An awesome explainer video can transform your business. Here is a case study on how a carefully created explainer video made by Wildbeez empowered Appzillon with greater reach, engagement and hence more sales.
2. CUSTOMER
Appzillon is the flagship product from i-exceed Technology Pvt. Ltd, which is
primarily a B2B business and has offices in the US and Singapore.
It's a feature rich, agile and flexible cross-platform suite which empowers
individuals and enterprises to effortlessly build and deploy robust mobile apps
on leading mobile OS' and browsers.
OBJECTIVE
Appzillon is a complex and difficult-to-explain product.
A simple and engaging video that portrayed the pain points of customers
and showcased Appzillon as the most apt solution was required.
The intent of the video was to capture prospective buyers' attention, explain
the product proposition and to influence sales decisions favorably towards
Appzillion.
Target Domains
Banking &
Financial Institutions
CTOs, IT Managers,
and BD Managers.
Target Audience
Age
30-50 years old
Male/Female
Gender
Geographic Segmentation
U.K., Middle East and India
OVERVIEW
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3. RESEARCH
A comprehensive research of the mobile app development domain was done to understand
the pain points of an enterprise while developing apps. With the help of inputs from i-exceed
team and our intense study of content available online from i-exceed as well as its
competitors we shortlisted the key issues faced by enterprises when it comes to mobile app
development. We also compiled the key features of Appzillon that not only solve these pain
points but also distinguish the product from its competitors
MESSAGING
We wanted to create a video no longer than 90 seconds long to ensure a high
engagement factor. The challenge was to present the key pain points, introduce the
brand, highlight key features and set a call to action, all within 90 seconds. After a few
iterations, we were able to nail down the messaging in a script of around 200 words
which translated to a short ,crisp and effective explainer video.
APPROACH
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4. VIDEO ELEMENTS
A subtle color palate was created for the video keeping in mind the brand language of the company as well the
demographics of target audience.
A British voice-over was selected to deliver narrative keeping in mind the target markets.
Personification of mobile app icons was done to give the video a cheerful feel despite the seriousness of business.
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6. IMPACT
30% increase in
sales after using
the explainer video
in multiple sales
campaigns
20% increase in
engagement time
on the website
with video on
landing page
30% decrease in
bounce rate on
the website with video
on landing page
Sales Engagement Bounce Rate Engagement Rate
84% retention rate
achieved by the
video shared across
various channels
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“ Wildbeez did an excellent job of highlighting the core features of our product with a
smooth clear-cut video. “
Sudhir Babu- VP, i-exceed technology solutions
7. Thanks for reading the case study.
We're always on the look out for new videofication challenges.
Make the smartest marketing decision and videofy your offerings. With us.
Reach us at hello@wildbeez.com
The explainer video which was a culmination of intense research and creativity
helped Appzillon boost its brand presence. It also evangelized the Appzillon proposition in the
clearest and most simple manner possible and augmented sales. Enterprises of all types and sizes
are adopting explainer videos as a marketing medium, thanks to its effectiveness, affordability
and shareability. The Appzillon explainer video by Wildbeez is testament to this fact.
REACH OUT
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