Using the Business Model Canvas methodology to model DurangoSpace coworking, including Value Proposition, Customer Segments, Revenue Streams & Key Activities, Jasper Durango, CO

1. +
DurangoSpace
Coworking – A better way for you to
work & be more productive!
(c) 2016, FCMS www.jasperwelch.org
+Individuals
+Imagination
+Innovation
=Creative Workspace

2. +
Coming back to Durango, CO with
an idea for Creative Workspace
(c) 2016, FCMS www.jasperwelch.org

3. +
So where do you work? And why?
What is Coworking? Will it work?
(c) 2016, FCMS www.jasperwelch.org

4. +
Our Coworking Value Proposition
& Customer Segments
(c) 2016, FCMS www.jasperwelch.org
Value Proposition
Our coworking
members need
creative workspace &
support services that
reduces expensive
office costs & that
increases flexible
workspace, which fits
their lifestyle.
Remote workers,
Business Services,
Independents,
Creative Services,
Software & Web
Developers who…
Needs: Workspace,
Community,
Connectivity
(Internet & People),
Meeting Space,
Advisory Services,
Downtown Address

5. +
Unlike Our Competitive Set…
What else? Who else?
! No Lease, No Deposit – Move
right in with initial monthly $
! Flexible Memberships – by
Day,Week, Month, Quarter
! Inclusive support services are
ALL included in membership –
Solid value for membership
! Coworking member
community – no working alone
– professional interactions
! Require lease + Deposit (1st &
last month rent + Depo$it)
! Inflexible Leases, with year
minimum locked in
! Add’l services (Internet,
phone, coffee, mtg space) are
extra money – low value
! Work alone – no community –
isolated in small office – lackof
interactions
(c) 2016, FCMS www.jasperwelch.org
Coworking is better because… Traditional Offices are…

6. Cost Structure
Cost to Deliver Coworking Memberships & Services
Revenue Streams
Income from Coworking Memberships & Services
Key Partners
Leverage Partnerships
Key Activities
What do we do?
Key Resources
What do we need?
Value Proposition
How we add Value?
Customer Relationship
Get, Keep & Grow Clients
Channels/Distribution
Distribution & Delivery
Customer Segments
Customer Personas
Business Model Canvas DurangoSpace Template
08-March-2016
Iteration #3
Strategic Partners
that you can
leverage to better
serve customers?
+Region 9/SCAPE
+LPC Alliance
+FLC-SBDC
+Fast Track Comm
+Active Coworkers
+Durango Coders
+FCMS/Jasper
+Event Sponsors
+Mtn Cowork Assn
+Create flexible
workspace
+Private mtg rooms
+Support members
+Provide Internet
+Create Culture
+Downtown Space
+HS Bandwidth
+Access to Parking
+Web & Marketing
+Part Time Staff
+FF&E -
Our coworking
members need
creative workspace&
support services that
reduces expensive
office costs & that
increases flexible
workspace which
fits their lifestyle.
Pain Relievers? Work
w-Peers, Fast
Internet, Flexible
Workspace
Gain Creators?
Productivity, Creative
Workspace, Friends
Customer Segments?
Remote workers,
Independents,
Professional Services,
Creative Designers,
Mobile Workers
Their pains? Working
alone, slow Internet,
Lack coworking peers,
Inflexible Leases
Their gains?
Proximity network,
+Productivity,
Coworking Members,
Technical Support,
Good culture & coffee
Flexible Workspace
How to find them?
How to keep them?
How to Grow your
Customer base?
Web, Referrals, E-
News, Peer Validation,
Social Media, E-mail,
Tours, Estimates
+Daily Coworking Pass
+Weekly Coworking Pass
+Monthly Coworking Pass
+Reserved Workspace
1221 Main Location
Conference Space,
Flexible Workspace,
Memberships, Internet
Access, Downtown
-Rent: 1221 Main
Rent: 1211 Upstairs
-Utilities, Internet
-Trash, Water, Sewer
-Part Time Staff
-Coffee, Tea Service
-Marketing Expenses
-Professional Services
+Interest Exp, QB Fees
+Reserved Conf Rooms
+Shared Utilities Billing
+Special Services $$
+Consulting, Advising
(c) 2016, FCMS www.jasperwelch.org

7. +
Channels: Deliver & Distribute?
• Your best distribution
channel(s) for products?
Best Channel
• Delivery, Install, or
Follow up Services?
Services?
• Recurring Revenues?
Annual agreements?
Subscription
(c) 2016, FCMS www.jasperwelch.org

8. + Your Revenue Streams
• Best revenues &
profits – key to biz
Primary
• Support revenues
from add’l products
Secondary
• Service Agreements,
• Monthly Subscriptions
Recurring
Services
(c) 2016, FCMS www.jasperwelch.org

9. +
Costs for Coworking Memberships
• 4,600 SF Lease/Rent Space
• Utilities, Internet, FF&E
Space
Cost
• Web & Marketing Support
• Coffee, Part-Time Staff
Member
Support
• Reservations System,
House Phones, Kitchen
Member
Services
(c) 2016, FCMS www.jasperwelch.org

10. + Key Activities, Resources &
Partnerships (for your BMC)
• What activities to…
• Create, Make, Service
Key
Activities
• What do you need…
• Labor, Materials, Space
Key
Resources
• Who will help you?
• Suppliers, Co-Brands, etc
Key
Partnerships
(c) 2016, FCMS www.jasperwelch.org

11. +
(c) 2016, FCMS www.jasperwelch.org

12. +
DurangoSpace
Coworking – A better way to work &
be more productive!
(c) 2016, FCMS www.jasperwelch.org
+Individuals
+Imagination
+Innovation
=Creative Workspace