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Michigan State University

Salud y medicina Empresariales

Nutritional Knowledge


Most people think exercise is everything



Diet is 80% of any effective exercise
plan

The January Joiner
Highly Motivated
 Committed to Change in the short term
 Excellent Potential Customer


Campaign Goals
Increase Revenue by 20%
 Increase Gold Card membership by 5%


800
700
600
500
400
300
200
100
0

2014
First
Quarter
Revenue
Goal

Q1 2013

Q1 2014

New Budget


35 Million Dollars for the first quarter of
2014

1.5 Million over 3 months

15,679 clicks per day

414,285 impressions per day

Additional Strategies


Nutritional Reps



Television Ads



Outdoor Ads

Summary


January Joiners are motivated….for now

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Go All In!

2. The Big Idea GO ALL IN!

3. Nutritional Knowledge  Most people think exercise is everything  Diet is 80% of any effective exercise plan

4. The January Joiner Highly Motivated  Committed to Change in the short term  Excellent Potential Customer 

5. Campaign Goals Increase Revenue by 20%  Increase Gold Card membership by 5%  800 700 600 500 400 300 200 100 0 2014 First Quarter Revenue Goal Q1 2013 Q1 2014

6. New Budget  35 Million Dollars for the first quarter of 2014

7. Setting It All In Motion

8. 1.5 Million over 3 months 15,679 clicks per day 414,285 impressions per day

9. Additional Strategies  Nutritional Reps  Television Ads  Outdoor Ads

10. Summary  January Joiners are motivated….for now

Go All In!

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Go All In!