The days of back room branding are over. Today, the power of your personal and employer brand is held in its authorship by your clients, customers, the public and… your employees. What information is guiding them when they write your story? The Google gossip engine? Does your digital footprint or lack of one create a straight path to your competitors with an invisible “exit only” strategy? In this interactive session, you will learn what it means to have an HR brand in the social era, why it’s important to leaders and organizations and how you can take control of your brand by making it human. The session will analyze case studies of businesses that are getting it right so you can start building your own brand architecture and designing the blue print to create conversations that will keep talent on your doorstep. It’s time to enter the world of social HR-driven business value or go virtually extinct. Is this a risk you can afford to take?

1. SOCIAL HR ROULETTE

2. 1. Download the app on your Android or
Apple device (tablet or smartphone) OR go
to m.slideklowd.com on your laptop.
2. Once installed enter email and password.
3. Enter event key: SMCAMP12
Let the Engagement Begin!
www.slideklowd.com

3. POLL:
How are you enjoying
Social Media Camp?
Scale: 1-10

4. POLL:
Rate how great it is to
work at Google.
Scale: 1-10

5. POLL:
How many of you have
worked at Google?
Scale: thumbs up or down

6. POLL:
Have you had previous
contact with a Google
employee, or seen first-hand
what it’s like to work there?
Scale: thumbs up or down

7. WHAT’S THE
POINT?

8. 5 SIMPLE
BRANDING
RULES

9. 1. The “House” Owns Your
Brand, Not You!

10. 2. TALK A GOOD
GAME

11. POLL:
Rate your overall
experience with Westjet.
Scale: 1-10

12. Values
Culture
Experience

13. POLL:
How comfortable are
you with crowdsourcing?
Scale: 1-10

14. 3. DRAW A CROWD

16. a
4. Create
Positive
Spin

18. 5. It’s YOUR “Tell”!

19. POLL:
Do you like Lululemon?
Scale: thumbs up or down

21. Re-Cap
1. You can influence your brand but you do not own it—
your audience does.
2. Engage, tell your story, be social, be transparent, evoke
a positive “feel good” response.
3. Leverage and tap into the collective brain power of your
audience—you do not have to be the hero!
4. We all make mistakes—own it, respond in a timely way.
5. Focus on your uniqueness—let your values and culture
guide how you use social media presence.

22. Jeff Waldman
@JeffWaldmanHR
/JeffWaldmanHR
/JeffWaldmanHR
jeff@stratify.co
Salima Nathoo
@SocialSalima
/socialsalima
/salimanathoo
Salima.nathoo@gmail.com

23. POLL:
Please rate this session.
Scale: 1-10