The document discusses Apple's vision for the future as represented by the iPad. It introduces the iPad as a device that some see as saving publishing through its capabilities such as email, photos, music, video, games and web browsing. It also notes that Apple and Steve Jobs work to create emotion and excitement around their projects through meticulous product design and Jobs' captivating keynote presentations. While Apple proposes fine devices and has great marketing, the document encourages readers to also consider other brands when making purchases.