Jason Greenwood | Online Retailer NZ 2017 Presentation | #ORNZ17
1. A CUSTOMER CENTRIC
DIGITAL TRANSFORMATION
PRESENTED BY: JASON GREENWOOD
ONLINE RETAILER NZ # ORNZ17
INSIGHTS INTO
2. CREATING AN AGILE & SCALABLE
BUSINESS.
ONLINE RETAILER NZ # ORNZ17JASON GREENWOOD — WWW.THECOALFACE.SOCIAL
“Technology doesn’t replace strategy, it supports it… “
• SAAS SOFTWARE IS EATING EVERYTHING ELSE
• ONBOARDING NEW CHANNELS MUST BE FAST & EASY
• CENTRALLY ENRICHED PRODUCT DATA
• MUST HAVE FULFILLMENT AGILITY (3PL, DS, C&C)
3. BUILDING 1-1 CUSTOMER
RELATIONSHIPS.
ONLINE RETAILER NZ # ORNZ17JASON GREENWOOD — WWW.THECOALFACE.SOCIAL
“Don’t forget to be human… “
• LIVE CHAT BECOMING HUB OF CUSTOMER COMMS
• PRODUCT ATTRIBUTES & STRUCTURED DATA REQUIRED
• DYNAMIC SEGMENTATION THAT SCALES
• CRM & SYSTEMS INTEGRATIONS (CHAT, PHONE ETC)
4. CROSS BORDER
TRADE.
ONLINE RETAILER NZ # ORNZ17JASON GREENWOOD — WWW.THECOALFACE.SOCIAL
“Act locally, think globally… “
• PAYMENT METHOD SUPPORT
• BE WHEREVER YOUR CUSTOMERS ARE
• MARKETPLACES ARE CRUCIAL
• DO YOUR HOMEWORK & MONITOR
5. 5 TOP
TIPS.
ONLINE RETAILER NZ # ORNZ17JASON GREENWOOD — WWW.THECOALFACE.SOCIAL
“Never stop learning… “
• SEEK SAAS FIRST FOR PLATFORMS
• IDENTIFY AREAS OF CONSTRAINT & ELIMINATE
• BUILD TEAM BEFORE TECHNOLOGY
• CONSIDER THE CUSTOMER JOURNEY IN EVERYTHING
• START CREATING CONTENT NOW
6. Q&A.
ONLINE RETAILER NZ # ORNZ17JASON GREENWOOD — WWW.THECOALFACE.SOCIAL
GET IN TOUCH WITH JASON VIA:
