Our company portfolio For more visit us at http://www.sld.com Or to read our white papers and view our webinars, go to http://www.sldesignlounge.com

2. Why Shikatani Lacroix?

3. Why Shikatani Lacroix?
Focused Blink
Strategic Focus
Creative Connect
Responsive Deliver

5. Our mission
We’ve linked our brandesign philosophy to four words...
In the blink of an eye, we focus on unique brand attributes
that emotionally connect consumers with brands in an
innovative way to deliver results

7. Our philosophy
Brands need to connect in
the blink of an eye while
Perception
providing clear
differentiation that
leverages the brand’s
core equities
Time Equity

9. Alignment Insight
Evolving and directing Engaging Discernment of
Opportunity
Momentum Opportunity
Enabler Audit
Blink
Process
Design BrandCastle
Accelerator Creation
Action Experience Foresight
Making the right choices Seeing the future

12. Translating a package
Brands can also be manifested as part of package graphics and
structural shapes.

33. Translating a brand into an physical
environment
Translating a brand into an environmental design requires a deeper
understanding and sensitivity beyond the rational aesthetics and
takes into consideration the human factors of creating an emotional
link with the consumer.

43. Translating a brand into a story
Brands are best told through stories and visual experiences that are
narrative and experiential in nature.

52. Translating a brand into a place
Brands go far beyond a product and experience, and can help define
a place or sense of journey.

60. At Shikatani Lacroix, branding is all about
owning that split second decision, irrespective
if it’s on a shelf, a retail environment, a place
or city.
How is your brand connecting in the blink
of an eye?
WWW.SLD.COM
WWW.SLDESIGNLOUNGE.COM