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How to Build a Reliable Email List & Increase Sales- Austin HubSpot User Group
- 1. How to Grow Your Email List Jenna Fortunato Director of Operations with website messaging that converts
- 2. + WHY IT’S SO IMPORTANT NEW VISITORS EMAIL REMARKET SALES ENGAGE REWARD ACQUISITION Spent Offline $92 CONVERSION Spent Onsite $1VS. Sources: Statista, bryaneisenberg.com,baymard.com/ 68% CAPTURE
- 3. Who are we? Erik Christiansen, CEO and Travis Logan, CTO, founded Justuno in 2010. Before that they built the global online retail business, Sierrasnowboard.com, to over $20M in sales, servicing customers in North America, Australia, Europe and Asia. Today, the Justuno team provide conversion marketing software to 50,000+ businesses in over 70 countries.
- 4. HUBSPOT LEAD FLOWS 1. Pop up, Banner or Slide Out Options
- 5. HUBSPOT LEAD FLOWS 1. Pop up, Banner or Slide Out Options 2. Customization, make it pretty
- 6. HUBSPOT LEAD FLOWS 1. Pop up, Banner or Slide Out Options 2. Customization, make it pretty 3. Target and Delay
- 7. Justuno + Hubspot 1. Easy Log In
- 8. Justuno + Hubspot 1. Easy Log In 2. Remove, Hide and Add Capture Fields
- 9. Justuno + Hubspot 1. Easy Log In 2. Remove, Hide and Add Capture Fields 3. Change Hidden Fields To Capture More Info
- 10. Justuno + Hubspot 1. When, Who, Where 2. Stop after Email has been entered 3. Show only to Facebook Traffic 4. High Traffic Pages
- 11. Justuno + Hubspot 1. Identify Top Landing Pages 2. Target Customers When Leaving 3. Present Relevant Content 4. Be The Expert
- 12. Justuno + Hubspot 1. Target a customer in need 2. Engagement rate 70% 3. Conversion rate 25%
- 14. Justuno + Hubspot A B
- 16. Auto-populate code from email with Unobar W E L C O M E 1 5
- 17. ✔ Different experience ✔ Apply Google’s Policies ✔ Review Analytics The mobile experience
- 18. QUESTIONS?
Notas del editor
- To start, Most business spend 99% of their marketing budget on driving traffic, and only 1% on converting that traffic. What’s the use of a high traffic site if you don’t get sales, right?
- Add in Jenna
- Specific experience, google specific rules, your job to figure it out with analytics , b2b example
- Hubspot email, our converting with our own email marketing reframing to what can convert nurture people on email lists (good example and bad example)