Presentation from the September 28, 2010 Writer's Guild of America East Web Series Summer Camp by Jeff Koenig, Digital Media Producer at CJP Digital Media. The presentation discusses the importance of building an audience for a web series show before the first episode is released, and highlights examples of what existing series have done to market their shows to an internet audience. Slide Descriptions: Slide 1: Title Slide 2: About the presenter Slide 3: Audience growth takes time. By having an audience in place before you release your show, you increase your overall audience for each episode's release. Slide 4: Your marketing should begin before during development and continue throughout your production cycle. Slide 5: Identify and research your target audience. Slide 6: Push marketing involves going to where your audience is to capture their attention. Slide 7: Easy to Assemble ran a contest on fan blogs that garnered 3M views in three months, with the blog communities doing all the marketing work. Slide 8: Pull marketing brings audiences to you, but only if you give them good incentive. Slide 9: SciFinal.com and DigitalChickTV.com aggregate shows in a single genre, providing a platform for their own shows alongside similar content. Slide 10: The Mercury Men provides numerous materials to engage its audience prior to the show's release, including digital trading cards, blueprints, a (fake) Atari game, and collector glasses. Slide 11: Event marketing is designed around tactics to build "buzz" and exposure for your show. Slide 12: The creators of We Lost Our Gold gained headlines by burying $10,000 in real money somewhere in New York. Slide 13: Zimm the Series uses multiple tactics, including letting the audience vote on the sex of the lead character, giving away prizes to milestone Twitter followers, and turning casting announcements into events. Slide 14: The Guild is an excellent study in event marketing, with two music videos that have topped the iTunes charts and multiple convention appearances. Slide 15: conclusion. Copyright Jeff Koenig, 2010. All rights reserved. Visuals and shows mentioned Copyright their respective authors and license holders.

1. Preparing for Launch: Pre-Building an Audience for Your Show WGAE Web Series Summer Camp August 28 th , 2010 Presenter: Jeff Koenig, CJP Digital Media

10. The Mercury Men www.MercurySeries.com

13. Zimm the Series www.ZimmtheSeries.com

14. The Guild www.WatchtheGuild.com