Presentation I delivered at the Digital Summit in Atlanta. I talked about the importance of video as a key tactic for marketers. I showed examples of what we do at PGi.
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#DSUM14 @JeffPerkins8
80% of your online visitors will watch a
video, while only 20% will actually read
content in its entirety.
People are 64% more likely to buy a
product after watching a video.
http://www.digitalsherpa.com/blog/25-amazing-video-marketing-statistics/
17. VIDEO AIN’T EASY • Timing
• Budget
• Approval process
• Quickly outdated
• What kinds of videos?
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#DSUM14 @JeffPerkins8
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#DSUM14 @JeffPerkins8
Find the right production team
Bring in your production team on a regular basis
Get footage “in the can” for later use
Get timely feedback to your production company