J Brandon Portfolio

1. Continued…
JASMYNE N. BRANDON
Charlotte, NC 28208 | jasmynebrandon@gmail.com | linkedin.com/in/jasmynebrandon
Public Relations | Brand Activation | Media Relations| Business Consulting
Social Media & Email Marketing | E-Business Communication | Event Planning
Able to enhance a firm’s image by observing and leveraging current communication, public
relations, and social media trends.
KEY COMPETENCIES
 Social Media Marketing & Management: Create social media marketing plans to promote products
and services using dominant social media tools (Twitter and Facebook) and precision social media
tools (Instagram and Pinterest).
 E-Business Communication: Understand the nuances of communication in today’s complex
business environment. Strengths in using social media platforms (Facebook, LinkedIn, etc.) and
website and email communications to increase a business’s exposure and market reach.
 Public Relations & Branding: Expertise providing public relations services, including media
relations, public affairs, and crisis management. Brand management strategies include website and
social media development, goal setting, and professional networking.
 Event Services: Able to provide overall event planning for public and private events, meetings,
appearances, and photoshoots.
 Business Start-Up Consultations: Help business owners identify the purpose and vision of their
business, create marketing plans and branding schemes. Assist with filing LLC paperwork and
provide the necessary tools to open a business bank account.
Technical Skills
Facebook | LinkedIn | Twitter | Pinterest | Instagram | WordPress| MS Word, Excel & PowerPoint
EDUCATION
Walden University
Doctor of Education, Higher Education & Leadership Management
Anticipated graduation date: December 2021
University of Phoenix – Phoenix, AZ
Master of Arts, Adult Education and Training, 2017
University of Toledo – Toledo, OH
Bachelor of Arts, Communication, 2015
PROFESSIONAL EXPERIENCE
BRANDED COMMUNICATIONS AGENCY, LLC | Charlotte, NC
Coordinator, Communications and Development | 2017 – Present
Serving as the Coordinator of Communications and Development at this innovative communications agency
specializing in professionaldevelopment and contentmanagement. Clients include small businesses, artists,
entertainers, athletes, and social media personalities. Plan events, manage social media, branding, and
integrative public relations. Conduct one-on-one businessconsultations,write pressreleases,develop press
kits, and give motivational speeches.
 Developed and facilitated "Social Media for Professional Development," a course for employee on-
boarding where employees are required to create social media accounts using workplace guidelines.

2. Jasmyne N. Brandon Charlotte, NC 28208 | jasmynebrandon@gmail.com
 Develop and manage company functions, including business operations, social media, community
relations, and events.
 Conduct public presentations on topics including education, entrepreneurship, professional
development, and more.
 Create and implement marketing strategies that satisfy customers’ wants and needs, increase brand
awareness of products/services, and allow the company to gain a competitive advantage.
DASH LINE PUBLIC RELATIONS GROUP, LLC | Charlotte, NC
Senior Public Relations Specialist | 2015 – 2017
Served as senior public relations specialist at this boutique public relations firm specializing in lifestyle and
entertainment. Represented small businesses, artists, entertainers, athletes, and social media personalities.
Planned events, booked speaking engagements, generated press, and managed social media for each
client. Utilized strategies including promotions, advertising, street team tactics, social media, and more to
create "buzz" for clientele.
 Launched networking event, "Brunching with Dash," to provide women essential tools needed to
reach their goals. Held events in Cleveland, OH and Los Angeles, CA. Panelists included women
entrepreneurs that shared their experiences and advice with more than 30 attendees.
 Secured local and national print, digital, and television placements using paid and earned media
strategies, such as press releases, advertorials, company profiles, product donations, and
sponsorships.
 Created targeted communications campaigns, resulting in increased brand engagement with key
customers, influencers, and the media.
 Created and implemented marketing strategies that satisfy customers’ wants and needs, increase
brand awareness of products/services, and allow the company to gain a competitive advantage.
 Drove social media engagement increase by launching an inaugural influencer-marketing program
and coordinating partnerships.
CENTRAL PIEDMONT COMMUNITY COLLEGE (CPCC) | Charlotte, NC
Program Assistant | February 2016 – June 2016
Provided support in CPCC’s Corporate and Continuing Education Economic Recruitment Department by
coordinating classes and assisting studentsand clients with information regarding the contentand sequence
of courses. Coordinated class set-up by supporting marketing, providing customer service, managing
program records, and assisting in program management.
 Provided contract training to companies and businesses in the areas of communication and
interpersonal skills.
 Increased student enrollment by interfacing with marketing to facilitate direct mail efforts, including
sending and outlining brochures.
STATE FARM | Fort Mill, SC
Marketing Representative | 2015 – 2016
Developed leads, scheduled appointments, and marketed products and services. Partnered with the agent
to establish the office’s marketing goals.
EMBRACE LIFE MEDIA | Pittsburgh, PA
Public Relations Manager | 2013 – 2014
Secured guests for online radio interviews as a booking assistant for this online urban radio station.
Leveraged social media networking and branding and marketing expertise to gain promotion as the new
public relations manager, helping station enhance its image.
 Increased the station’s presence by advertising and promoting their electronic press kit.
 Landed popular urban celebrities for station interviews.
THE DROP ENTERTAINMENT NEWS | Warren, OH
Founder & Blogger | 2013 – 2014

3. Jasmyne N. Brandon Charlotte, NC 28208 | jasmynebrandon@gmail.com
Launched this urban news and entertainmentblog (www.jasmynenichelleb.wordpress.com), posting content
daily and conducting interviews with special guests to increase exposure and readership. Designed site and
created all content. Promoted site via popular social media outlets, including Instagram, Facebook, and
Twitter.
PROFESSIONAL ASSOCIATIONS
Alpha Kappa Alpha Sorority, Incorporated
TechnologyCommittee Chairperson | (October 2019 – Present)
 Research, develop, and recommend technology strategies to keep sorority relevant on the Internet
and through social media.