The Future of the Brick and Mortar Store - Independent Retailer Conference at ASD LV
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![THE FUTURE
presented by
STORE
of the brick & mortar
[what retailers need to know]](https://image.slidesharecdn.com/thefutureofthebrickandmortarstore-140515154953-phpapp02/85/The-Future-of-the-Brick-and-Mortar-Store-Independent-Retailer-Conference-at-ASD-LV-1-320.jpg)
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The Future of the Brick and Mortar Store - Independent Retailer Conference at ASD LV
- 1. THE FUTURE presented by STORE of the brick & mortar [what retailers need to know]
- 2. the shopping experience is CHANGING
- 9. beacons
- 12. THE NEW CONSUMER
- 14. BEFORE AFTER
- 16. smartphone shoppers use their phones for pre-shopping activities BEFORE 90
- 17. BEFORE where are they looking? 1 2 3 search engine retailer’s website retailer’s app
- 18. BEFORE 70 shoppers expect stores to be within 5 miles of their location 1 2 3 4 5
- 19. BEFORE when do they buy? 80 shoppers searching on mobile want to buy that same day
- 20. BEFORE where do they buy? 82 shoppers that buy after searching online buy at a physical store
- 22. really? most likely to use their smartphones for a shopping trip… DURING
- 23. DURING 84 smartphone shoppers use their phones for help while [inside] the store
- 24. DURING shoppers use their smartphones to find information INSTEAD of asking a store associate don’t help me
- 25. DURING 76 customers purchase more products based on merchant recommendations in-store scratch that… PLEASE help me
- 26. DURING mo’ mobile, mo’ money $ $ occasional phone use in-store frequent phone use in-store frequent mobile shoppers spend 25% more
- 28. AFTER what do they want? 93 shoppers will provide detailed information if they received customized offers in return
- 29. AFTER why does it matter? 78 shoppers buyfrom a store more frequently if they receive offers tailored to their interests
- 30. AFTER 71 consumers are more likely to buy when offers are where do they want to receive these offers? targeted locationto their
- 31. what does it all mean? that’s a lot of numbers keeps your store relevant mobile… isn’t just a nice to have it’s imperative gets shoppers in your store keeps them there longer makes them spend more keeps them coming back
- 32. what it all boils down to… most important mobile capabilities for your store to enable Search for & select merchandise Receive/redeem coupons and offers Create a shopping list Use barcodes to check price or availability