1. Music Video
Director
Research

2. Joseph Kahn
Joseph Kahn is an American music video, advertising and
feature film director, who is known especially for being
awarded multiple Music Video Production awards. These
achievements consist of winning several MTV Video
Music Awards, in 2002 he won his first Grammy for
Eminem's "Without Me" video which also won the MTV
VMA's Best Video of the Year, as well as Best Direction.
He started directing in 1999 where he started his own
production company, Supermega, which is listed under HSI
productions. Kahn has also directed commercials for
Acura, Bacardi, BMW, , Vodafone, Budweiser, PlayStation,
and other well recognised brands.
Despite both filmography and videography careers being highly successful, Joseph Kahn has also succeeded in the commercial
industry. In 2011, he launched an Old Navy music video style campaign which attracted over a million YouTube hits in the first
week. Joseph Kahn also has his own website which heavily promotes himself as a music video, advertising and feature film
director. The website includes his biography, music videos, TV spots, films and recent news regarding Joseph Kahn and his career.
After researching Joseph Kahn, I have become increasingly aware of his many achievements and how he has made his mark
within the media culture/society. I really like the multi-specialised director due to his commitment and passion towards music
and film. Kevin Thomas of the Los Angles Times stated: "The irony is that for pure cinematic artistry it arguably outdistances some
of the more prestigious current offerings. It is a very knowing venture, marking the feature debut of music video veteran Joseph
Kahn."

3. The music video, advertising and feature film director has worked with many diverse music artists, such as:
Dr.Dre, Gwen Stefani, Destiny’s Child, George Michael, Blink 182, Christina Aguilera, Chemical Brothers,
Black Eyed Peas, Lady Gaga and Moby. All of these artists each have reached their peak within a certain era,
reflecting the fact that Joseph Kahn has successfully promoted their star persona, also he has continued to
promote himself as a multi-media director.
What I really admire about Joseph Kahn’s work Is that he enables each music artist to seem individual from
the others. For example, the music video he created for Lady Gaga in ‘Love Game’ has attracted 81,543,256
hits partly because of its quirky narrative. Personally I think that Lady Gaga is known to have ‘out of the
ordinary’ generated music videos to match her star persona; all of her music videos so far have displayed a
creative and unusual style , reflecting Joseph Kahn having the ability to maintain Lady Gaga’s reputation.

4. “Gravel Pit” by Wu-Tang
Clan, is my favourite music
video in which Joseph Kahn
has created and directed.
The first time I saw the video
back in 2000, I was
immediately attracted to the
narrative and editing. I like
the setting of the
video, 2000 BC, due to the
fact most music videos are
set within the present tense.
Joseph Kahn has maintained
high quality in editing and
performance throughout the
music video. Although he
directs many diverse music
genres, “Gravel Pit” is a
perfect example of how he
has managed to represent
the hip-hop band entirely.
The idea for the narrative of
the music video is
individual, as well as
influential.

5. Joseph Kahn Official Website:
http://www.josephkahn.com/index.xml?short=1