Jean-Michel Peny

brand preference mix strategy pharma market market access multi-channel market attractiveness sales forecasts french pharma market biosimilars management corporate reputation corporate strategy pharmaceutical market training programmes market research pharma marketing digital strategy digital marketing biotechnology drug valuation creativity stimulation idea generation organization creativity investment decisions portfolio management sensitivity to promotion kpi mature brands strategic priorities generics field force model field force organization sales forces field forces training programs seminar masterclasses project management marketing management of time wasters time optimization time management strategy crafting smart index management model job passion management by mutual benefits leadership patient journey customer centricity patient centricity pharma competitive advantage key opinion leader management msl medical science liaison medical representatives sales force effectiveness customer segmentation marketing mix marketinf strategy marketing at hospital kam expert wheel hospital key account manager kam strategic management pharma sector advanced swot analysis pharma licensing business development smart strategic process operational strategy business strategy brand strategy competitive landscape pharma