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1© 2014 Pivotal Software, Inc. All rights reserved.
@jasonkjackson
Jason K Jackson
Pivotal Field CTO APJ

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2© 2014 Pivotal Software, Inc. All rights reserved.
WE BELIEVE
Transforming how the world builds software
will shape the future.

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3© 2014 Pivotal Software, Inc. All rights reserved.
“Gale of creative destruction”
a "process of industrial mutation that incessantly
revolutionizes the economic structure from
within, incessantly destroying the old one,
incessantly creating a new one."
Free Market’s messy way of delivering progress

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4© 2014 Pivotal Software, Inc. All rights reserved.
A new era begins at the demise of
another.

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5© 2014 Pivotal Software, Inc. All rights reserved.
The existing order must fail.

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6© 2014 Pivotal Software, Inc. All rights reserved.
Software is changing Industries

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7© 2014 Pivotal Software, Inc. All rights reserved.
Software is changing

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8© 2014 Pivotal Software, Inc. All rights reserved.

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9© 2014 Pivotal Software, Inc. All rights reserved.

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10© 2014 Pivotal Software, Inc. All rights reserved.
Ten years ago…
• Puppet
Configuration
Management is
invented
2005
• Launch of Amazon
AWS EC2 Beta
• Google BigTable
Paper published
• Facebook becomes
publicly available
2006 • Netflix launches
Video-on-Demand
• First release of open
source Hadoop
2007
• Apple launches the
App Store
• Amazon AWS comes
out of Beta
2008

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11© 2014 Pivotal Software, Inc. All rights reserved.

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12© 2014 Pivotal Software, Inc. All rights reserved.
Walmart - the retailer who dominated the world
• If Walmart were a country, it’s GDP would be 28th in the world,
ahead of Austria and just behind Norway
• 11k stores in 27 countries.
• 2.2 million employees – roughly the same as the Chinese army.
• Sells a billion pounds of bananas a year
• Biggest business is teen sportswear, Halloween candy and yarn.
• Earned 485 billion in revenue, outpaced number 2, Exxon, by 103
billion.

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13© 2014 Pivotal Software, Inc. All rights reserved.

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14© 2014 Pivotal Software, Inc. All rights reserved.

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15© 2014 Pivotal Software, Inc. All rights reserved.
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From idea to production: 6-9 months

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16© 2014 Pivotal Software, Inc. All rights reserved.
An idea in the
morning, is
running in
production by
evening
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17© 2014 Pivotal Software, Inc. All rights reserved.
Herein lies the paradox of
progress

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18© 2014 Pivotal Software, Inc. All rights reserved.
Does your software remind you of this?

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19© 2014 Pivotal Software, Inc. All rights reserved.

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20© 2014 Pivotal Software, Inc. All rights reserved.
Who is your
competition in a
user-centric world?

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21© 2014 Pivotal Software, Inc. All rights reserved.
Opportunity: Pressure to Go Digital and Refresh
“One of the current top five IT project priorities is
application modernization of installed on-premises
core enterprise applications”
“By 2020, 75 percent of application purchases
supporting digital business will be “build,” not
“buy,”

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22© 2014 Pivotal Software, Inc. All rights reserved.
So what does this mean for
OpenStackers?

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23© 2014 Pivotal Software, Inc. All rights reserved.
Cloud Foundry is…
The world’s leading open source platform-as-a-service.
 Supported by dozens of major organizations
 Language and framework agnostic
 Manages both VMs and containers
 Orchestrates both applications and data services
Founded and commercialized by Pivotal, Inc.

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24© 2014 Pivotal Software, Inc. All rights reserved.
It takes a platform…
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Pivotal CF Spring Cloud

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25© 2014 Pivotal Software, Inc. All rights reserved.
IT Operations need to evolve
Failure to
change the
operational
model
31%
Doing too
little
19%
Failure to
change the
funding model
13%
Defending I&O
and doing too
much
11%
Wrong Benefits
Using the wrong
technologies
6%
It’s great!
5%
Something else
5%
Sources: “Problems Encountered by 95% of Private Clouds,” Gartner, Feb 2015. See also 451 commentary on cloud for net-new applications and
“Cloud is a Process Not a Technology revolution”, VMWare.
 Processes don’t support agility
 Ad hoc automation/ Templates
 Emphasis on VMs, not Apps
 Infrastructure Dependent Apps
 Scaling – capacity increase
requires infrastructure changes
 All SW components need to be
updated at the same time
What is going wrong with your private Cloud?

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26© 2014 Pivotal Software, Inc. All rights reserved.
more…
Push app and it just works
Rapid self service provisioning
http://
Push App
> cf

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27© 2014 Pivotal Software, Inc. All rights reserved.
Push button deployed service instance
Rapid self service provisioning
• Bind to apps through
easy to use interface
• Easy accessibility
through Marketplace
including Spring Cloud
Services
• Common access
control and audit trails
across the breadth of
services
MySQL
RabbitMQ
Redis
Pivotal Gemfire for PCF
Session state caching powered
by Pivotal Gemfire
Cloudbees Jenkins Enterprise
Spring Cloud Services
SYSTEM > Marketplace

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28© 2014 Pivotal Software, Inc. All rights reserved.
Full application lifecycle management
Continuous Integration and Delivery
Commit Code
Change
Automate
Build &
Test
(Unit Test, Static
Code Analysis)
Store
Binaries
& Build
Artifacts
Automated
Integration
Testing
Acceptance,
Performance
& Load
Zero
Downtime
Upgrade to
Production
Build
Pipeline
Operations
Tool Chain
Development Test + UAT +
Staging
ProductionGitlab Jenkins

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29© 2014 Pivotal Software, Inc. All rights reserved.
Everything to deploy and manage the app
APPLICATIONHealth
management
APM
Log
aggregation
Roles and
Policy Security and
Isolation
Scaling
Blue green
deployment

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30© 2014 Pivotal Software, Inc. All rights reserved.
CF for ‘Stackers
 How are things the same?
 How are things different?
 Why would I get involved?
 How do I get involved?
 Next Steps

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31© 2014 Pivotal Software, Inc. All rights reserved.
How are things the same?
OpenStack & Cloud Foundry
License Apache v2.0
Community Vendors, Users, and Developers
Architecture API-based services and message-passing

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32© 2014 Pivotal Software, Inc. All rights reserved.
Incredible Cloud Foundry Ecosystem

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33© 2014 Pivotal Software, Inc. All rights reserved.
OpenStack and Cloud Foundry: Shared Ecosystem

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34© 2014 Pivotal Software, Inc. All rights reserved.
How are things different?
OpenStack Cloud Foundry
Language Python Go and Ruby
Release Cycle 6 months, integrated 2 weeks, parallel
Governance Dedicated Foundation Linux Foundation project
Installation tools Various BOSH
Communication Hub IRC (#openstack-dev) Mailing lists
Source code & review Gerritt & Private Git GitHub & pull requests
Adoption Mostly OSS trials and
dev/test environments
Mostly commercial
production deployments

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35© 2014 Pivotal Software, Inc. All rights reserved.
Different strokes for different folks
 Better SLAs
 Flexibility
 Speed
 Availability
 Faster Time To Market
 Mobile + Data Services
 Agile and Iterative
 Leverage OSS
• Continuous Delivery
• No Downtime
• Instant scaling
• Consistency &
Automation
PaaS Dev PaaS OpsIaaS

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36© 2014 Pivotal Software, Inc. All rights reserved.
Removing Developer and Operator Constrains
BUILD
APPLICATION
PUSH FIRST
RELEASE
MAINTAIN
APPLICATION
UPDATE
APPLICATIONS
RETIRE
APPLICATIONS
• Auto-detect frameworks
• Link to PaaS
• Self-service deploy
• Dynamic routing
• Elastic scale
• Integrated HA
• Autoscaling and APM
• Log aggregation
• Policy and Auth
• A/B versioning
• Live upgrades
• Self-service
removal

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37© 2014 Pivotal Software, Inc. All rights reserved.
An (Overly) Simple View of the World
Applications
 Stateless
 Run in Containers
 Horizontally Scalable
 Disposable
 No permanent storage
Data Services
 Stateful
 Run in Virtual Machines
 Multi-tenant
 Diagonally scalable
 Durable storage

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38© 2014 Pivotal Software, Inc. All rights reserved.

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39© 2014 Pivotal Software, Inc. All rights reserved.
Why would I care?
 Installing Cloud Foundry will unlock the value of your
OpenStack investment.
 Learning to use Cloud Foundry will move your career back
towards the creation of new business value.
 Packaging your software for CF-BOSH will open up the
behind-the-firewall market to your SaaS product.

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40© 2014 Pivotal Software, Inc. All rights reserved.
For more information
 Sign up for the CF and BOSH mailing lists.
 Learn how to write 12-factor cloud native applications.
 Come to a free Pivotal Cloud Foundry workshop.
 Register for the next Cloud Foundry Summit.
 Try out BOSH (http://bosh.io) and CF (http://run.pivotal.io)

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@jasonkjackson