1. SpiritFest Seasonal
Jasmine Adams
IMC Strategic Planning
Monday, November 25, 13

2. Local Gospel Talent
Monday, November 25, 13

3. New Platform
• SpiritFest Seasonal will have a stage for
local gospel talent
• Recording labels represented
• 4 His Name Sake Records
• Hidden Beach
• Verity Records
Monday, November 25, 13

4. Problem Statement
•
Monday, November 25, 13
A
situation
analysis
is
the
investigation
of
a
target
market
to
determine
the
appropriate
strategy
for
an
advertising
campaign.
Many
gospel
concerts
have
failed
due
to
people
not
knowing
because
of
advertising,
or
the
lack
of
funding
for
an
annual
concert.
SpiritFest
Seasonal
is
designed
to
bridge
the
gap
between
local
artist
and
the
opportunity
to
sing
for
an
audience
and
professional
record
labels.

5. Target Market
•
Monday, November 25, 13
The
target
market
for
this
event
is
22-­‐32.
This
demographic
has
a
job
and
is
able
to
buy
the
tickets
to
the
main
concert.
The
event
is
the
night
before
that
is
a
teaser
of
the
main
event.
This
event
has
comedians,
national
recording
artist,
and
many
different
local
artists.
The
tickets
for
this
event
is
only
$6
versus
the
main
concert
$28-­‐32.
The
target
market
makes
between
$20,000-­‐
75,000
a
year.

6. Creative Strategy
• first season of concerts are free
• an audition process is set up to ensure the
best local talent for our audience
• our audience has a direct line to
communicate with us through social media
Monday, November 25, 13

7. Cost Marketing
Website
$150/month
Flyers
5,0000-­‐
$280
Radio
$80/slot
Monday, November 25, 13

8. Free Marketing
• Twitter
• Facebook
• Instagram
Monday, November 25, 13