1. Sent: Wednesday, February 18, 2015 10:59 AM
To: Amit Shah (amit@celsiusnyc.com); Gropper, Jeff
Cc: Gina Grillo; Sydney Diana; Elicia Greenberg; Kristin Earley; Tiffany Edwards
Subject: AD Club Thank You
Dear Jeff, Amit + Team,
We want to thank you for partnering with us and being able to provide our two
industries the opportunity to connect.
We have received many thank you notes from attendees saying how much fun they
had, good food, and overall it was a great vibe.
Jeff, as I mentioned we want to send a note to all attendees and provide them with
your contact information. Please let me know what information I can share with
them. We will send this note today. In addition, we will be doing an event recap
that will be featured in our March newsletter + pictures.
Again, thank you and look forward to connecting for a potential Brooklyn event in
the summer.
In the meantime, stay warm,
Cathryn, Sydney + AD Club Team
Cathryn Weber-Gonyo
Membership & Professional Development Director
The ADVERTISING Club
989 Avenue of Americas, 7th floor
New York, NY 10018
Direct: 212.533.1530
Main: 212.533.8080
cathryn@theadvertisingclub.org
www.theadvertisingclub.org

2. Sent: Thursday, February 19, 2015 12:12 PM
To: Ad Club Members
From: Sydney Diana [mailto:sydney@theadvertisingclub.org]
Sent: Thursday, February 19, 2015 12:12 PM
Subject: Thank You!
Thank you all for joining us this week at Celsius at Bryant Park for The AD Club’s Ice
Skating Social! We are thrilled that you braved the artic temperatures and hope you
enjoyed the opportunity to connect with new & old members alike.
We would like to extend a big thank you to our event host, Jeff Gropper at Upsilon
Ventures, LLC, a project development, marketing, hospitality and production firm
specializing in creating one-of-a-kind destinations through public-private
partnerships, and the utilization of public spaces and real estate for innovative and
iconic destinations, temporary retail, events, hospitality and other revenue generating
opportunities.
Upsilon Ventures’ portfolio includes Bank of America Winter Village at Bryant Park,
Celsius at Bryant Park, The Holiday Shops at Bryant Park, Lakeside at Prospect Park, a
$74 million, 26-acre multi-faceted premier community destination in Brooklyn that
will also host a joint venture with The Recording Academy® to develop, produce,

3. operate, market, and drive sponsorships for a soon-to-be launched first ever
experiential event in Prospect Park, Brooklyn called GRAMMY Park™ (Sept. 24-
Oct 2, 2015 ). Other leading properties include McCarren Park located in
Williamsburg, Brooklyn, Seaport District NYC, Westfield World Trade Center along
with numerous other projects and programs with a diverse slate of Fortune 500
brands and companies. For more information, please contact Jeff Gropper at
jgropper@upsilonventures.com.
Also, if you are not yet member, join us today to take full advantage of all the Club
has to offer! We look forward to seeing you at future programs.
Cathryn Weber-Gonyo
Membership & Professional Development Director
The ADVERTISING Club
989 Avenue of Americas, 7th floor
New York, NY 10018
Direct: 212.533.1530
Main: 212.533.8080
cathryn@theadvertisingclub.org
www.theadvertisingclub.org