6. Setup Caching
• Store static files in a cache so they are
accessed faster
• Most hosts have some form of caching
available
• Plugins:
– W3 Total Cache
• Helps:
– Leverage browser caching
7. Enable Compression
• Gzip it up via .htaccess or your host
• https://codex.wordpress.org/Output_Compre
ssion
• http://winningwp.com/how-to-enable-gzip-
compression-for-wordpress/
• Helps:
– Enable compression
9. Crop and Resize Images
• Images make up > 60% of average site file size
• Don’t upload massive 3000 x 3000 images for a 150 x 150
square
• Editor Tip:
– Use Photoshop or Canva to crop images to smaller sizes
– https://photo-editor.canva.com/
• Developer Tip:
– Use add_image_size() to create thumbnail sizes to use within
themes
• Helps:
– Minimize request size
– Serve scaled images
– Optimize images
10. Optimize Images
• Reduce the file size of images
• ImageOptim
• Plugins
– WP Smush It
– Kraken.io
• Helps:
– Optimize images
11. Optimize Content
• Use embeds sparingly
– They’re nice but can load slow
• Be aware of what plugins add
– More JS
– More CSS
• Helps:
– Minimize request size
– Defer parsing of Javascript