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 Developing Apps for iPhone, iPad,and Windows Mobile 7,[object Object],Presented by,[object Object],Brian Hitney / Dev @ Microsoft / bhitney@microsoft.com,[object Object],Twitter: @bhitney, Blog: http://www.structuretoobig.com,[object Object],Jeff SanGeorge, Connect Marketing & Design,[object Object],www.connectmarketingdesign.com  | http://jeffsangeorge.posterous.com,[object Object], Twitter.com/jeffSanGeorge | jeffsangeorge@gmail.com,[object Object]
What Makes an App Cool?,[object Object],What makes it successful, profitable?,[object Object]
1 on 4 adults in the U.S. use apps,[object Object]
Games are,[object Object],the Most,[object Object],Popular Apps,[object Object]
What Makes an App Cool?,[object Object],[object Object]
 “Feel” and user experience
 Ease of Use
 Allows you to enjoy my favorite activities anywhere you may be
 Usefulness. That is, it must solve some issue, problem or opportunity• Hidden Gems, that "bring a smile.
ie: MBTA (mass transit in Boston Mass transit area,[object Object]
Examples of Successful Apps,[object Object],Angry Birds- top iOS app right now!,[object Object]
Examples of Successful Apps,[object Object],Red Laser – “ Accurate iPhone Barcode Scanner app”,[object Object],Checks all nearby stores for price of the same item,[object Object]
Examples of Successful Apps,[object Object],Star Walk – “interactive astronomy guide”,[object Object],Used Augmented reality,[object Object]
Examples of Successful Apps,[object Object],Shazam“the amazing music discovery engine.”,[object Object],Finds artist and title of songs, as well as lyrics, an the option to listen or buy,[object Object]
Examples of Successful Apps,[object Object],Bump – “Exchange Contact info”,[object Object]
Examples of Successful Apps,[object Object],Sleep Cycle- Monitor your sleep patterns,[object Object]
Functions of a Smart Phone,[object Object]
where we came from,[object Object]
Front facing VGA camera for video conferencing,[object Object],5MP Camera capable of HD video recording,[object Object],Internal Features,[object Object],GPS,[object Object],Accelerometer,[object Object],Three axis gyro,[object Object],Compass,[object Object],Wireless,[object Object],G3/HSDPA,[object Object],GSM/Edge,[object Object],Wi-Fi,[object Object],Bluetooth,[object Object]
Smart Phone Functions:,[object Object],Sound (Speakers),[object Object],Microphone (recording),[object Object],Geo-location (GPS),[object Object],Touch Screen interface,[object Object],Compass,[object Object],Vibration (games),[object Object],2 Cameras (scanning, photos, video, Augmented reality),[object Object],Data Transfer (via bluetooth and 3G network),[object Object],Accelerometer,[object Object],API and RSS feeds from 3rd party services- make mashups,[object Object]
App Development Paths,[object Object]
Native Development,[object Object],iPhone: objective-C, Cocoa touch, Xcode,[object Object],iOS Standard Development Kit (SDK),[object Object],Apple recently opened the SDK to many more development paths,[object Object],Android: Java with Eclipse ,[object Object],WP7: Silverlight/XNA with Visual Studio,[object Object]
Advantages of Native Apps,[object Object],Better Performance,[object Object],Works in Offline Mode,[object Object],Findability (app store),[object Object],Monetization,[object Object],Take full advantage of Device Capabilities,[object Object]
Mobile Web Apps,[object Object],(Web applications hosted on a server,,[object Object],but built specifically for mobile devices.),[object Object],Html, PHP, CSS, Javascript (JQ Touch, Sencha),[object Object],(Example: iPad Wine App),[object Object]
Mobile Web Apps,[object Object],(Web applications hosted on a server,,[object Object],but built specifically for mobile devices.),[object Object],Html, PHP, CSS, Javascript (JQ Touch, Sencha),[object Object],(Example: iPad Wine App),[object Object]
iPad Wine App,[object Object],Built on a CMS so the Wine Stewart can change inventory, prices.,[object Object],Delivered over local server, runs in Safari in kiosk mode.,[object Object]
Advantages of Web-based Apps,[object Object],[object Object]
More open development route
High Projected growth rate

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