This document provides guidance on generating positive press coverage to help promote an organization that aims to make Hamilton the best place to raise a child. It outlines strategies for getting media attention through pitching success stories, developing resident experts, and leveraging announcements, events, and awards. The goal is to share inspiring stories that grab attention and motivate the community to support the organization's mission.

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2. The good press payoff - 4
Getting started - 7
Meet the press - 11
The big pitch - 25
Resident experts - 29
Announcements - 32
Events - 32
Awards - 39
E board meetings - 41
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3. Thank you for working hard to
make Hamilton the best place
to raise a child.
This guide offers some ideas on how
to turn your success stories into
good news stories that get shared
with our community.
You’ll be sharing stories that grab our
attention. Fire our imaginations.
Show us what’s possible. Inspire
and motivate us to follow your lead
in making Hamilton the best place
to raise a child.
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