3. What is Social Media?
Any online technology
that people use to share
content, opinions,
insights, experiences,
perspectives & media.
(Merriam Webster)
4. What is Social Media?
REAL people.
REAL interactions.
REAL time.
5. Social Media is Content
and Content is King
The
Social Media
Machine
runs on
Content.
6. YOU Have CONTENT
Knowledge
Blog
Facts/Case
Studies/Stories
Social Media
PowerPoint Presentations
Slideshare/Blog/Website/
Social Media
Images/Infographics
Social Media/Blog
7. What to do with your
content
Blog
Social
Media
Content
Media
Email/
Newsletter
12. The Key Players - Defined
Facebook is the Backyard Cookout of Social Media
Twitter is the Newsroom of Social Media
LinkedIn is the Networking/Cocktail Hour of Social Media
13. The Key Players - Defined
YouTube is the TV of Social Media
Foursquare is Business Directory/Phone Book of Social Media
Instagram is the Photo Booth of Social Media.
14. The Key Players - Defined
Wordpress is the Soapbox of Social Media
Pinterest is the Inspiration Corkboard of Social Media
15. Benefits of Social Media
In the Classroom
▪ Developing thought leadership.
▪ Ability to create more hands-on-learning
opportunities.
▪ Allow instructors to create deep and long
lasting relationships.
16. Benefits of Social Media
In the Classroom
▪ Move beyond the classroom.
▪ Allows past student and potential repeat
students to stay connected with your latest
news and events.
18. Channels I Use
To Promote My Classes
Newsletter
LinkedIn
Blogging
Instagram
Facebook
Foursquare
Twitter
Slideshare
19. My Process – Pre Class
▪ Develop content in PowerPoint
▪ Take pictures from content (Post on Facebook,
Twitter, Website, Newsletter).
20. My Process – Pre Class
▪ Take pictures from content.
(Post on Facebook, Twitter, Website, Newsletter).
21.
22.
23.
24.
25.
26. My Process – Pre Class
▪ Week before class – post on Beverly, Salem Patch
websites; promote on my social media.
▪ Send an email to class introducing and reminding
them about the class, what to bring/expect,
attach the syllabus and give instructions of what
to do before class.
27. My Process – Day Of Class
▪ Before class – tag myself at class
using Foursquare or Instagram, take
a picture and share on my other
accounts.
30. My Process – Day Of Class
▪ Tell students about Slideshare and newsletter and hand
around the signup sheet.
▪ Take in any questions/conversations that take place as a
future blog post.
31. My Process – After Class
▪ Clean up presentation (eliminate agenda, break slides,
in class activities) & and post on Slideshare.
▪ Email class and send them Slideshare presentation
link/follow up with any answered questions, additional
materials.
32. My Process – After Class
▪ Write a blog post about topic discussed.
Add Slideshare link & promote upcoming courses
with link to my calendar.
**Automatically posted to other Facebook Page, Twitter, LinkedIn accounts.
33. My Process – After Class
▪ Copy blog post and paste to Beverly & Salem
Patch.
34. My Process – After Class
▪ Upload Slideshare on LinkedIn.
37. Facebook
▪ Different Functions
▪ How to Write a Status Update
▪ How to Post a Picture
▪ How to Share a Link
▪ How to Tag a Person
▪ What are Groups?
58. Facebook Groups
Why Would I Participate?
• Connect students in your classroom
• Host a weekly discussion/question
• Share news, events, articles, assignments, project keys, etc.
• i.e. Chronicle is running a
segment tonight about “topic” –
try and catch it tonight…
59. Facebook Groups
Why Would I Participate?
Great way to:
• Connect & unify the class
• Make class more interactive
• Develop class discussions through tools
• Keep class on their toes 24/7 access.
64. How to use Facebook to
Promote
▪ Share course registration link.
▪ Take picture of presentation and
share as photo.
▪ Take a video and post about class
with link.
65. How to use Facebook to
Promote
▪ Share article Infographic.
▪ Post Slideshare link after class.
▪ Post Blog.
▪ Post Picture of class.
67. Twitter
▪ What is Twitter/What is a Tweet
▪ How to Write a Tweet.
▪ How to Post a Picture.
▪ How to Share a Link?
▪ What are Hashtags and How Do I Use
Them?
▪ How To Correspond with Others.
69. Twitter – What Is It?
Twitter is a social media information network and
microblogging service that allows users to “tweet” messagesbased posts of up to 140 characters.
Twitter’s mission is to create “a real-time information network
that connects you to the latest stories, ideas, opinions and
news about what you find interesting.” (twitter.com)
70. Twitter –
Why Would I Use It?
▪ You can share:
• Breaking News
• School/Class Updates
• Blog posts/website links/course registration links
• Business-related media (photos, articles, videos)
• Build relationships and communicate with students
72. What is a Tweet?
Tweet is a short burst of information that share news
or content.
The limit is 140 characters so you have to be creative
and brief in your messages.
74. What is a Hashtag (#)?
Hashtag - The # symbol is used to
mark keywords or topics in a Tweet.
75. What is a Hashtag (#)?
Hashtag - The # symbol is used to mark keywords or
topics in a Tweet.
• By marking a term/topic with a # it then becomes
searchable on Twitter.
• A way to track conversations surrounding a specific
topic.
76. What is a Hashtag (#)?
Hashtag - The # symbol is used to mark keywords or
topics in a Tweet.
• Hashtags are either chosen by an organization or
are organically “grown” in the Twitter community.
• Originally started on Twitter it has now been
adopted by other social media platforms.
79. How to Tweet
• Use @ + Twitter Handle
to comment or “tag”
someone
• Use # + term to talk
about a specific topic and
join a conversation.
• Add a photo, link, tag a
location.
98. Other URL
Shortener Tools
• You do not need an account to shorten your URL,
however if you create an account with them you can
track the analytics of each URL you have shortened.
99. Other URL
Shortener Tools
• Some allow for custom URLs so you can brand your
own URLs rather than use the default provided.
http://goo.gl/
http://ow.ly/url/shorten-url
https://bitly.com/
http://tinyurl.com/
More info: http://sproutsocial.com/insights/2011/09/twitter-url-shorteners/
110. Things to Think About When
Posting to Social Media
Find ways to create engagement:
▪ Images/video.
▪ Make it personal.
▪ Have enticing
conversations.
▪ Time your posts.
▪ Infographics.
▪ Top tips / top lists.
112. Other Ideas
▪ Post a weekly question for
extra credit online.
▪ Weekly group discussion on
Facebook.
▪ Posting answer keys or
additional tools to help with
projects.
▪ Sharing fun infographics with
information about your
upcoming class
114. Blogging is Social Media
It is the grandfather of current social media but plays
well with the newbies.
Use social media tools to
promote your blog content?
Facebook, LinkedIn, Twitter,
Media…
119. Tips for Writing Your Posts
(Writing Formula)
Intro
I am going to tell you about this
topic.
3 Key Points Here are 3 things that prove my point.
Summarize
“Therefore points 1, 2 & 3, verify the
point I am trying to make”.
Byline
Custom text you use to promote
website/courses/etc.
125. Once Upload Is Compete
▪ Use Course Description in your
description.
▪ Make sure to use keywords for SEO.
▪ You can choose to leave the settings so
individuals can download your
presentation or set it to viewing only.
▪ Promote on social media.
127. Review
▪ Content is King.
▪ You have the ability to share content
through social media to unify your
current students and attract others
to taking your classes.
128. Review
▪ Make content quick and easy to
consume: Use images, Infographics,
slide snapshots, top lists, etc.
▪ Develop a class promotion strategy
to repeat for each class and tweak as
you feel necessary.