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JE@DenisonYachtSales.com
C: 954.494.4320 O: 954.763.3971
JEFF ERDMANN
MARKETING PROFILE
An American Yachting Family Since 1948
From Our Marketing Team
About Jeff
Internet Marketing
Custom Landing Page
Virtual Tours & Professional Photography
Email Marketing
Boat Shows
Direct Mail
Family History
Momentum
Sold Boats
Global Reach
3
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5
6
7
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9
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11
12
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18
TABLE OF CONTENTS
SEAN WILKES THOMAS CHAMBERS
Marketing ManagerEmail/Video Marketing
DREW OFFERDAHL
Social Media
JAMIE TELCIK
Marketing Assistant
FROM OUR MARKETING TEAM
3
In yacht sales, there is no such thing as a silver bullet. Rather, successfully selling boats is rooted in
consistant and aggressive marketing, executed by good people.
These people work for the Denison Marketing Team full-time, and are the talent behind the ideas
and marketing strategies contained on the following pages. When you work with Denison, you not
only receive the personal attention of your broker, you also receive the support of the good people
that work hard behind the scenes.
BOB DENISON
President/CEO
BRITTANY NICHOL
Marketing/Events Manager
DANIELLA DENISON
Marketing Manager
NATALIA CLARKE
Super Yacht/Charter Marketing
WHITNEY MATA
Content Writer
Raised with strong Midwest values, Jeff has been called “one of
Florida’s leading marine industry advocates by Southern Boating
Magazine and “one of the top yacht brokers in the USA.”
Hooked on boating at 7, Jeff has a treasure trove of boating
experience & memories, two memorable boating adventures
were a 35-day 30,000 mile circumnavigation and West Marine’s
“Pacific Cup” non – stop sailboat race from San Francisco to
Hawaii. Jeff married his passion for boating with business in
1987 by becoming a Florida Yacht Broker. An accomplished
yacht broker with over 25 years of experience brings a wealth of
experience to the table.
Jeff serves on the Florida Yacht Brokers Association (FYBA) board
of directors as chair of the Public Affairs Committee, advocating
for the marine industry. Accomplishments include: doubling the
90-day sales tax exemption to 180 days, Florida’s $18,000 sales
use tax cap and protecting consumers by maintaining Florida’s
Yacht & Ship Brokers Licensing.
A consummate advocate for buyers & sellers, Jeff loves helping
clients achieve “two of the happiest days of a boaters life” and
would love assisting you achieve yours.
4
ABOUT JEFF
OSHKOSH, WI
BITTER END,
VIRGIN GORDA
BUTTERFLY
SPELLMAN’S
MARINA
CHRISTOPHER
CROSS SAILING
MIAMI YACHT &
BROKERAGE SHOW
RUM WITH DIET
COKE & LIME
FORT
LAUDERDALE, FL
HOME
TOWN
FAVORITE
HARBOR
FIRST
BOAT
FIRST
JOB
FAVORITE
BOAT
MUSIC
FAVORITE
BOAT
SHOW
FAVORITE
BOAT
DRINK
DENISON
OFFICE
JE@DenisonYachtSales.com
LICENSED & BONDED YACHT BROKER
C: 954.494.4320 O: 954.763.3971
Jeff is one of the top yacht brokers in the USA. His professionalism and
integrity are a model for anyone to emulate. The time and unselfish
effort that he devotes to promoting and protecting the recreational
yachting industry in Florida is nothing short of admirable. I consider
it an honor and privilege to have worked with Jeff in this industry,
and to call him a friend.
	
	 - David Toman
I MY BROKER...
“
“
Jeff is a fact based executive who worked tirelessly to achieve passage
of the sales tax bill on boat purchases in the Florida legislator. He
is passionate about working on behalf of the marine industry and
would enjoy being part of a committee again with Jeff. He has my
full support for the legislative affairs chair position.
	
	 -John Mann
INTERNET MARKETING
Denison captures thousands of boat buyers
through aggressive marketing tactics on
over 30 MLS services and websites.
It’s never been more important to
strategically advertise listings
on the internet. Implementing
a smart web strategy requires
experience and a proven game
plan. Simply placing a listing
on a few websites and waiting
for the phone to ring is not a
sufficient way to market a yacht
online.
YACHTWORLD ENHANCEMENTS
Sponsored Searches & Featured Listings
on Yachtworld.com. Get your
yacht sold fast with maximum
exposure. Denison invests in
Yachtworld Enhancements to get your
boat noticed by potential buyers.
5
Promoting listings
on international websites,
enhanced listings on the major
MLS services, building a content-rich
website, creating an aggressive Google
AdWords campaign, and executing a
consistent search engine optimization plan
are a few of the components of Denison’s proven
internet strategy.
6
CUSTOM LANDING PAGE
Denison’s custom landing pages have become popular with all the major search engines. Each
listing includes important details such as full specs, photographs, equipment lists and broker
contact information.
These landing pages have been designed to attract buyers searching for boats on Google,
Bing and Yahoo. Your boat’s custom landing page with Denison will get you SEO results.
Landing pages
created individually
for your boat.
Jeff Erdmann
VIRTUAL TOURS &
PROFESSIONAL PHOTOGRAPHY
Your yacht will receive maximum exposure to the world by a click of the button, taking marketing to
a limitless level. Professional photography and virtual tours enable viewers to have
a viewing experience as if they were personally walking through your vessel,
exploring each room and area at their own pace with the ability to zoom in and out for a closer look.
Denison’s in-house virtual tour and photography team can give international buyers a higher-level of
confidence that your boat is right for them.
7
Buyers can tour
your boat from
anywhere in the
world.
*Due to the high production costs of virtual tours and photography, some listings may not qualify.
EMAIL MARKETING
8
Jeff Erdmann Cell Phone: 954.494.4320
Office Phone: 954.763.3971-
JE@DenisonYachtSales.com
EMAILS SENT: 2,517,957
EMAIL CAMPAIGNS: 765
ACTIVE EMAIL LIST: 45,916
2014 E-Newsletter Statistics
Jeff Erdmann
Cell Phone: 954.494.4320
Office Phone: 954.763.3971
JE@DenisonYachtSales.com
9
BOAT SHOWS
Boat Shows offer an excellent opportunity to promote listings that are ready to sell quickly.
True international boat shows, such as Fort Lauderdale, draw thousands of serious buyers from
all over the world. Denison actively participates and displays inventory in dozens significant
boat shows. Since 2005, Denison Yacht Sales has exhibited at over 50 local,
national, and international boat shows.
FORT LAUDERDALE BOAT SHOW
MIAMI BOAT SHOW
PALM BEACH BOAT SHOW
TRAWLER FEST FLORIDA
BOSTON BOAT SHOW
TAMPA BOAT SHOW
MARINA DEL REY BOAT SHOW
ANNAPOLIS BOAT SHOW
CHICAGO BOAT SHOW
OXNARD BOAT SHOW
DUBAI BOAT SHOW
CANNES BOAT SHOW
WASHINGTON D.C. BOAT SHOW
MAINE BOAT SHOW
LONG BEACH BOAT SHOW
NEWPORT BEACH BOAT SHOW
MOSCOW BOAT SHOW
ST.PETERSBURG BOAT SHOW
STUART BOAT SHOW
NEWPORT, RI BOAT SHOW
SARASOTA BOAT SHOW
TRAWLER FEST SEATTLE
FYBA BOAT SHOW
LOS ANGELES BOAT SHOW
DIRECT MAIL
Denison regularly uses direct mail pieces to promote our inventory of listings. Each
quarter we send over 60,000 letters, postcards, and magazines to our targeted list
of clients and current boat owners in an effort to consistently stay in touch with our
customer base.
Each piece is professionally designed and written by our marketing team to ensure
our message stands out. When direct mail cards are designed right, they have the
potential to remain on coffee tables and desks for a long time. In fact, our brokers
have received inquiries from buyers months after a promotional piece was mailed.
An American Yachting Family Since 1948
FORT LAUDERDALE: Downtown Yachting Center | 401 S.W. 1st Avenue | Fort Lauderdale, FL | 33301 | P: 954.763.3971 | F: 954.763.3940
MARINA DEL REY: The BoatYard | 13555A Fiji Way | Marina del Rey, CA | 90292 | P: 310.821.5883 | F: 310.694.8035
www.De n i s o n Yac h t sa l e s.com
DN-112 DenisonLetterHead_1.indd 1
3/16/10 11:22:15 PM
Length
Make / Model
Year
Original Price
Listing Date
Sold Price
Sold Date
Location
Sales Cycle
82
Viking Enclosed
2012
$5,695,000
09/14
$5,375,000
11/14
North Palm Beach, FL
2 Months
82
Viking 82 Enclosed Bridge
2010
$4,995,000
04/14
$4,500,000
12/14
Fort Lauderdale, FL
8 Months
78
Princess V78
2011
$2,367,885
05/13
$2,125,025
10/14
France
17 Months
76
Viking Convertible
2013
$5,375,000
09/14
$5,375,000
12/14
Palm Beach, FL
3 Months
74
Viking Enclosed Flybridge
2007
$2,595,000
09/13
$2,350,000
12/14
North Palm Beach, FL
15 Months
74
Viking 74 Enclosed Bridge
2006
$2,095,000
03/11
$2,085,000
12/14
Jupiter, FL
45 Months
74
Viking
2005
$2,099,000
08/13
$1,850,000
10/14
Mattituck, NY
14 Months
72
Princess
2014
$3,499,000
09/14
$3,499,000
10/14
Miami, FL
1 Month
72
Princess 72
2014
$2,959,250
08/14
$2,959,250
10/14
Greece
2 Months
72
Princess Viking V72
2012
$2,889,000
09/13
$2,525,000
10/14
Montauk, NY
13 Months
70
Princess Viking V70
2009
$999,990
09/14
$925,000
12/14
Hollywood, FL
3 Months
70
Princess V70
2006
$966,950
04/14
$847,140
12/14
Portugal, Spain
8 Months
70
Princess V70
2005
$943,956
01/14
$847,140
10/14
Ligurian Sea, Italy
9 Months
70
Viking Princess 70 MY
2005
$1,575,000
08/14
$1,350,000
11/14
Annapolis, MD
3 Months
65
Princess V65
2005
$701,916
09/14
$605,100
12/14
Antibes, France
3 Months
65
Princess 65
2004
$714,018
10/12
$714,018
10/14
Athens, Greece
24 Months
65
Princess V65 Hard Top
2002
$544,590
06/04
$471,978
11/14
Antibes, France
125 Months
65
Viking Motor Yacht
1992
$449,000
08/14
$419,000
12/14
Orange Beach, AL
4 Months
65
Princess 65
1992
$332,939
09/14
$332,939
12/14
Sweden
3 Months
64
Viking 64 Convertible
2010
$2,399,000
07/14
$2,244,500
10/14
Anna Maria, FL
3 Months
64
Viking EB
2007
$1,699,000
01/14
$1,650,000
12/14
Anna Maria, FL
11 Months
64
Viking Convertible
2007
$1,849,000
09/14
$1,849,000
12/14
West Palm Beach, FL
3 Months
63
Viking Extended Aft Deck Walk Around
1990
$319,000
12/13
$275,000
11/14
Fort Lauderdale, FL
11 Months
62
Princess 62 Flybridge
2009
$1,077,078
03/14
$847,140
12/14
Spain
9 Months
61
Viking Convertible
2006
$1,329,000
06/14
$1,250,000
11/14
Palm Beach Gardens, FL
5 Months
61
Princess Viking Sport Cruiser
2003
$657,000
10/13
$640,000
12/14
Hampton, VA
14 Months
61
Viking 61 Enclosed Bridge
2003
$999,000
03/14
$950,000
10/14
Port Huron, MI
7 Months
58
Princess V58
2009
$849,950
07/14
$775,000
10/14
Sarasota, FL
3 Months
58
Princess 58 Flybridge
2007
$841,089
09/14
$726,120
10/14
Heusden, Netherlands
1 Month
58
Viking 58 Enclosed Flybridge
1999
$699,999
09/14
$460,000
12/14
Algonac, MI
3 Months
58
Viking Convertible
1998
$399,000
08/13
$375,000
11/14
Morehead City, NC
15 Months
57
Viking 57 Motor Yacht
1994
$364,500
07/14
$320,000
11/14
Hilton Head, SC
4 Months
56
Viking 56 Enclosed Bridge Convertible
2009
$1,499,000
05/12
$1,370,000
11/14
Lawrence, NY
30 Months
56
Viking Enclosed Bridge
2008
$1,399,000
07/14
$1,205,000
11/14
Anna Maria, FL
4 Months
56
Viking Sport Fisherman
2006
$1,275,000
09/13
$1,125,000
10/14
Fort Lauderdale, FL
13 Months
56
Viking 56 Convertible
2006
$1,099,000
01/14
$1,000,000
11/14
Staten Island, NY
10 Months
56
Viking
2004
$850,000
10/13
$760,000
11/14
Jupiter, FL
13 Months
56
Viking Convertible
2004
$899,000
10/13
$825,000
10/14
Vero Beach, FL
12 Months
55
Viking 55 Convertible
2003
$843,995
06/13
$800,000
11/14
Fajardo, Puerto Rico
17 Months
55
Viking Convertible
2002
$699,000
03/14
$610,000
12/14
Wrightsville Beach, NC
9 Months
55
Princess V55
2001
$181,530
08/11
$181,530
11/14
France
39 Months
55
Princess V55
1999
$241,435
02/14
$205,734
10/14
Mediterranean, Greece
8 Months
55
Viking Sportfish
1999
$675,000
10/13
$630,000
10/14
North Palm Beach, FL
12 Months
55
Viking Convertible
1998
$375,000
05/14
$345,000
12/14
North Palm Beach, FL
7 Months
55
Viking Motoryacht
1988
$219,000
01/14
$135,000
10/14
Panama City, FL
9 Months
54
Viking Sport Cruisers
2008
$929,000
10/11
$805,200
11/14
Coral Gables, FL
37 Months
52
Viking 52 Open Express
2008
$895,000
03/13
$750,000
12/14
Anna Maria, FL
21 Months
52
Viking Sport Yacht
2007
$929,000
09/14
$928,000
10/14
Lighthouse Point, FL
1 Month
52
Viking Convertible
2002
$569,000
04/12
$500,000
11/14
New Gretna, NJ
31 Months
52
Viking Convertible w/Mezzanine
2002
$669,000
08/13
$580,000
11/14
Maryland
15 Months
52
Viking Convertible
2002
$569,500
10/12
$535,000
12/14
Onset, MA
26 Months
50
Viking 50 Convertible
2009
$1,095,000
09/09
$1,000,000
12/14
Playa Herradura, Costa Rica
63 Months
50
Viking Convertible
2009
$1,195,000
03/14
$1,020,000
11/14
North Palm Beach, FL
8 Months
50
Viking Convertible
2009
$1,099,000
05/14
$950,000
12/14
Marco Island, FL
7 Months
50
Princess 50 Flybridge
2005
$377,844
04/12
$320,109
11/14
Sweden
31 Months
50
Princess 50 Flybridge
2004
$350,958
05/10
$344,907
10/14
Athens, Greece
53 Months
50
Princess 50
2004
$405,417
10/13
$338,856
11/14
Greece
13 Months
50
Viking 50 Open Sportfish
2003
$499,000
06/14
$445,000
12/14
Fort Pierce, FL
6 Months
50
Princess V50
2001
$235,989
01/14
$229,938
11/14
Spain
10 Months
50
Princess 50 Flybridge
2001
$216,626
07/14
$181,530
10/14
Tarragona, Spain
3 Months
50
Princess 50 Flybridge
2001
$216,626
09/14
$216,626
10/14
Spain
1 Month
48
Viking 48
2007
$679,000
06/14
$660,000
10/14
Cape May, NJ
4 Months
48
Viking 48 Convertible
2007
$699,900
09/14
$660,000
10/14
New Gretna, NJ
1 Month
48
Princess V48
2005
$389,372
06/14
$358,294
12/14
Ipswich, United Kingdom
6 Months
48
Princess V48
2005
$311,482
06/12
$266,306
10/14
Channel Islands, United Kingdom
28 Months
48
Viking Convertible
2003
$379,000
08/13
$335,000
10/14
Key Largo, FL
14 Months
48
Princess 480
1995
$302,550
03/14
$266,244
12/14
Portugal
9 Months
48
Viking Convertible
1987
$79,900
10/14
$40,000
10/14
Fort Lauderdale, FL
1 Month
47
Viking Convertible
1994
$299,000
03/14
$225,000
12/14
Orange Beach, AL
9 Months
46
Princess V46
2004
$228,728
08/14
$223,887
11/14
South of Spain, Spain
3 Months
46
Princess 46 Riviera
1991
$66,561
04/10
$60,510
10/14
Altea, Spain
54 Months
45
Princess V45
2007
$373,952
09/14
$350,958
10/14
Lappeenranta, Finland
1 Month
45
Viking 45 Open
2007
$344,907
11/12
$314,652
12/14
Toscana, Italy
25 Months
45
Viking Express
2007
$695,000
06/14
$640,000
10/14
North Palm Beach, FL
4 Months
45
Viking Convertible
2005
$575,000
07/14
$500,000
10/14
Barnegat Light, NJ
3 Months
45
Viking 45 Open
2004
$469,000
10/13
$415,000
10/14
Greenport, NY
12 Months
45
Princess 45 Flybridge
2002
$317,543
07/14
$256,600
10/14
Lysekil, Sweden
3 Months
45
Viking 45 Convertible
1992
$189,000
06/14
$150,000
12/14
Long Branch, NJ
6 Months
45
Princess 45
1990
$123,066
04/13
$115,277
12/14
United Kingdom
20 Months
44
Viking 44 Motor Yacht
1986
$119,900
12/11
$100,000
12/14
Hilton Head, SC
36 Months
44
Viking Motor Yacht
1986
$149,000
04/14
$145,000
11/14
Seabrook, TX
7 Months
43
Viking 43 Convertible
1994
$174,900
02/13
$130,000
12/14
Pensacola, FL
22 Months
43
Viking 43 Double Cabin
1981
$87,900
07/13
$60,171
11/14
Beach Haven, NJ
16 Months
43
Viking 43 Double Cabin
1980
$69,900
12/11
$65,000
10/14
Minneapolis, MN
34 Months
42
Viking Open
2014
$1,049,000
08/14
$1,000,000
12/14
Fort Lauderdale, FL
4 Months
42
Viking 42 Convertible
2012
$899,000
10/14
$850,000
12/14
Freeport, NY
2 Months
42
Princess V42
2001
$180,320
05/14
$121,020
10/14
Netherlands
5 Months
42
Princess V42
1999
$186,936
11/07
$155,780
10/14
South Coast, United Kingdom
83 Months
41
Princess 415
1989
$107,480
08/12
$74,774
10/14
Whitehaven, Cumbria, United Kingdom
26 Months
41
Viking 41 Convertible
1989
$69,000
11/13
$42,500
11/14
Morehead City, NC
12 Months
41
Viking Convertible
1986
$79,500
04/14
$74,000
10/14
Waretown, NJ
6 Months
40
Viking Sport Cruiser Flybridge
2000
$190,000
01/14
$170,000
12/14
Fort Lauderdale, FL
11 Months
40
Princess V40
1999
$171,280
08/14
$155,780
11/14
United Kingdom
3 Months
40
Viking Flybridge
1979
$76,000
06/14
$70,000
12/14
San Diego, CA
6 Months
38
Princess 38
2003
$233,592
07/14
$194,725
12/14
Southampton, Hampshire, United Kingdom
5 Months
38
Princess 38
2003
$233,592
09/14
$194,725
12/14
Hampshire, United Kingdom
3 Months
38
Princess 385
1986
$77,812
07/14
$74,774
10/14
Plymouth, Devon, United Kingdom
3 Months
35
Viking Convertible Sportfish
1987
$59,999
05/14
$50,000
11/14
Cape May, NJ
6 Months
35
Viking 35 Convertible
1982
$54,500
01/14
$45,000
11/14
Pt. Pleasant, NJ
10 Months
33
Princess 330
1991
$59,300
03/14
$42,357
11/14
Saint Raphael, France
8 Months
33
Princess 330
1988
$76,332
10/11
$67,764
10/14
Channel Islands, United Kingdom
36 Months
An American Yachting Family Since 1948
Harbour Towne Marina: 850 NE 3rd St. #205 | Dania Beach, FL 33004 | C: 954.494.4320
JEFF ERDMANN
Email: JE@DenisonYachtSales.com
Phone: 954.763.3971
Kindest Regards,
Jeff Erdmann
Licensed & Bonded Yacht Broker
Dear Company1First_Name1,
Below you’ll find your most recent Sold Boats Report, highlighting <Manufacturer>s sold in the
1st Quarter of 2014. You’ll notice 21 <Manufacturer>s were reported sold in the 1st Quarter as
follows:
Thank you for letting me keep you informed of the current market trends. I’ll do my best to
show you what <Vessel_Name> might be worth with a reliable, real world analysis. No fancy
figures. No hard sales pitches. Just the facts presented in a straightforward, easy-to-understand
format.
At Denison we believe in a strong integrated marketing approach and utilize multiple marketing
avenues in promoting our listings. We work tirelessly to get our clients results.
If you’re already working with a yacht broker, please disregard the solicitation and enjoy the
Market Report. If you don’t currently have a solid relationship with a professional broker, I’d
love to be yours!
Sold By Region
By Sales Cycle (Time Between Listing & Closing)
Southeast: 11 in 1Q 2014
13 Vikings Sold within 1 – 6 Months of Listing
Northeast: 4 in 1Q 2014
3 Vikings Sold within 7 - 12 Months of Listing
Gulf Coast: 2 in 1Q 2014
2 Vikings Sold within 1 – 2 Years of Listing
Midwest: 0 in 1Q 2014
1 Viking Sold within 2 – 3 Years of Listing
West Coast: 4 in 1Q 2014
2 Vikings Sold after 3 Years of Listing
International: 0 in 1Q 2014
Have your boat seen at one ofFlorida’s largest annual events that
spans three locations. The Miami Boat
Show features more than 3,000 boats
and 2,000 exhibitors from all overthe globe.
Miami’s sunny skies and an ocean
breeze will help get your yacht sold.
Call us for more information to get your boat seen at the show.
February 12-15
2015
MIAMIINTERNATIONALBOATSHOW
10
Contacting potential clients through the mail is one of the most
effective ways to promote listings.
Shortly thereafter, Kit’s son,
Bob, took over the brokerage
company, Denison Yacht Sales,
and has expanded it every year
since, to its present position, as
one of the world’s largest
International Brokerage
and Charter operations.
For the last half of the 20th
century, Broward Marine
constructed more luxury yachts
over 70-feet than any other
manufacturer in the world.
From 1983 to 1993, son, Kit
built Denison Motor Yachts,
noted for making the most
100-foot yachts over 30 knots.
In 1993, Broward took over
the Denison Marine shipyard
in Dania, Florida, and in 1998,
Frank sold Broward.
The Denison family has been
a mainstay in the yachting
industry for more than 60 years.
In 1948, Frank Denison
founded Broward Marine,
which within 10 years, became
the largest employer in Broward
County, Florida, and soon after
opened another shipyard in
Saugatuck, Michigan.
11
AN AMERICAN YACHTING FAMILY
H o w l e n P a g l i a c c i E v i l E y e B e a t r i c e G r i n d s t o n e B u l l m o o s e P e l i c a n N a h a n n i
F r i d a y s C a t c h T r i o s J u l i e t t H o r i z o n M o n k e y B u s i n e s s A c o p y S h a l i m a r F e l e c i d a d
C a r o l a n n B r o w n i e s I I S i n c e r i t y M o n a m o u r W a y w a r d W i n d B e r m b e e S t a r l i g h t E x p r e s s G e o r g e i e
P a r t s I I L a d y e n c o r e S h a z u L a s e r e n e G a l l a n t L a d y P a r t s I V B r o w n i e s I I I L a d y A l i c e J e r v e t
A r g e d i l l a C o n s u e l l o C h e r o s a C a r l a e l e n a M y W a y A g a i n L i g h t H o r s e S h o n a b o y
L a d y C o l o m b o S t a r L i g h t S a m a n t h a L y n I L o r r a i n e K a l l i s t a J a n e t M a g n i f i c o S e a w a r d I I I
C - V e n t u r e M o t i v a t i o n B r i t a n n i a M o n A m o u r D e s t i n y L a d y J a k e M o o n R i v e r
Since 1948
12
MOMENTUM
Denison has grown consistently over the
last decade. This momentum of growth,
even in challenging economic times,
marks Denison as a unique, dynamic, and
consistently performing yacht brokerage
firm.
Denison believes success is making our
clients happy. We work to accomplish
this by doing simple things: working hard,
doing what we promise, staying in touch,
and being honest. Our growth is a result
of our happy clientele referring their
friends, and coming back to buy their
next boat with us.
[Footage of Closings]
YEAR
741’
2004
1,536’
2005
1,580’
2006
2,319’
2007
2.134’
2008
2,509’
2009
6,537’
2010
8,747’
2011
10,798’
2012
16,323’
2013
Since 2004, Denison has
increased total footage of
boats closed 30-fold.
22,706’
2014
13
SOLD BOATS
135’Horizon 2009 131’Feadship 2002 130’Westport 2004
127’Feadship 1986 115’Denison 1988
112’Westport 2000 110’Cantieri di Pisa 2000
107’Reagan Motoryacht 106’Broward 2004 105’Sunseeker 2005
102’Azimut 1987 101’Northstar 2006
118’Denison 1985
105’Broward 1993
111’Broward
90’Broward 1988 87’Warren 2009
83’Ferretti 2006 80’Ferretti 2008
80’Azimut 2008 78’Horizon 2005
98’Broward 1984 98’Winston &Alkar
92’Ortuna Navi 1989 92’Burger Saling Yacht
82’Horizon 2005
14
SOLD BOATS
78’Horizon 2001
98’Broward 1988
86’Azimut2006
96’Cantiere delle Marche 2015
15
75’Lazzara 2007
74’Sunseeker 2000 72’Ferretti 2000 70’Maiora 1998
70’Hatteras 1995
70’Nordlund 1987 68’Sunseeker 2002 68’Azimut 2006
68’Azimut 2005 68’Azimut 2003
75’Lazzara 200976’Monte Carlo Yachts 2013
SOLD BOATS
70’Neptunus70’Monte Carlo Yachts 2014
66’Neptunus 2005
64’Cranch 2010
62’Azimut 200862’Neptunus 62’Nordhavn 2005
60’Sea Ray 2009
16
SOLD BOATS
59’Marquis 2005
60’Prestige 2011
58’Sea Ray 200059’Marquis 2004
64’Pershing 2009 63’Hatteras 2001
64’Fairline 200965’Pacific Mariner 200565’Monte Carlo Yachts 2013
61’Privilege 2012
52’Sunseeker 2010
58’Privilege 2002
57’Bertram 2004 55’Neptunus 2006
53’Swan
53’Selene 2009 52’DuFour 2010
50’MC52014
57’Mckinna 2005
56’Pershing 2006
53’Selene 2005
17
SOLD BOATS
58’Sea Ray 2006
53’ Sunseeker 2013
52’Viking 2008 51’Bertram 2008
NEWPORT BEACH
Pacific Coast Highway
2751 West Coast Hwy, #260
Newport Beach, CA 92663
Phone: 949.791.4220
NAPLES
Naples Boat Club
909 10th St South #103
Naples, FL 34102
Phone: 239.352.5552
ST. THOMAS
American Yacht Harbor
6100 Red Hook Quarters, A1-5
St. Thomas, USVI 00802
Phone: 561.613.8985
MEXICO
Edificio Marina
Locel 9 San Carlos
Sonora, Mexico 85506
Phone: +52 1322.294.2510
LOS ANGELES
The BoatYard
13555 Fiji Way
Marina del Rey, CA 90292
Phone: 310.821.5883
SAN DIEGO
Shelter Island Boat Yard
2330 Shelter Island Drive
San Diego, CA 92106
Phone: 619.319.0136
PUERTO RICO
Villa Marina Yacht Harbor
200 Ave Suite 9
Fajardo, Puerto Rico 00738
Phone: 787.725.5946
PALM BEACH
Soverel Harbour Marina
2401 PGA Blvd #164
Palm Beach, FL 33410
Phone: 561.253.2457
LONG ISLAND
Montauk Yacht Club
32 Star Island Road
Montauk, NY 11954
Phone: 631.963.4486
GREAT LAKES
Eldean Shipyard
2150 South Shore Drive
Holland, MI 49434
Phone: 616.723.8015
FORT LAUDERDALE
Harbour Towne Marina
850 N.E. 3rd Street #203
Dania Beach, FL 33004
Phone: 954.763.3971
CHARLESTON
The Harborage at Ashley Marina
33 Lockwood Dr. #1A
Charleston, SC 29401
Phone: 843.576.2355
18
FOURTEEN MARINA LOCATIONS
NAPLES, FL
FORT LAUDERDALE, FL
MONTAUK, NY
ST. PETERSBURG, FL
SAN CARLOS, MEXICO
MARINA DEL REY, CA
SEATTLE, WA
HOLLAND, MI
NEWPORT BEACH, CA
PALM BEACH, FL
FAJARDO, PUERTO RICO
ST. THOMAS, USVI
CHARLESTON,SC
SAN DIEGO, CA STUART, FL
ST. PETERSBURG
The Harborage Marina
1110 Third Street South
St. Petersburg, FL 33701
Phone: 727.527.2800
SEATTLE
Boatworld Marina
2130 Westlake Ave N #1
Seattle, WA 98109
Phone: 206.686.5400
HOLLAND, MICHIGAN MONTAUK, NEW YORK
STUART
Loggerhead Harborage Marina
415 NW Flagler Ave Suite 202
Stuart, FL 34994
Phone: 772.692.1001

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Jeff Erdmann Marketing Presentation

  • 1. JE@DenisonYachtSales.com C: 954.494.4320 O: 954.763.3971 JEFF ERDMANN MARKETING PROFILE An American Yachting Family Since 1948
  • 2. From Our Marketing Team About Jeff Internet Marketing Custom Landing Page Virtual Tours & Professional Photography Email Marketing Boat Shows Direct Mail Family History Momentum Sold Boats Global Reach 3 4 5 6 7 8 9 10 11 12 13 18 TABLE OF CONTENTS
  • 3. SEAN WILKES THOMAS CHAMBERS Marketing ManagerEmail/Video Marketing DREW OFFERDAHL Social Media JAMIE TELCIK Marketing Assistant FROM OUR MARKETING TEAM 3 In yacht sales, there is no such thing as a silver bullet. Rather, successfully selling boats is rooted in consistant and aggressive marketing, executed by good people. These people work for the Denison Marketing Team full-time, and are the talent behind the ideas and marketing strategies contained on the following pages. When you work with Denison, you not only receive the personal attention of your broker, you also receive the support of the good people that work hard behind the scenes. BOB DENISON President/CEO BRITTANY NICHOL Marketing/Events Manager DANIELLA DENISON Marketing Manager NATALIA CLARKE Super Yacht/Charter Marketing WHITNEY MATA Content Writer
  • 4. Raised with strong Midwest values, Jeff has been called “one of Florida’s leading marine industry advocates by Southern Boating Magazine and “one of the top yacht brokers in the USA.” Hooked on boating at 7, Jeff has a treasure trove of boating experience & memories, two memorable boating adventures were a 35-day 30,000 mile circumnavigation and West Marine’s “Pacific Cup” non – stop sailboat race from San Francisco to Hawaii. Jeff married his passion for boating with business in 1987 by becoming a Florida Yacht Broker. An accomplished yacht broker with over 25 years of experience brings a wealth of experience to the table. Jeff serves on the Florida Yacht Brokers Association (FYBA) board of directors as chair of the Public Affairs Committee, advocating for the marine industry. Accomplishments include: doubling the 90-day sales tax exemption to 180 days, Florida’s $18,000 sales use tax cap and protecting consumers by maintaining Florida’s Yacht & Ship Brokers Licensing. A consummate advocate for buyers & sellers, Jeff loves helping clients achieve “two of the happiest days of a boaters life” and would love assisting you achieve yours. 4 ABOUT JEFF OSHKOSH, WI BITTER END, VIRGIN GORDA BUTTERFLY SPELLMAN’S MARINA CHRISTOPHER CROSS SAILING MIAMI YACHT & BROKERAGE SHOW RUM WITH DIET COKE & LIME FORT LAUDERDALE, FL HOME TOWN FAVORITE HARBOR FIRST BOAT FIRST JOB FAVORITE BOAT MUSIC FAVORITE BOAT SHOW FAVORITE BOAT DRINK DENISON OFFICE JE@DenisonYachtSales.com LICENSED & BONDED YACHT BROKER C: 954.494.4320 O: 954.763.3971 Jeff is one of the top yacht brokers in the USA. His professionalism and integrity are a model for anyone to emulate. The time and unselfish effort that he devotes to promoting and protecting the recreational yachting industry in Florida is nothing short of admirable. I consider it an honor and privilege to have worked with Jeff in this industry, and to call him a friend. - David Toman I MY BROKER... “ “ Jeff is a fact based executive who worked tirelessly to achieve passage of the sales tax bill on boat purchases in the Florida legislator. He is passionate about working on behalf of the marine industry and would enjoy being part of a committee again with Jeff. He has my full support for the legislative affairs chair position. -John Mann
  • 5. INTERNET MARKETING Denison captures thousands of boat buyers through aggressive marketing tactics on over 30 MLS services and websites. It’s never been more important to strategically advertise listings on the internet. Implementing a smart web strategy requires experience and a proven game plan. Simply placing a listing on a few websites and waiting for the phone to ring is not a sufficient way to market a yacht online. YACHTWORLD ENHANCEMENTS Sponsored Searches & Featured Listings on Yachtworld.com. Get your yacht sold fast with maximum exposure. Denison invests in Yachtworld Enhancements to get your boat noticed by potential buyers. 5 Promoting listings on international websites, enhanced listings on the major MLS services, building a content-rich website, creating an aggressive Google AdWords campaign, and executing a consistent search engine optimization plan are a few of the components of Denison’s proven internet strategy.
  • 6. 6 CUSTOM LANDING PAGE Denison’s custom landing pages have become popular with all the major search engines. Each listing includes important details such as full specs, photographs, equipment lists and broker contact information. These landing pages have been designed to attract buyers searching for boats on Google, Bing and Yahoo. Your boat’s custom landing page with Denison will get you SEO results. Landing pages created individually for your boat. Jeff Erdmann
  • 7. VIRTUAL TOURS & PROFESSIONAL PHOTOGRAPHY Your yacht will receive maximum exposure to the world by a click of the button, taking marketing to a limitless level. Professional photography and virtual tours enable viewers to have a viewing experience as if they were personally walking through your vessel, exploring each room and area at their own pace with the ability to zoom in and out for a closer look. Denison’s in-house virtual tour and photography team can give international buyers a higher-level of confidence that your boat is right for them. 7 Buyers can tour your boat from anywhere in the world. *Due to the high production costs of virtual tours and photography, some listings may not qualify.
  • 8. EMAIL MARKETING 8 Jeff Erdmann Cell Phone: 954.494.4320 Office Phone: 954.763.3971- JE@DenisonYachtSales.com EMAILS SENT: 2,517,957 EMAIL CAMPAIGNS: 765 ACTIVE EMAIL LIST: 45,916 2014 E-Newsletter Statistics Jeff Erdmann Cell Phone: 954.494.4320 Office Phone: 954.763.3971 JE@DenisonYachtSales.com
  • 9. 9 BOAT SHOWS Boat Shows offer an excellent opportunity to promote listings that are ready to sell quickly. True international boat shows, such as Fort Lauderdale, draw thousands of serious buyers from all over the world. Denison actively participates and displays inventory in dozens significant boat shows. Since 2005, Denison Yacht Sales has exhibited at over 50 local, national, and international boat shows. FORT LAUDERDALE BOAT SHOW MIAMI BOAT SHOW PALM BEACH BOAT SHOW TRAWLER FEST FLORIDA BOSTON BOAT SHOW TAMPA BOAT SHOW MARINA DEL REY BOAT SHOW ANNAPOLIS BOAT SHOW CHICAGO BOAT SHOW OXNARD BOAT SHOW DUBAI BOAT SHOW CANNES BOAT SHOW WASHINGTON D.C. BOAT SHOW MAINE BOAT SHOW LONG BEACH BOAT SHOW NEWPORT BEACH BOAT SHOW MOSCOW BOAT SHOW ST.PETERSBURG BOAT SHOW STUART BOAT SHOW NEWPORT, RI BOAT SHOW SARASOTA BOAT SHOW TRAWLER FEST SEATTLE FYBA BOAT SHOW LOS ANGELES BOAT SHOW
  • 10. DIRECT MAIL Denison regularly uses direct mail pieces to promote our inventory of listings. Each quarter we send over 60,000 letters, postcards, and magazines to our targeted list of clients and current boat owners in an effort to consistently stay in touch with our customer base. Each piece is professionally designed and written by our marketing team to ensure our message stands out. When direct mail cards are designed right, they have the potential to remain on coffee tables and desks for a long time. In fact, our brokers have received inquiries from buyers months after a promotional piece was mailed. An American Yachting Family Since 1948 FORT LAUDERDALE: Downtown Yachting Center | 401 S.W. 1st Avenue | Fort Lauderdale, FL | 33301 | P: 954.763.3971 | F: 954.763.3940 MARINA DEL REY: The BoatYard | 13555A Fiji Way | Marina del Rey, CA | 90292 | P: 310.821.5883 | F: 310.694.8035 www.De n i s o n Yac h t sa l e s.com DN-112 DenisonLetterHead_1.indd 1 3/16/10 11:22:15 PM Length Make / Model Year Original Price Listing Date Sold Price Sold Date Location Sales Cycle 82 Viking Enclosed 2012 $5,695,000 09/14 $5,375,000 11/14 North Palm Beach, FL 2 Months 82 Viking 82 Enclosed Bridge 2010 $4,995,000 04/14 $4,500,000 12/14 Fort Lauderdale, FL 8 Months 78 Princess V78 2011 $2,367,885 05/13 $2,125,025 10/14 France 17 Months 76 Viking Convertible 2013 $5,375,000 09/14 $5,375,000 12/14 Palm Beach, FL 3 Months 74 Viking Enclosed Flybridge 2007 $2,595,000 09/13 $2,350,000 12/14 North Palm Beach, FL 15 Months 74 Viking 74 Enclosed Bridge 2006 $2,095,000 03/11 $2,085,000 12/14 Jupiter, FL 45 Months 74 Viking 2005 $2,099,000 08/13 $1,850,000 10/14 Mattituck, NY 14 Months 72 Princess 2014 $3,499,000 09/14 $3,499,000 10/14 Miami, FL 1 Month 72 Princess 72 2014 $2,959,250 08/14 $2,959,250 10/14 Greece 2 Months 72 Princess Viking V72 2012 $2,889,000 09/13 $2,525,000 10/14 Montauk, NY 13 Months 70 Princess Viking V70 2009 $999,990 09/14 $925,000 12/14 Hollywood, FL 3 Months 70 Princess V70 2006 $966,950 04/14 $847,140 12/14 Portugal, Spain 8 Months 70 Princess V70 2005 $943,956 01/14 $847,140 10/14 Ligurian Sea, Italy 9 Months 70 Viking Princess 70 MY 2005 $1,575,000 08/14 $1,350,000 11/14 Annapolis, MD 3 Months 65 Princess V65 2005 $701,916 09/14 $605,100 12/14 Antibes, France 3 Months 65 Princess 65 2004 $714,018 10/12 $714,018 10/14 Athens, Greece 24 Months 65 Princess V65 Hard Top 2002 $544,590 06/04 $471,978 11/14 Antibes, France 125 Months 65 Viking Motor Yacht 1992 $449,000 08/14 $419,000 12/14 Orange Beach, AL 4 Months 65 Princess 65 1992 $332,939 09/14 $332,939 12/14 Sweden 3 Months 64 Viking 64 Convertible 2010 $2,399,000 07/14 $2,244,500 10/14 Anna Maria, FL 3 Months 64 Viking EB 2007 $1,699,000 01/14 $1,650,000 12/14 Anna Maria, FL 11 Months 64 Viking Convertible 2007 $1,849,000 09/14 $1,849,000 12/14 West Palm Beach, FL 3 Months 63 Viking Extended Aft Deck Walk Around 1990 $319,000 12/13 $275,000 11/14 Fort Lauderdale, FL 11 Months 62 Princess 62 Flybridge 2009 $1,077,078 03/14 $847,140 12/14 Spain 9 Months 61 Viking Convertible 2006 $1,329,000 06/14 $1,250,000 11/14 Palm Beach Gardens, FL 5 Months 61 Princess Viking Sport Cruiser 2003 $657,000 10/13 $640,000 12/14 Hampton, VA 14 Months 61 Viking 61 Enclosed Bridge 2003 $999,000 03/14 $950,000 10/14 Port Huron, MI 7 Months 58 Princess V58 2009 $849,950 07/14 $775,000 10/14 Sarasota, FL 3 Months 58 Princess 58 Flybridge 2007 $841,089 09/14 $726,120 10/14 Heusden, Netherlands 1 Month 58 Viking 58 Enclosed Flybridge 1999 $699,999 09/14 $460,000 12/14 Algonac, MI 3 Months 58 Viking Convertible 1998 $399,000 08/13 $375,000 11/14 Morehead City, NC 15 Months 57 Viking 57 Motor Yacht 1994 $364,500 07/14 $320,000 11/14 Hilton Head, SC 4 Months 56 Viking 56 Enclosed Bridge Convertible 2009 $1,499,000 05/12 $1,370,000 11/14 Lawrence, NY 30 Months 56 Viking Enclosed Bridge 2008 $1,399,000 07/14 $1,205,000 11/14 Anna Maria, FL 4 Months 56 Viking Sport Fisherman 2006 $1,275,000 09/13 $1,125,000 10/14 Fort Lauderdale, FL 13 Months 56 Viking 56 Convertible 2006 $1,099,000 01/14 $1,000,000 11/14 Staten Island, NY 10 Months 56 Viking 2004 $850,000 10/13 $760,000 11/14 Jupiter, FL 13 Months 56 Viking Convertible 2004 $899,000 10/13 $825,000 10/14 Vero Beach, FL 12 Months 55 Viking 55 Convertible 2003 $843,995 06/13 $800,000 11/14 Fajardo, Puerto Rico 17 Months 55 Viking Convertible 2002 $699,000 03/14 $610,000 12/14 Wrightsville Beach, NC 9 Months 55 Princess V55 2001 $181,530 08/11 $181,530 11/14 France 39 Months 55 Princess V55 1999 $241,435 02/14 $205,734 10/14 Mediterranean, Greece 8 Months 55 Viking Sportfish 1999 $675,000 10/13 $630,000 10/14 North Palm Beach, FL 12 Months 55 Viking Convertible 1998 $375,000 05/14 $345,000 12/14 North Palm Beach, FL 7 Months 55 Viking Motoryacht 1988 $219,000 01/14 $135,000 10/14 Panama City, FL 9 Months 54 Viking Sport Cruisers 2008 $929,000 10/11 $805,200 11/14 Coral Gables, FL 37 Months 52 Viking 52 Open Express 2008 $895,000 03/13 $750,000 12/14 Anna Maria, FL 21 Months 52 Viking Sport Yacht 2007 $929,000 09/14 $928,000 10/14 Lighthouse Point, FL 1 Month 52 Viking Convertible 2002 $569,000 04/12 $500,000 11/14 New Gretna, NJ 31 Months 52 Viking Convertible w/Mezzanine 2002 $669,000 08/13 $580,000 11/14 Maryland 15 Months 52 Viking Convertible 2002 $569,500 10/12 $535,000 12/14 Onset, MA 26 Months 50 Viking 50 Convertible 2009 $1,095,000 09/09 $1,000,000 12/14 Playa Herradura, Costa Rica 63 Months 50 Viking Convertible 2009 $1,195,000 03/14 $1,020,000 11/14 North Palm Beach, FL 8 Months 50 Viking Convertible 2009 $1,099,000 05/14 $950,000 12/14 Marco Island, FL 7 Months 50 Princess 50 Flybridge 2005 $377,844 04/12 $320,109 11/14 Sweden 31 Months 50 Princess 50 Flybridge 2004 $350,958 05/10 $344,907 10/14 Athens, Greece 53 Months 50 Princess 50 2004 $405,417 10/13 $338,856 11/14 Greece 13 Months 50 Viking 50 Open Sportfish 2003 $499,000 06/14 $445,000 12/14 Fort Pierce, FL 6 Months 50 Princess V50 2001 $235,989 01/14 $229,938 11/14 Spain 10 Months 50 Princess 50 Flybridge 2001 $216,626 07/14 $181,530 10/14 Tarragona, Spain 3 Months 50 Princess 50 Flybridge 2001 $216,626 09/14 $216,626 10/14 Spain 1 Month 48 Viking 48 2007 $679,000 06/14 $660,000 10/14 Cape May, NJ 4 Months 48 Viking 48 Convertible 2007 $699,900 09/14 $660,000 10/14 New Gretna, NJ 1 Month 48 Princess V48 2005 $389,372 06/14 $358,294 12/14 Ipswich, United Kingdom 6 Months 48 Princess V48 2005 $311,482 06/12 $266,306 10/14 Channel Islands, United Kingdom 28 Months 48 Viking Convertible 2003 $379,000 08/13 $335,000 10/14 Key Largo, FL 14 Months 48 Princess 480 1995 $302,550 03/14 $266,244 12/14 Portugal 9 Months 48 Viking Convertible 1987 $79,900 10/14 $40,000 10/14 Fort Lauderdale, FL 1 Month 47 Viking Convertible 1994 $299,000 03/14 $225,000 12/14 Orange Beach, AL 9 Months 46 Princess V46 2004 $228,728 08/14 $223,887 11/14 South of Spain, Spain 3 Months 46 Princess 46 Riviera 1991 $66,561 04/10 $60,510 10/14 Altea, Spain 54 Months 45 Princess V45 2007 $373,952 09/14 $350,958 10/14 Lappeenranta, Finland 1 Month 45 Viking 45 Open 2007 $344,907 11/12 $314,652 12/14 Toscana, Italy 25 Months 45 Viking Express 2007 $695,000 06/14 $640,000 10/14 North Palm Beach, FL 4 Months 45 Viking Convertible 2005 $575,000 07/14 $500,000 10/14 Barnegat Light, NJ 3 Months 45 Viking 45 Open 2004 $469,000 10/13 $415,000 10/14 Greenport, NY 12 Months 45 Princess 45 Flybridge 2002 $317,543 07/14 $256,600 10/14 Lysekil, Sweden 3 Months 45 Viking 45 Convertible 1992 $189,000 06/14 $150,000 12/14 Long Branch, NJ 6 Months 45 Princess 45 1990 $123,066 04/13 $115,277 12/14 United Kingdom 20 Months 44 Viking 44 Motor Yacht 1986 $119,900 12/11 $100,000 12/14 Hilton Head, SC 36 Months 44 Viking Motor Yacht 1986 $149,000 04/14 $145,000 11/14 Seabrook, TX 7 Months 43 Viking 43 Convertible 1994 $174,900 02/13 $130,000 12/14 Pensacola, FL 22 Months 43 Viking 43 Double Cabin 1981 $87,900 07/13 $60,171 11/14 Beach Haven, NJ 16 Months 43 Viking 43 Double Cabin 1980 $69,900 12/11 $65,000 10/14 Minneapolis, MN 34 Months 42 Viking Open 2014 $1,049,000 08/14 $1,000,000 12/14 Fort Lauderdale, FL 4 Months 42 Viking 42 Convertible 2012 $899,000 10/14 $850,000 12/14 Freeport, NY 2 Months 42 Princess V42 2001 $180,320 05/14 $121,020 10/14 Netherlands 5 Months 42 Princess V42 1999 $186,936 11/07 $155,780 10/14 South Coast, United Kingdom 83 Months 41 Princess 415 1989 $107,480 08/12 $74,774 10/14 Whitehaven, Cumbria, United Kingdom 26 Months 41 Viking 41 Convertible 1989 $69,000 11/13 $42,500 11/14 Morehead City, NC 12 Months 41 Viking Convertible 1986 $79,500 04/14 $74,000 10/14 Waretown, NJ 6 Months 40 Viking Sport Cruiser Flybridge 2000 $190,000 01/14 $170,000 12/14 Fort Lauderdale, FL 11 Months 40 Princess V40 1999 $171,280 08/14 $155,780 11/14 United Kingdom 3 Months 40 Viking Flybridge 1979 $76,000 06/14 $70,000 12/14 San Diego, CA 6 Months 38 Princess 38 2003 $233,592 07/14 $194,725 12/14 Southampton, Hampshire, United Kingdom 5 Months 38 Princess 38 2003 $233,592 09/14 $194,725 12/14 Hampshire, United Kingdom 3 Months 38 Princess 385 1986 $77,812 07/14 $74,774 10/14 Plymouth, Devon, United Kingdom 3 Months 35 Viking Convertible Sportfish 1987 $59,999 05/14 $50,000 11/14 Cape May, NJ 6 Months 35 Viking 35 Convertible 1982 $54,500 01/14 $45,000 11/14 Pt. Pleasant, NJ 10 Months 33 Princess 330 1991 $59,300 03/14 $42,357 11/14 Saint Raphael, France 8 Months 33 Princess 330 1988 $76,332 10/11 $67,764 10/14 Channel Islands, United Kingdom 36 Months An American Yachting Family Since 1948 Harbour Towne Marina: 850 NE 3rd St. #205 | Dania Beach, FL 33004 | C: 954.494.4320 JEFF ERDMANN Email: JE@DenisonYachtSales.com Phone: 954.763.3971 Kindest Regards, Jeff Erdmann Licensed & Bonded Yacht Broker Dear Company1First_Name1, Below you’ll find your most recent Sold Boats Report, highlighting <Manufacturer>s sold in the 1st Quarter of 2014. You’ll notice 21 <Manufacturer>s were reported sold in the 1st Quarter as follows: Thank you for letting me keep you informed of the current market trends. I’ll do my best to show you what <Vessel_Name> might be worth with a reliable, real world analysis. No fancy figures. No hard sales pitches. Just the facts presented in a straightforward, easy-to-understand format. At Denison we believe in a strong integrated marketing approach and utilize multiple marketing avenues in promoting our listings. We work tirelessly to get our clients results. If you’re already working with a yacht broker, please disregard the solicitation and enjoy the Market Report. If you don’t currently have a solid relationship with a professional broker, I’d love to be yours! Sold By Region By Sales Cycle (Time Between Listing & Closing) Southeast: 11 in 1Q 2014 13 Vikings Sold within 1 – 6 Months of Listing Northeast: 4 in 1Q 2014 3 Vikings Sold within 7 - 12 Months of Listing Gulf Coast: 2 in 1Q 2014 2 Vikings Sold within 1 – 2 Years of Listing Midwest: 0 in 1Q 2014 1 Viking Sold within 2 – 3 Years of Listing West Coast: 4 in 1Q 2014 2 Vikings Sold after 3 Years of Listing International: 0 in 1Q 2014 Have your boat seen at one ofFlorida’s largest annual events that spans three locations. The Miami Boat Show features more than 3,000 boats and 2,000 exhibitors from all overthe globe. Miami’s sunny skies and an ocean breeze will help get your yacht sold. Call us for more information to get your boat seen at the show. February 12-15 2015 MIAMIINTERNATIONALBOATSHOW 10 Contacting potential clients through the mail is one of the most effective ways to promote listings.
  • 11. Shortly thereafter, Kit’s son, Bob, took over the brokerage company, Denison Yacht Sales, and has expanded it every year since, to its present position, as one of the world’s largest International Brokerage and Charter operations. For the last half of the 20th century, Broward Marine constructed more luxury yachts over 70-feet than any other manufacturer in the world. From 1983 to 1993, son, Kit built Denison Motor Yachts, noted for making the most 100-foot yachts over 30 knots. In 1993, Broward took over the Denison Marine shipyard in Dania, Florida, and in 1998, Frank sold Broward. The Denison family has been a mainstay in the yachting industry for more than 60 years. In 1948, Frank Denison founded Broward Marine, which within 10 years, became the largest employer in Broward County, Florida, and soon after opened another shipyard in Saugatuck, Michigan. 11 AN AMERICAN YACHTING FAMILY H o w l e n P a g l i a c c i E v i l E y e B e a t r i c e G r i n d s t o n e B u l l m o o s e P e l i c a n N a h a n n i F r i d a y s C a t c h T r i o s J u l i e t t H o r i z o n M o n k e y B u s i n e s s A c o p y S h a l i m a r F e l e c i d a d C a r o l a n n B r o w n i e s I I S i n c e r i t y M o n a m o u r W a y w a r d W i n d B e r m b e e S t a r l i g h t E x p r e s s G e o r g e i e P a r t s I I L a d y e n c o r e S h a z u L a s e r e n e G a l l a n t L a d y P a r t s I V B r o w n i e s I I I L a d y A l i c e J e r v e t A r g e d i l l a C o n s u e l l o C h e r o s a C a r l a e l e n a M y W a y A g a i n L i g h t H o r s e S h o n a b o y L a d y C o l o m b o S t a r L i g h t S a m a n t h a L y n I L o r r a i n e K a l l i s t a J a n e t M a g n i f i c o S e a w a r d I I I C - V e n t u r e M o t i v a t i o n B r i t a n n i a M o n A m o u r D e s t i n y L a d y J a k e M o o n R i v e r Since 1948
  • 12. 12 MOMENTUM Denison has grown consistently over the last decade. This momentum of growth, even in challenging economic times, marks Denison as a unique, dynamic, and consistently performing yacht brokerage firm. Denison believes success is making our clients happy. We work to accomplish this by doing simple things: working hard, doing what we promise, staying in touch, and being honest. Our growth is a result of our happy clientele referring their friends, and coming back to buy their next boat with us. [Footage of Closings] YEAR 741’ 2004 1,536’ 2005 1,580’ 2006 2,319’ 2007 2.134’ 2008 2,509’ 2009 6,537’ 2010 8,747’ 2011 10,798’ 2012 16,323’ 2013 Since 2004, Denison has increased total footage of boats closed 30-fold. 22,706’ 2014
  • 13. 13 SOLD BOATS 135’Horizon 2009 131’Feadship 2002 130’Westport 2004 127’Feadship 1986 115’Denison 1988 112’Westport 2000 110’Cantieri di Pisa 2000 107’Reagan Motoryacht 106’Broward 2004 105’Sunseeker 2005 102’Azimut 1987 101’Northstar 2006 118’Denison 1985 105’Broward 1993 111’Broward
  • 14. 90’Broward 1988 87’Warren 2009 83’Ferretti 2006 80’Ferretti 2008 80’Azimut 2008 78’Horizon 2005 98’Broward 1984 98’Winston &Alkar 92’Ortuna Navi 1989 92’Burger Saling Yacht 82’Horizon 2005 14 SOLD BOATS 78’Horizon 2001 98’Broward 1988 86’Azimut2006 96’Cantiere delle Marche 2015
  • 15. 15 75’Lazzara 2007 74’Sunseeker 2000 72’Ferretti 2000 70’Maiora 1998 70’Hatteras 1995 70’Nordlund 1987 68’Sunseeker 2002 68’Azimut 2006 68’Azimut 2005 68’Azimut 2003 75’Lazzara 200976’Monte Carlo Yachts 2013 SOLD BOATS 70’Neptunus70’Monte Carlo Yachts 2014 66’Neptunus 2005
  • 16. 64’Cranch 2010 62’Azimut 200862’Neptunus 62’Nordhavn 2005 60’Sea Ray 2009 16 SOLD BOATS 59’Marquis 2005 60’Prestige 2011 58’Sea Ray 200059’Marquis 2004 64’Pershing 2009 63’Hatteras 2001 64’Fairline 200965’Pacific Mariner 200565’Monte Carlo Yachts 2013 61’Privilege 2012
  • 17. 52’Sunseeker 2010 58’Privilege 2002 57’Bertram 2004 55’Neptunus 2006 53’Swan 53’Selene 2009 52’DuFour 2010 50’MC52014 57’Mckinna 2005 56’Pershing 2006 53’Selene 2005 17 SOLD BOATS 58’Sea Ray 2006 53’ Sunseeker 2013 52’Viking 2008 51’Bertram 2008
  • 18. NEWPORT BEACH Pacific Coast Highway 2751 West Coast Hwy, #260 Newport Beach, CA 92663 Phone: 949.791.4220 NAPLES Naples Boat Club 909 10th St South #103 Naples, FL 34102 Phone: 239.352.5552 ST. THOMAS American Yacht Harbor 6100 Red Hook Quarters, A1-5 St. Thomas, USVI 00802 Phone: 561.613.8985 MEXICO Edificio Marina Locel 9 San Carlos Sonora, Mexico 85506 Phone: +52 1322.294.2510 LOS ANGELES The BoatYard 13555 Fiji Way Marina del Rey, CA 90292 Phone: 310.821.5883 SAN DIEGO Shelter Island Boat Yard 2330 Shelter Island Drive San Diego, CA 92106 Phone: 619.319.0136 PUERTO RICO Villa Marina Yacht Harbor 200 Ave Suite 9 Fajardo, Puerto Rico 00738 Phone: 787.725.5946 PALM BEACH Soverel Harbour Marina 2401 PGA Blvd #164 Palm Beach, FL 33410 Phone: 561.253.2457 LONG ISLAND Montauk Yacht Club 32 Star Island Road Montauk, NY 11954 Phone: 631.963.4486 GREAT LAKES Eldean Shipyard 2150 South Shore Drive Holland, MI 49434 Phone: 616.723.8015 FORT LAUDERDALE Harbour Towne Marina 850 N.E. 3rd Street #203 Dania Beach, FL 33004 Phone: 954.763.3971 CHARLESTON The Harborage at Ashley Marina 33 Lockwood Dr. #1A Charleston, SC 29401 Phone: 843.576.2355 18 FOURTEEN MARINA LOCATIONS NAPLES, FL FORT LAUDERDALE, FL MONTAUK, NY ST. PETERSBURG, FL SAN CARLOS, MEXICO MARINA DEL REY, CA SEATTLE, WA HOLLAND, MI NEWPORT BEACH, CA PALM BEACH, FL FAJARDO, PUERTO RICO ST. THOMAS, USVI CHARLESTON,SC SAN DIEGO, CA STUART, FL ST. PETERSBURG The Harborage Marina 1110 Third Street South St. Petersburg, FL 33701 Phone: 727.527.2800 SEATTLE Boatworld Marina 2130 Westlake Ave N #1 Seattle, WA 98109 Phone: 206.686.5400 HOLLAND, MICHIGAN MONTAUK, NEW YORK STUART Loggerhead Harborage Marina 415 NW Flagler Ave Suite 202 Stuart, FL 34994 Phone: 772.692.1001