SlideShare una empresa de Scribd logo
1 de 29
Why Do Consumers Get
Nutrition Information From
Their Hairdresser ?
Presented by Jean Caton MS, MBA, RD
Career * Business * Life Coach
at the Missouri Dietetic Association
April 23, 2009
Currents of
Change
Mc Kinley Coaching & Consulting www.Jean
What’s Wrong with this
Picture?
Richard Simmons Offers Weight Loss
Advice to Jessica Simpson
Mc Kinley Coaching & Consulting www.Jean
Why is Richard Simmons on Letterman and you
are not ?
Why is Dr Oz on Oprah and you are not ?
Why do people ask their hairdresser about eating,
food and diets ?
?
Mc Kinley Coaching & Consulting www.Jean
And the answer is….
• Anonymity
• Intimacy
• Makes me beautiful
• Hear what they want to hear
• Quick
• Easy solution
• Likeable
• Knows me
• Relationship
• Trust
• Focus is just on me
Mc Kinley Coaching & Consulting www.Jean
What’s an RD to do?
Mc Kinley Coaching & Consulting www.Jean
What we can learn
• Richard Simmons
• Dr. Oz
• Hairdressers
• All the other self-proclaimed experts
Mc Kinley Coaching & Consulting www.Jean
Credibility…
is only one part of the formula!
Mc Kinley Coaching & Consulting www.Jean
Choices
Power of One
 Change
What’s an RD to do?
Mc Kinley Coaching & Consulting www.Jean
Choices
Reactive or Proactive
Argue or Get Past it
Complain or Change
"Argue for your limitations, and sure enough,
they're yours." Richard Bach
CHOICE
Mc Kinley Coaching & Consulting www.Jean
Mc Kinley Coaching & Consulting www.Jean
”The pessimist complains about the way the wind
is blowing;
the optimist expects it to change;
the realist adjusts the sails.”
William Arthur Ward writer/ college administrator
Mc Kinley Coaching & Consulting www.Jean
Change What You Can
Circle of Influence
Circle of Concern
Mc Kinley Coaching & Consulting www.Jean
Change What You Can
It’s not the mountain we conquer, but ourselves”
~Sir Edmund Hillary
The first person to successfully
reach the summit of Mt. Everest
Change how we do
what we do
Mc Kinley Coaching & Consulting www.Jean
Change What You Can
Traditional RD Counseling Model
Client RD
Problem Solution
The Right Answer
RD
agenda
RD TELLS (what to do)
RD Expert Role
Clients are people too
“People do not care how much you know until they
know how much you care.”
~John Maxwell
(American Author and motivational speaker)
Mc Kinley Coaching & Consulting www.Jean
CEO
Accountant
Career Employee
Scientist
Creative
Entrepreneur
Mc Kinley Coaching & Consulting www.Jean
Assessments
Print ®
Personality Assessment
Mc Kinley Coaching & Consulting www.Jean
Change the Conversation
Clinical-ese to consumer-ese
Talk WIIFM
Ask more questions
Use the client’s language
Positive benefits messaging
Mc Kinley Coaching & Consulting www.Jean
Change the Conversation
Say This Not That
Mc Kinley Coaching & Consulting www.Jean
Talk to consumers
where they are
http://profile.to/jeancaton/
http://Twitter.com/JEANCATON
http://www.linkedin.com/in/jeancaton
You tube
Blogs
Mc Kinley Coaching & Consulting www.Jean
“We don't see things
as they are, we see
things as we are.”
~Anais Nin,
Diarist and novelist
RD Image
PERCEPTION !
Mc Kinley Coaching & Consulting www.Jean
RD Image
Image in the eyes of some consumers,
employers,and media must change.
Mc Kinley Coaching & Consulting www.Jean
What is your image
In the eyes of
your clients
your employer
your peers
yourself ?
Mc Kinley Coaching & Consulting www.Jean
Rate Yourself
Authoritative
Leader
Effective
communicator
Capable Likeable
Edgy Sense of
Humor
Human Assertive
Mc Kinley Coaching & Consulting www.Jean
Rate Yourself
Perceived, Desired, Actual Perception
Choices, The Power of One!
Change.
What Action will I take ?
Circle of
Influence
Clients are
people
Complain
ConversationImage
Talk to
Consumers
where they are
Understanding
clients
(myself)
Ask my
Hairdresser
Mc Kinley Coaching & Consulting www.Jean
References
• “What to Say When You Talk
to Yourself” author, Shad
Helmstetter PhD
• “Please Understand Me”
author, David Kiersey
• “Strengths Finder 2.0”
author, Tom Roth
• “Seven Habits of Highly
Effective People” author,
Stephen Covey
• “How to Say it for Women”
author, Phyllis Mindell
• “Feel the Fear and Do it
Anyway” author, Susan
Jeffers
• “Fierce Conversations”
author, Susan Scott
• “One Small Step Can
Change Your Life” author,
Robert Maurer PhD
• “Nice Girls Don’t Get the
Corner Office” author Lois
Frankel PhD
• “The Brand Called You”
author, Peter Montoya
Jean R Caton MS RD MBA
www.JeanCaton.net
info@JeanCaton.net

Más contenido relacionado

Destacado

Unlimited, Unprecedented, Unstoppable You
Unlimited, Unprecedented, Unstoppable YouUnlimited, Unprecedented, Unstoppable You
Unlimited, Unprecedented, Unstoppable You
Jean Caton
 
Overcome fear of public speaking
Overcome fear of public speakingOvercome fear of public speaking
Overcome fear of public speaking
Jean Caton
 
Banish brain freeze
Banish brain freezeBanish brain freeze
Banish brain freeze
Jean Caton
 

Destacado (14)

Mda 0331 3
Mda 0331 3Mda 0331 3
Mda 0331 3
 
Unlimited, Unprecedented, Unstoppable You
Unlimited, Unprecedented, Unstoppable YouUnlimited, Unprecedented, Unstoppable You
Unlimited, Unprecedented, Unstoppable You
 
Overcome fear of public speaking
Overcome fear of public speakingOvercome fear of public speaking
Overcome fear of public speaking
 
OPINION DE COMO TENER UN MEJOR MEXICO
OPINION DE COMO TENER UN MEJOR MEXICOOPINION DE COMO TENER UN MEJOR MEXICO
OPINION DE COMO TENER UN MEJOR MEXICO
 
Automobiles
AutomobilesAutomobiles
Automobiles
 
Accelerate Your Business Growth with Speaking Gigs
Accelerate Your Business Growth with Speaking GigsAccelerate Your Business Growth with Speaking Gigs
Accelerate Your Business Growth with Speaking Gigs
 
The Legend of the Typical Screen Reader User
The Legend of the Typical Screen Reader UserThe Legend of the Typical Screen Reader User
The Legend of the Typical Screen Reader User
 
Insights into Cognitive Web Accessibility
Insights into Cognitive Web AccessibilityInsights into Cognitive Web Accessibility
Insights into Cognitive Web Accessibility
 
Web Accessibility Evaluation with WAVE
Web Accessibility Evaluation with WAVEWeb Accessibility Evaluation with WAVE
Web Accessibility Evaluation with WAVE
 
Web Accessibility Gone Wild
Web Accessibility Gone WildWeb Accessibility Gone Wild
Web Accessibility Gone Wild
 
Banish brain freeze
Banish brain freezeBanish brain freeze
Banish brain freeze
 
Get Visible Accelerate your Career Advancement by Developing a Network of St...
Get Visible  Accelerate your Career Advancement by Developing a Network of St...Get Visible  Accelerate your Career Advancement by Developing a Network of St...
Get Visible Accelerate your Career Advancement by Developing a Network of St...
 
Are you an entrepreneur ?
Are you an entrepreneur ?Are you an entrepreneur ?
Are you an entrepreneur ?
 
Web Accessibility Gone Wild (Now Even MORE Wilder!)
Web Accessibility Gone Wild (Now Even MORE Wilder!)Web Accessibility Gone Wild (Now Even MORE Wilder!)
Web Accessibility Gone Wild (Now Even MORE Wilder!)
 

Similar a Why consumers get nutrition advice from self proclaimed experts

4 Hour Express Marketing System
4 Hour Express Marketing System4 Hour Express Marketing System
4 Hour Express Marketing System
MarketingCentre
 

Similar a Why consumers get nutrition advice from self proclaimed experts (20)

Motivational Interviewing
Motivational InterviewingMotivational Interviewing
Motivational Interviewing
 
7 Questions on Leadership with William H. Bender.pdf
7 Questions on Leadership with William H. Bender.pdf7 Questions on Leadership with William H. Bender.pdf
7 Questions on Leadership with William H. Bender.pdf
 
How to Deal with Job Loss
How to Deal with Job LossHow to Deal with Job Loss
How to Deal with Job Loss
 
"Appreciative Advising IN ACTION"
"Appreciative Advising IN ACTION""Appreciative Advising IN ACTION"
"Appreciative Advising IN ACTION"
 
4 Hour Express Marketing System
4 Hour Express Marketing System4 Hour Express Marketing System
4 Hour Express Marketing System
 
MABE-Business Profile
MABE-Business ProfileMABE-Business Profile
MABE-Business Profile
 
8 brian morgan collections
8 brian morgan collections8 brian morgan collections
8 brian morgan collections
 
International Coaching News article page 3
International Coaching News article page 3International Coaching News article page 3
International Coaching News article page 3
 
Mlm energy boosters
Mlm energy boostersMlm energy boosters
Mlm energy boosters
 
MLM ENERGY BOOSTERS
MLM ENERGY BOOSTERSMLM ENERGY BOOSTERS
MLM ENERGY BOOSTERS
 
Why Isn't This Working?
Why Isn't This Working?Why Isn't This Working?
Why Isn't This Working?
 
MLM ENERGY BOOSTER
MLM ENERGY BOOSTERMLM ENERGY BOOSTER
MLM ENERGY BOOSTER
 
How to Redirect a Dream
How to Redirect a DreamHow to Redirect a Dream
How to Redirect a Dream
 
Ecli center of choice michigan
Ecli center of choice michiganEcli center of choice michigan
Ecli center of choice michigan
 
NEIS presentation 150714
NEIS presentation 150714NEIS presentation 150714
NEIS presentation 150714
 
Mi queen's 2013 pub
Mi queen's 2013 pubMi queen's 2013 pub
Mi queen's 2013 pub
 
Wealth & Love
Wealth & LoveWealth & Love
Wealth & Love
 
The slight edge
The slight edgeThe slight edge
The slight edge
 
Network to Success Job Club July 2020
Network to Success Job Club July 2020Network to Success Job Club July 2020
Network to Success Job Club July 2020
 
Speaker Boutique: Structures for rapid growth
Speaker Boutique: Structures for rapid growth Speaker Boutique: Structures for rapid growth
Speaker Boutique: Structures for rapid growth
 

Último

👉Amritsar Call Girl 👉📞 8725944379 👉📞 Just📲 Call Mack Call Girls Service In Am...
👉Amritsar Call Girl 👉📞 8725944379 👉📞 Just📲 Call Mack Call Girls Service In Am...👉Amritsar Call Girl 👉📞 8725944379 👉📞 Just📲 Call Mack Call Girls Service In Am...
👉Amritsar Call Girl 👉📞 8725944379 👉📞 Just📲 Call Mack Call Girls Service In Am...
Sheetaleventcompany
 
Zirakpur Call Girls👧 Book Now📱8146719683 📞👉Mohali Call Girl Service No Advanc...
Zirakpur Call Girls👧 Book Now📱8146719683 📞👉Mohali Call Girl Service No Advanc...Zirakpur Call Girls👧 Book Now📱8146719683 📞👉Mohali Call Girl Service No Advanc...
Zirakpur Call Girls👧 Book Now📱8146719683 📞👉Mohali Call Girl Service No Advanc...
rajveermohali2022
 
❤️Call Girls In Chandigarh 08168329307 Dera Bassi Zirakpur Panchkula Escort S...
❤️Call Girls In Chandigarh 08168329307 Dera Bassi Zirakpur Panchkula Escort S...❤️Call Girls In Chandigarh 08168329307 Dera Bassi Zirakpur Panchkula Escort S...
❤️Call Girls In Chandigarh 08168329307 Dera Bassi Zirakpur Panchkula Escort S...
Apsara Of India
 
👉Amritsar Escorts📞Book Now📞👉 8725944379 👉Amritsar Escort Service No Advance C...
👉Amritsar Escorts📞Book Now📞👉 8725944379 👉Amritsar Escort Service No Advance C...👉Amritsar Escorts📞Book Now📞👉 8725944379 👉Amritsar Escort Service No Advance C...
👉Amritsar Escorts📞Book Now📞👉 8725944379 👉Amritsar Escort Service No Advance C...
Sheetaleventcompany
 
Chandigarh Escort Service 📞9878281761📞 Just📲 Call Navi Chandigarh Call Girls ...
Chandigarh Escort Service 📞9878281761📞 Just📲 Call Navi Chandigarh Call Girls ...Chandigarh Escort Service 📞9878281761📞 Just📲 Call Navi Chandigarh Call Girls ...
Chandigarh Escort Service 📞9878281761📞 Just📲 Call Navi Chandigarh Call Girls ...
Sheetaleventcompany
 
Bangalore Escorts 📞9955608600📞 Just📲 Call Rajveer Call Girls Service In Benga...
Bangalore Escorts 📞9955608600📞 Just📲 Call Rajveer Call Girls Service In Benga...Bangalore Escorts 📞9955608600📞 Just📲 Call Rajveer Call Girls Service In Benga...
Bangalore Escorts 📞9955608600📞 Just📲 Call Rajveer Call Girls Service In Benga...
Sheetaleventcompany
 
All Hotel Karnal Call Girls 08168329307 Noor Mahal Karnal Escort Service
All Hotel Karnal Call Girls 08168329307 Noor Mahal Karnal Escort ServiceAll Hotel Karnal Call Girls 08168329307 Noor Mahal Karnal Escort Service
All Hotel Karnal Call Girls 08168329307 Noor Mahal Karnal Escort Service
Apsara Of India
 
Zirakpur Call Girls👧 Book Now📱8146719683 📞👉Mohali Call Girl Service No Advanc...
Zirakpur Call Girls👧 Book Now📱8146719683 📞👉Mohali Call Girl Service No Advanc...Zirakpur Call Girls👧 Book Now📱8146719683 📞👉Mohali Call Girl Service No Advanc...
Zirakpur Call Girls👧 Book Now📱8146719683 📞👉Mohali Call Girl Service No Advanc...
rajveermohali2022
 

Último (20)

👉Amritsar Call Girl 👉📞 8725944379 👉📞 Just📲 Call Mack Call Girls Service In Am...
👉Amritsar Call Girl 👉📞 8725944379 👉📞 Just📲 Call Mack Call Girls Service In Am...👉Amritsar Call Girl 👉📞 8725944379 👉📞 Just📲 Call Mack Call Girls Service In Am...
👉Amritsar Call Girl 👉📞 8725944379 👉📞 Just📲 Call Mack Call Girls Service In Am...
 
Call Girls in Bangalore Nisha 💋9136956627 Bangalore Call Girls
Call Girls in Bangalore Nisha 💋9136956627 Bangalore Call GirlsCall Girls in Bangalore Nisha 💋9136956627 Bangalore Call Girls
Call Girls in Bangalore Nisha 💋9136956627 Bangalore Call Girls
 
Nahan call girls 📞 8617697112 At Low Cost Cash Payment Booking
Nahan call girls 📞 8617697112 At Low Cost Cash Payment BookingNahan call girls 📞 8617697112 At Low Cost Cash Payment Booking
Nahan call girls 📞 8617697112 At Low Cost Cash Payment Booking
 
"Maximizing your savings:The power of financial planning".pptx
"Maximizing your savings:The power of financial planning".pptx"Maximizing your savings:The power of financial planning".pptx
"Maximizing your savings:The power of financial planning".pptx
 
Zirakpur Call Girls👧 Book Now📱8146719683 📞👉Mohali Call Girl Service No Advanc...
Zirakpur Call Girls👧 Book Now📱8146719683 📞👉Mohali Call Girl Service No Advanc...Zirakpur Call Girls👧 Book Now📱8146719683 📞👉Mohali Call Girl Service No Advanc...
Zirakpur Call Girls👧 Book Now📱8146719683 📞👉Mohali Call Girl Service No Advanc...
 
❤️Call Girls In Chandigarh 08168329307 Dera Bassi Zirakpur Panchkula Escort S...
❤️Call Girls In Chandigarh 08168329307 Dera Bassi Zirakpur Panchkula Escort S...❤️Call Girls In Chandigarh 08168329307 Dera Bassi Zirakpur Panchkula Escort S...
❤️Call Girls In Chandigarh 08168329307 Dera Bassi Zirakpur Panchkula Escort S...
 
👉Amritsar Escorts📞Book Now📞👉 8725944379 👉Amritsar Escort Service No Advance C...
👉Amritsar Escorts📞Book Now📞👉 8725944379 👉Amritsar Escort Service No Advance C...👉Amritsar Escorts📞Book Now📞👉 8725944379 👉Amritsar Escort Service No Advance C...
👉Amritsar Escorts📞Book Now📞👉 8725944379 👉Amritsar Escort Service No Advance C...
 
High Class Call Girls in Bangalore 📱9136956627📱
High Class Call Girls in Bangalore 📱9136956627📱High Class Call Girls in Bangalore 📱9136956627📱
High Class Call Girls in Bangalore 📱9136956627📱
 
Chandigarh Escort Service 📞9878281761📞 Just📲 Call Navi Chandigarh Call Girls ...
Chandigarh Escort Service 📞9878281761📞 Just📲 Call Navi Chandigarh Call Girls ...Chandigarh Escort Service 📞9878281761📞 Just📲 Call Navi Chandigarh Call Girls ...
Chandigarh Escort Service 📞9878281761📞 Just📲 Call Navi Chandigarh Call Girls ...
 
Bangalore Escorts 📞9955608600📞 Just📲 Call Rajveer Call Girls Service In Benga...
Bangalore Escorts 📞9955608600📞 Just📲 Call Rajveer Call Girls Service In Benga...Bangalore Escorts 📞9955608600📞 Just📲 Call Rajveer Call Girls Service In Benga...
Bangalore Escorts 📞9955608600📞 Just📲 Call Rajveer Call Girls Service In Benga...
 
All Hotel Karnal Call Girls 08168329307 Noor Mahal Karnal Escort Service
All Hotel Karnal Call Girls 08168329307 Noor Mahal Karnal Escort ServiceAll Hotel Karnal Call Girls 08168329307 Noor Mahal Karnal Escort Service
All Hotel Karnal Call Girls 08168329307 Noor Mahal Karnal Escort Service
 
gatiin-namaa-meeqa .pdf
gatiin-namaa-meeqa                        .pdfgatiin-namaa-meeqa                        .pdf
gatiin-namaa-meeqa .pdf
 
9892124323 Pooja Nehwal - Book Local Housewife call girls in Nalasopara at Ch...
9892124323 Pooja Nehwal - Book Local Housewife call girls in Nalasopara at Ch...9892124323 Pooja Nehwal - Book Local Housewife call girls in Nalasopara at Ch...
9892124323 Pooja Nehwal - Book Local Housewife call girls in Nalasopara at Ch...
 
Call Girls in Bangalore Lavya 💋9136956627 Bangalore Call Girls
Call Girls in Bangalore Lavya 💋9136956627 Bangalore Call GirlsCall Girls in Bangalore Lavya 💋9136956627 Bangalore Call Girls
Call Girls in Bangalore Lavya 💋9136956627 Bangalore Call Girls
 
Call Girls Udaipur Just Call 9602870969 Top Class Call Girl Service Available
Call Girls Udaipur Just Call 9602870969 Top Class Call Girl Service AvailableCall Girls Udaipur Just Call 9602870969 Top Class Call Girl Service Available
Call Girls Udaipur Just Call 9602870969 Top Class Call Girl Service Available
 
Russian CalDeed Circle Call Girls Service ☎ ️93326-06886 ❤️‍🔥 Enjoy 24/7 Esco...
Russian CalDeed Circle Call Girls Service ☎ ️93326-06886 ❤️‍🔥 Enjoy 24/7 Esco...Russian CalDeed Circle Call Girls Service ☎ ️93326-06886 ❤️‍🔥 Enjoy 24/7 Esco...
Russian CalDeed Circle Call Girls Service ☎ ️93326-06886 ❤️‍🔥 Enjoy 24/7 Esco...
 
Zirakpur Call Girls👧 Book Now📱8146719683 📞👉Mohali Call Girl Service No Advanc...
Zirakpur Call Girls👧 Book Now📱8146719683 📞👉Mohali Call Girl Service No Advanc...Zirakpur Call Girls👧 Book Now📱8146719683 📞👉Mohali Call Girl Service No Advanc...
Zirakpur Call Girls👧 Book Now📱8146719683 📞👉Mohali Call Girl Service No Advanc...
 
Hire 💕 8617697112 Pulwama Call Girls Service Call Girls Agency
Hire 💕 8617697112 Pulwama Call Girls Service Call Girls AgencyHire 💕 8617697112 Pulwama Call Girls Service Call Girls Agency
Hire 💕 8617697112 Pulwama Call Girls Service Call Girls Agency
 
WhatsApp 📞 8448380779 ✅Call Girls In Bhangel Sector 102 ( Noida)
WhatsApp 📞 8448380779 ✅Call Girls In Bhangel Sector 102 ( Noida)WhatsApp 📞 8448380779 ✅Call Girls In Bhangel Sector 102 ( Noida)
WhatsApp 📞 8448380779 ✅Call Girls In Bhangel Sector 102 ( Noida)
 
👉Chandigarh Call Girls 📞Book Now📞👉 9878799926 👉Zirakpur Call Girl Service No ...
👉Chandigarh Call Girls 📞Book Now📞👉 9878799926 👉Zirakpur Call Girl Service No ...👉Chandigarh Call Girls 📞Book Now📞👉 9878799926 👉Zirakpur Call Girl Service No ...
👉Chandigarh Call Girls 📞Book Now📞👉 9878799926 👉Zirakpur Call Girl Service No ...
 

Why consumers get nutrition advice from self proclaimed experts

  • 1. Why Do Consumers Get Nutrition Information From Their Hairdresser ? Presented by Jean Caton MS, MBA, RD Career * Business * Life Coach at the Missouri Dietetic Association April 23, 2009 Currents of Change
  • 2. Mc Kinley Coaching & Consulting www.Jean What’s Wrong with this Picture? Richard Simmons Offers Weight Loss Advice to Jessica Simpson
  • 3. Mc Kinley Coaching & Consulting www.Jean Why is Richard Simmons on Letterman and you are not ? Why is Dr Oz on Oprah and you are not ? Why do people ask their hairdresser about eating, food and diets ? ?
  • 4. Mc Kinley Coaching & Consulting www.Jean And the answer is…. • Anonymity • Intimacy • Makes me beautiful • Hear what they want to hear • Quick • Easy solution • Likeable • Knows me • Relationship • Trust • Focus is just on me
  • 5. Mc Kinley Coaching & Consulting www.Jean What’s an RD to do?
  • 6. Mc Kinley Coaching & Consulting www.Jean What we can learn • Richard Simmons • Dr. Oz • Hairdressers • All the other self-proclaimed experts
  • 7. Mc Kinley Coaching & Consulting www.Jean Credibility… is only one part of the formula!
  • 8. Mc Kinley Coaching & Consulting www.Jean Choices Power of One  Change What’s an RD to do?
  • 9. Mc Kinley Coaching & Consulting www.Jean Choices Reactive or Proactive Argue or Get Past it Complain or Change "Argue for your limitations, and sure enough, they're yours." Richard Bach CHOICE
  • 10. Mc Kinley Coaching & Consulting www.Jean
  • 11. Mc Kinley Coaching & Consulting www.Jean ”The pessimist complains about the way the wind is blowing; the optimist expects it to change; the realist adjusts the sails.” William Arthur Ward writer/ college administrator
  • 12. Mc Kinley Coaching & Consulting www.Jean Change What You Can Circle of Influence Circle of Concern
  • 13. Mc Kinley Coaching & Consulting www.Jean Change What You Can It’s not the mountain we conquer, but ourselves” ~Sir Edmund Hillary The first person to successfully reach the summit of Mt. Everest Change how we do what we do
  • 14. Mc Kinley Coaching & Consulting www.Jean Change What You Can Traditional RD Counseling Model Client RD Problem Solution The Right Answer RD agenda RD TELLS (what to do) RD Expert Role
  • 15. Clients are people too “People do not care how much you know until they know how much you care.” ~John Maxwell (American Author and motivational speaker)
  • 16. Mc Kinley Coaching & Consulting www.Jean CEO Accountant Career Employee Scientist Creative Entrepreneur
  • 17. Mc Kinley Coaching & Consulting www.Jean
  • 19. Mc Kinley Coaching & Consulting www.Jean Change the Conversation Clinical-ese to consumer-ese Talk WIIFM Ask more questions Use the client’s language Positive benefits messaging
  • 20. Mc Kinley Coaching & Consulting www.Jean Change the Conversation Say This Not That
  • 21. Mc Kinley Coaching & Consulting www.Jean Talk to consumers where they are http://profile.to/jeancaton/ http://Twitter.com/JEANCATON http://www.linkedin.com/in/jeancaton You tube Blogs
  • 22. Mc Kinley Coaching & Consulting www.Jean “We don't see things as they are, we see things as we are.” ~Anais Nin, Diarist and novelist RD Image PERCEPTION !
  • 23. Mc Kinley Coaching & Consulting www.Jean RD Image Image in the eyes of some consumers, employers,and media must change.
  • 24. Mc Kinley Coaching & Consulting www.Jean What is your image In the eyes of your clients your employer your peers yourself ?
  • 25. Mc Kinley Coaching & Consulting www.Jean Rate Yourself Authoritative Leader Effective communicator Capable Likeable Edgy Sense of Humor Human Assertive
  • 26. Mc Kinley Coaching & Consulting www.Jean Rate Yourself Perceived, Desired, Actual Perception
  • 27. Choices, The Power of One! Change. What Action will I take ? Circle of Influence Clients are people Complain ConversationImage Talk to Consumers where they are Understanding clients (myself) Ask my Hairdresser
  • 28. Mc Kinley Coaching & Consulting www.Jean References • “What to Say When You Talk to Yourself” author, Shad Helmstetter PhD • “Please Understand Me” author, David Kiersey • “Strengths Finder 2.0” author, Tom Roth • “Seven Habits of Highly Effective People” author, Stephen Covey • “How to Say it for Women” author, Phyllis Mindell • “Feel the Fear and Do it Anyway” author, Susan Jeffers • “Fierce Conversations” author, Susan Scott • “One Small Step Can Change Your Life” author, Robert Maurer PhD • “Nice Girls Don’t Get the Corner Office” author Lois Frankel PhD • “The Brand Called You” author, Peter Montoya
  • 29. Jean R Caton MS RD MBA www.JeanCaton.net info@JeanCaton.net