Facebook is not for kids anymore. Businesses are taking advantage of the reach that Facebook brings. Is you company taking advantage of this social networking site? Here is a presentation on what a good Facebook page looks like and what it does.
Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe
Social Media For Businesses - Facebook
1. For Business
Social Media Is Not For Kids Anymore
Presented by: Jason Bahamundi of Sonix Studio
January 24, 2012
2. Socialnomics
A few statistics of Social Media
Experienced social marketers report that they plan increased usage of social
marketing platforms beyond the Big Three (Facebook, Twitter, and LinkedIn) to
include: Blogs (91%) YouTube (86%), foursquare (59%), SlideShare (43%), Flickr
(50%), and Tumblr (30%).
Marketers are looking to invest heavily in social media marketing in 2012. The top
quoted areas of social marketing focus include:
Increased presence across social marketing platforms reported by 70% of survey
respondents
Increased frequency of content publishing, as reported by 59% of respondents
More robust social marketing management and monitoring round out the top three
with 50% and 45%, respectively
3. Facebook Dominates Social Media
Survey respondents using Social Media by Percentage
Facebook: 88%; 6% plan on doing so in 2012
Twitter: 83%; 8% plan on doing so in 2012
LinkedIn: 76%; 10% plan on doing so in 2012
Blogs: 57%; 28% plan on doing so in 2012
YouTube: 66%; 18% plan on doing so in 2012
10. Facebook Statistics
Statistics
People on Facebook
1 More than 800 million active users
2 More than 50% of our active users log on to Facebook in any given day
3 Average user has 130 friends
Activity on Facebook
1 More than 900 million objects that people interact with (pages, groups, events and community pages)
2 Average user is connected to 80 community pages, groups and events
3 On average, more than 250 million photos are uploaded per day
Global Reach
1 More than 70 languages available on the site
2 Approximately 80% of users are outside of the United States
3 Over 300,000 users helped translate the site through the translations application
Platform
1 On average, people on Facebook install apps more than 20 million times every day
2 Every month, more than 500 million people use an app on Facebook or experience Facebook Platform on other websites
3 More than 7 million apps and websites are integrated with Facebook
Mobile
1 More than 350 million active users currently access Facebook through their mobile devices
2 More than 475 mobile operators globally work to deploy and promote Facebook mobile products
