking, page views and add
exposure.
 Simple and low cost way of increasing sales and traffic.

4. Famous Social Media
Sites
 TWITTER
 LINKEDIN
 FACEBOOK
 GOOGLE+
 INSTAGRAM
 PINTEREST
 MYSPACE

6. Laws of Social Media Marketing
1. The Law of Listening
Success with social media and content marketing requires more listening
and less talking. Read your target audience’s online content and join
discussions to learn what’s important to them. Only then can you create
content and spark conversations that add value rather than clutter to their
lives.
2. The Law of Focus
It’s better to specialize than to be a jack-of-all-trades. A highly-focused
social media and content marketing strategy intended to build a strong
brand has a better chance for success than a broad strategy that
attempts to be all things to all people.
3. The Law of Quality
Quality trumps quantity. It’s better to have 1,000 online connections who
read, share and talk about your content with their own audiences than
10,000 connections who disappear after connecting with you the first
time.
4. The Law of Patience
Social media and content marketing success doesn’t happen overnight.
While it’s possible to catch lightning in a bottle, it’s far more likely that

7. 5. The Law of Compounding
If you publish amazing, quality content and work to build your online
audience of quality followers, they’ll share it with their own audiences on
Twitter, Facebook, LinkedIn, their own blogs and more.
This sharing and discussing of your content opens new entry points for
search engines like Google to find it in keyword searches. Those entry
points could grow to hundreds or thousands of more potential ways for
people to find you online.
6. The Law of Influence
Spend time finding the online influencers in your market who have quality
audiences and are likely to be interested in your products, services and
business. Connect with those people and work to build relationships with
them.
7. The Law of Value
If you spend all your time on the social Web directly promoting your products
and services, people will stop listening. You must add value to the
conversation. Focus less on conversions and more on creating amazing
content and developing relationships with online influencers.

8. Social Media Marketing strategy

9. SOCIAL MEDIA MARKETING USING
TWITTER -
 Focus on Brand promotions & micro blogging. (140
characters)
 Attractive bio about your company/product increases
popularity.
 When we follow 100 members we will get at least 70
followers.
 Post a product link and ask for opinions and reviews.
 We can affiliate marketing & micro blogging.
 Create banner about products, organizations etc.

10. TWITTER
 Upload genuine photo, company logo or product logo.
 Don’t take the customer directly to the product page. Give
them details description before taking them to the product
page.
 Implement cross selling in website (pack include coke
when we buy pizza ).
 Build a personal relationship with the followers & create a
trustworthiness among them.
 Through these techniques good traffic and sales can be
generated.

11. Social media marketing using
Facebook -
 Side banner showing company details what we are , what
we do, contact us etc.
 We can publish notes and create groups.
 We can create page for products, organization, celebrity.
 Create advertisement about the new & existing &
upcoming products (add are paid based on click &
rate/day).
 We can send links, products details to the members ,
groups for getting opinion , reviews etc.
 We can create multiple admin for a page.

12. Running a successful
Marketing blog
 Ideation, research and goal setting
 Have a brilliant idea- As each campaign gets off the ground,
move the card through each stage of the planning process,
from “Validating” to “Underway.” Keep a “Done” column as
well so you can track your progress and prove that you’re
getting things done.
 Know your audience and what resonates –
 Ask yourself:
 Which part of the marketing funnel are you targeting? What
sort of content or campaign will resonate with those prospects
?

13. Marketing blog
 Which topics are popular with your audience? Which of
your campaigns have resonated in the past? Which ones
have failed miserably?
 What is there a need for? Are the same questions
appearing in blog comments, on social channels and with
your customer support team?
 Be as specific as possible when setting goals.
 Building (and testing) your campaign landing page.
 Ask if video can add value.

14. Air Asia (Case Study)

15.  AirAsia is a low cost airline based in Malaysia. When they
first launched flights to Australia, they had very little brand
awareness and were in a fiercely competitive market. To
help raise awareness, they launched a Facebook
campaign and gave away a plane ride.
 One Facebook fan and up to 302 of their Facebook friends
would be flown to Kuala Lumpur and all they had to do
was choose who they would take. The average Facebook
user has hundreds of Facebook friends, but how many of
them would you actually want to take on holiday? Once
you had chosen, you even could allocate seats and share
a snapshot of your plane with all those tagged, giving the
app great viral capacity.
CASE STUDY

16. As a result of the campaign, AirAsia are on track to
double the number of daily flights from Sydney.
They also:
1. Generated press coverage with a PR value of
$1,627,593 .
2. Grew its Facebook fan base by 30%
Received 12,500 entries and reached 2,291,483
people on Facebook.
3. Doubled the amount of flights
4. Grew Facebook fan base by 30%

17. CASE STUDY 2
INTEX iRIST WATCH

18. Open the window to a world of possibilities with Android KITKAT
4.4.2 #IntexiRist #Watchitude http://bit.ly/1K7jSYj .
Intex iRist has been the most spoken topic on social
media with their recent campaign #IntexiRist. The
brand held a contest on Facebook and Twitter, with
the gratification of an Intex iRist smartwatch.
The main objective of the campaign was to create
awareness around Intex iRist and create brand recall in
the form of social engagement.

19. Users had to participate in the contest and answer questions
around the features of the watch. To understand the features,
users had to view a short video, creating further engagement.
With the Internet of Things fervor gripping internet dwellers,
Intex managed to create quite a stir across social platforms.
The posts on Facebook reached more than 1448.04K users
and received more than 50K impressions on Twitter. Intex
managed to garner over 90,000 likes, comments and shares.
The hashtags used for the activity were #iRist
#Watchitude and #IntexiRist and the replies
mentioned were mostly positive. This activity
managed to create a buzz and an uproar on the
social media platforms.

21. H&M uses Google+ to engage its audience
H&M has integrated Google+ into its social media strategy, making the
most of its unique functionality to engage and communicate brand
messages to its target audiences.
“At Google+ we have chosen to focus on inspiration,” says Miriam. “Nice
images, films, and, of course, a lot of fashion.” Video and photos
frequently in posts, as visuals are an effective way to promote fashion
and lifestyle.
Impressive results
The effectiveness of H&M’s tightly targeted and tailored
Google+ communication strategy to engage its audience is in no doubt
when you review its results (no commercial results given):
Total followers: over 940,000
Average number of +1’s per post: 72
Average number of re-shares per post: 11
Average number of comments per post: 22
22% CTR uplift in search due to social extensions

22. The ALS Ice Bucket Challenge
If you haven’t heard of the Ice Bucket Challenge, you
probably live under a rock.
The campaign had one goal: raise awareness of
Amyotrophic Lateral Sclerosis (a.k.a. Lou Gehrig’s
Disease), a progressive neurodegenerative disease that
affects nerve cells in the brain and spinal cord and
eventually leads to death. Initially, participants had to donate
money to the ALS Association or dump icy water on their
heads, and challenge their friends to do the same. They
ended up doing everything.
The campaign started in the U.S. but really took off when
celebrities and athletes became involved and nominated
other celebrities. From Bill Gates to Mark Zuckerberg,
Oprah Winfrey, Cristiano Ronaldo, and Jessica Alba, the
challenge united millions of people around the world who
posted videos on YouTube, Facebook, Twitter, and other
social media platforms.

23. CAIMPAIGNS
2008 US presidential election
2008 US presidential campaign had a huge presence on social
networking sites. Barack Obama, a virtually unknown
Democratic candidate, utilized 15 different social media
websites to form relationships with the millions of American
citizens who utilize those networks. His social networking
profile pages were constantly being updated and interacting
with followers. By the end of his campaign, Obama had 5
million social media network supporters (2.5 million on
Facebook and 115,000 on Twitter). The use of social
networking sites in his marketing campaign gave Barack
Obama’s campaign access to e-mail addresses, as posted on
social network profile pages. This allowed the Democratic Party
to launch e-mail campaigns asking for votes and campaign

24. THANK YOU