2. On-Page SEO In The Digital Marketing Is The
Process Of Continuously Optimizing The Particular
Part Of The Website To Rank High on The Search
Engines.
3. WHAT IS ON-PAGE SEO?
Anything You Can Do On The Part Of The
Web-page Itself Improves The Ranking.
4. WHY IS ON-PAGE SEO IMPORTANT?
Google Rank Your Website, If Your Content Is
Relevant To Searcher's Keywords And
Requirements.
Searchers Always Click Those Relevant Links Which
Can See First On The Search Engines (Like
Google).
6. Here Are The 8 Main Factors About On-Page SEO:
5. Heading
6. Visual Tags
7. Robots.txt
8. Loading Speed Optimization
1. Keyword research
2. Title tags
3. Meta description
4. URL Structure
7. 1) Keywords Research
It Is The Easy Way To Reach User’s Questions And
Give Relative Answers In The Easy Language So User
Can Easily Understand.
In Short, You Need To Research And Targeting Users
What To Search For.
8. Keywords Research Is The Main Part Of Onpage SEO.
You Have To Know What Keywords Searchers Type On
The Search Engines For Their Requirements.
Use Keyword Research Tool To Find Out The Proper
Keywords With High Volumes And Use In Your Content,
It Will Help To Rank Your Website In The Search
Engines.
9. For Example - You Are Targeting A
Keyword “On-Page SEO”, Then
You Get More Options Of High
Volume Searching Keywords In
The Keyword Research Tool Like
“On-Page SEO”, “On-Page
Optimization” As You Can See In
The Image.
10. 2) Title Tags
The Title Tag Is A Most Important Factor In On Page
SEO That Tells Search Engines What Your Page About.
Title Tag Should Be Unique And Relevant To Describe
The Content Of The Webpage.
11. The Ideal Title Tag Length Is In Between 60 to 70
Characters Or Less And Contains The Proper Keyword
You Are Targeting For.
12. To Make Sure That Your Title Tag Doesn’t Get Cut-Off
On The Small Screens.
Title Tag Perform A Crucial Role In Any Of The
Business.
Example : We All Know About "LENSKART", It
Represents What They Sell For.
13. 3) Meta Description
Meta Description Is A Short Summaries Of Your
Webpage That Appears On The Search Engine Results
Page (SERPs). Optimize Your Meta Description With
Relevant Keywords.
14. Meta Description Length Is Between 160 To 175
Characters.
To Write Well Organize And Well-Written Meta
Description Which Serves Answers Of Searcher’s
Query And Gets Them Click.
15. To Make Sure That Meta Description Doesn’t Get Cut
On The Screens.
-It Is Better To Use Short Meta Description Than Using
Long.
-A Description Should Call To Action By Using Relative
Keywords To Encourage Users To Click On The Result.
16. 4) URL Optimization
URL Structure Should Be Short, Organized, Clean And
Include Keywords For Helping Search Engines To
Understand Your Page’s Content.
17. URL Optimization(Uniform Resource Locator) Specifies
The Location Of Your Web page.
A Well Crafted URL Provides Easy To Understand To
Both Human And Search Engines That What
Destination The Page Will Be About.
URL Consists Of Domain Name, Protocol, And Path.
18. Use Short, Simple, Logical And Convey Meaning Words
Used Is Considered The Best.
URLs Are The Powerful Tool For Achieving SEO Success.
Avoid Underscores, Spaces And Any Other Characters
To Separate Words. Always Use Hyphens To Separate
The Words Such As HTTPs And Dashes Instead Of
Spaces.
19. 5) Headings
Header Tags Help To
Organize The Content Of The
Web-page Into Sections And
Hierarchical Order
(H1,H2,H3,..H6) Which Make
It More Readable.
20. There are Six Type Of Heading Tags. Customize The
Heading Tag And Subheading Tag In Appropriate Size
As Per Shown In Above Image To Make Whole Content
More Interesting And Easy to Read.
Headings Are Used To Organize The Information On
The Page In To Proper Sections And Clear Subsections
To Make Searchers Easily Find Out Their Queries and
Requirements.
21. H1 Tag Is Title Of The Tag And Should Use Only 1 H1 Tag
Per Page.
H2 Tags Are The Main Sections Of Your Content. A Well
Optimized Page Could Have 2 To 20 H2 Tags Per Page.
H3 Tags Are Not Necessary Tags But If H2 Tags Have
Required to Describe In Deep Then Use H3 Tags with
Appropriate Keywords.
H4 To H6 Tags Are Not Getting More Readable And Also
Doesn’t Have Much Value In SEO.
22. 6) Visual Tags
Images And Videos Make Your Page More Visually And
Interesting For Visitors. It Should Be Relative To
Content Of The Page And Should Be Compressed And
Optimized For The Webpage So It Requires Less
Loading Time.
23. Images Should Not Have Maximum Width For The Web
Page And Compress Them To Reduce File Size Without
Sacrificing Quality.
Higher Size Of Images Require More Loading Time To
Open The Page.
Use Images To Illustrate The Concepts Of Your Page.
24. 7) Robots.txt
Robots.txt Is Used To Manage Crawler Traffic.
Robots.txt Is A Text File With Instruction Which Tells
Search Engines Which pages Should Or Should Not
Index To Crawler.
These Instructions Are Specified By “Allow” Or
“Disallow” Behavior.
25. You Don’t Need To Allow Search Engines To Crawl
Every Page On Your Site Because Not All Of The Pages
Need To Rank.
Sitemap Directive Is Tells Search Engines Where To
Find Your XML Sitemap.
Sitemaps Include Pages You Want To Search Engines
To Crawl And Index.
26. 8) Loading Speed Optimization
A Site That Is Optimized For Speed Can Help To Boost
Your Search Engine Ranking.
Users Always Want To Go Where They Get Their
Product Or Need Easily And Fast. If Your Web Page
Loading Speed Is Too Much Then Users Go Away From
Your Web page.
27. Loading Speed Is Improved By Using Optimize And
Compressed Images Which Can Easily Load Up Which
Will Take Less Require Time.
There Various Tools You Can Use to Test And Measure
Page Speed. Two Popular Solutions Are
“GTmatrix.com” And “Google Page Speed Test". These
Two Tools Are Best For Beginners.
