33. Identify your biggest opportunities
Repeatable
Predictable
Impactable
Is a frequent and common interaction.
Has a defined start, middle, and end.
Adds real value to your business.
#ChatAboutChatbots
In order to understand what’s happening today, we need to look back
In order to understand what’s happening today, we need to look back
Used to know the person you did business with
Trying to reach more people with one message
Put your hand up if your phone looks like this
Abyss of email
Read every text message
And that’s because we read every message. It’s where we want to build one-to-one relationships.
How do we get back to 1-to-1? Chatbots
Set the table
In order to define chatbots, we need to define conversations
In order to define chatbots, we need to define conversations
Point and click
Growth in 4 years
Invested in team
Zuck’s had a good history of knowing how people work. He knows messaging is big.
We’re businesses. Why do we care?
The way consumers use their phones today is changing how we want to engage with businesses
We don’t want to call or email anymore. Shorter, back and forth chats
This is the way that consumers engage
Hard for small teams
My three-step framework for getting started. Take this back to your team
What ways do people engage with your business the most?
FAQ great example. It’s “Frequent” for a reason.
Answering common questions via bot great
Best bots focus on solving specific problems well.
Look for interactions that you know the inputs and outputs
Customer onboarding = helping people see value out of your product over time.
Making it a back and forth thing = better relationship
Great chatbots solve a real problem that get you closer to dollars
Every time someone reaches out to your business via a contact form, you know % will convert
Recap framework
Now that you know that this can work, I want to end with actionable things you can take home to your business
The way consumers use their phones today is changing how we want to engage with businesses
We don’t want to call or email anymore. Shorter, back and forth chats
The way consumers use their phones today is changing how we want to engage with businesses
We don’t want to call or email anymore. Shorter, back and forth chats
Now that you know that this can work, I want to end with actionable things you can take home to your business
Your business FB page can have a button for people to message you
Great if you’re already driving traffic to FB
Sweet free tool from FB
Install on site, people can chat on Messenger without leaving web
Get their contact info right away and they can keep the conversation going later
Plenty of free tools. ManyChat is my favorite you can start with today
This is biggest change in marketing since mobile started growing
Now’s your time to get started
