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OVERVIEW OF MANAGEMENT
ADVISORY SERVICES
PRESENTORS: FOB
EVOLUTION
OVERVIEW OF MAS BY CPAS
Auditing
Accounting
system
design and
installation
Income tax
work
Management
consultancy
TRADITIONALAREAS OF CPA FIRM
WHY MANAGEMENT CONSULTANCY?
Management
consultancy
CPA firms
engage in
audit
Natural area of
development of
a public
accountant
Provide
extremely useful
services to
business
managers
DEVELOPING TRENDS
OVERVIEW OF MAS BY CPAS
Specialization
in different
areas
Improvement
of business
education
Change in the
management
culture
Technical
Development
DEVELOPING TRENDS
OVERVIEW OF MAS BY CPAS
FUTURE PROSPECT
 Management consulting will become even
more specialized
 Insight provider, creator and sharer of
information
 Management consultancy firms will tend to
remain small or quite large
 Sophisticated marketing
 Career attraction in management consulting
OVERVIEW OF MAS BY CPAS
THE CONSULTING INDUSTRY (definitions)
 Information Technology (IT)
 Consulting and system integration
 Corporate strategy
 Operations management
 Human resources management
 Outsourcing
3 MAIN FACTORS IN GROWTH
 Increase demand
 Continued demand for information
technology spending
OVERVIEW OF MAS BY CPAS
IT Firms
Accounting
firms
offering
consultancy
Major
consulting
only firms
Independents
MAIN
TYPES OF
CONSULTI
NG FIRMS
OVERVIEW OF MAS BY CPAS
CAREER STRUCTURE
 Analyst
 Consultants
 Senior Consultants/Managers
 Business Development Managers
 Directors/Partners
•Data Gathering
•Evaluation and
recommendations of the
client business
•3-5 years of experience
•Leads a consulting team
•Dealing with the client team
•Ability to take
responsibility in running
small consultancy project
•5-10 years of experience
•Developing firms product
•Responsible for building
relationship with its client
•Involved in some large,
complex consulting
projects
•Most experienced
consultant
•Responsible for the
development of the
organization
•Leads strategic
development
•Over-all responsibility for
OVERVIEW OF MAS BY CPAS
MANAGEMENT CONSULTING
 Independent and objective advisory
service provided by qualified persons to
clients
 Recommend solutions or suggested
actions with respect to the issues involved
 Helps to effect constructive change in the
organization
OVERVIEW OF MAS BY CPAS
TWO TYPES OF ENCOUNTERS
1. Consultations
2. Engagements
•Providing advice and
information during a short
time frame
•Information provided is
orally
•Information are qualified to
limitations
•Analytical approach and
process is applied in a
study or project
OVERVIEW OF MAS BY CPAS
Independent
Viewpoint
• see the true
nature of the
problems
• distinguish
feasible and
infeasible
• unbiased
suggestion
Professional
Advisory
• possesses
special
knowledge,
skill and
variety of
personal
attributes
• introduce
new ideas
into the
organization
Agent of
Change
• catalyst for
change
Temporary
Professional
Service
• less
expensive
• temporary
professional
help
WHY USE MANAGEMENT
CONSULTANTS?
CHAPTER 2
Areas of Management
Advisory Services -
Part I
TYPES OF MAS ENGAGEMENTS
a) Nature of the Problem
b) Service Delivery Area
c) Phases of the Analytical Process
d) Techniques and Methodologies
Applied
e) Industry(or nature of
organization)
f) Geographical Area
NATURE OF THE PROBLEM
a. Corrective
b. Progressive
c. Opportunistic
Situation in which
conditions have
worsened.
Existing situation
that can be
improved.
Situation in which a
future opportunity
exists.
SERVICE DELIVERY AREAS
o functions or activities in which the problem
exists.
Example:
1. General Management
2. Manufacturing
3. Personnel
4. Finance and Accounting
General Accounting
Cost Accounting
Capital Investment
PHASES OF
ANALYTICAL PROCEDURE
a. Identifying objectives
b. Defining the problem
c. Finding out the facts
d. Developing the solution
e. Implementing the solution
TECHNIQUES AND
METHODOLOGIES APPLIED
Example:
Capital Investment planning can
be aided by a discounted cash
flow model.
INDUSTRY OR NATURE OF ORGANIZATION
GEOGRAPHICAL AREAS
AREAS OF MS PRACTICE
1. Management functions of analysis, planning, organizing
and controlling.
2. Introduction of new ideas, concepts and methods to
management.
3. Improvement of policies, procedures, systems, methods
and organizational relationships.
4. Application and use of managerial accounting, control
systems, data processing, and mathematical techniques
and methods.
5. The conduct of special studies, preparation of
recommendation.
TYPES OF CONSULTANCY WORK
A. Business planning and development or Project
feasibility studies
B. Information systems consulting
C. Management / Operations audit
D. Business process improvement / reengineering
E. Others such as
1) Marketing Research
2) Marketing Strategy Development
3) Developing promotional campaign
4) Planning sales force activity
5) New product development
6) Developing proposal for financial support
7) Staff Recruitment
8) Exporting and international market
BUSINESS PLANNING AND DEVELOPMENT
(PROJECT FEASIBILITY)
o Effective consultant can use the project
proposal to establish exactly what the
client wants and to manage his or her
expectations about what can
realistically be achieved.
INFORMATION SYSTEMS CONSULTING
Information needed:
Business’s external situation and its
internal state.
Operational Audit are conducted to
evaluate the effectiveness and/or efficiency of
operations.
MANAGEMENT / OPERATIONS AUDIT
BUSINESS PROCESS IMPROVEMENT /
REENGINEERING
o It is the complete redesign of a process with
an emphasis on finding creative new ways to
accomplish an objective.
o It involves developing new ways to perform
existing activities and ways to stop
performing non-value adding activities.
OTHER TYPES OF CONSULTANCY WORK
o Process through which managers
discover the nature of the competitive
environment in which they are operating.
MARKETING RESEARCH
TWO TYPES:
1. Primary Research
a. Quantitative Research
b. Qualitative Research
2. Secondary Research
OTHER TYPES OF CONSULTANCY WORK
MARKETING STRATEGY DEVELOPMENT
 Defines the approach the business will take
in order to get the customer’s attention and
get them to spend their money on the
business’s products or services
DEVELOPING PROMOTIONAL CAMPAIGNS
 Any program of activities dedicated to
informing customers about a product,
stimulating their interest and encouraging
purchase.
OTHER TYPES OF CONSULTANCY WORK
PLANNING SALES FORCE ACTIVITY
 Overall organization of the team
 Sales team training
 Sales team motivation
 Planning sales campaigns
OTHER TYPES OF CONSULTANCY WORK
NEW PRODUCT DEVELOPMENT
 Understanding the customer’s needs through market
research
 Technical advice on product development
 Identifying and contacting suppliers of critical
components
 Development of marketing and PR campaigns to
support the launch
 Developing promotion campaigns to get distributors on
board
 Financial planning and evaluation of the return on new
product investment
OTHER TYPES OF CONSULTANCY WORK
DEVELOPING PROPOSALS OF FINANCIAL
SUPPORT
 Evaluation of the business’s investment
needs
 Identification of funding providers and how
they might be contacted
 Developing an understanding of the criteria
employed by funding providers and how
these might be addresses
 Developing communications with funding
providers
OTHER TYPES OF CONSULTANCY WORK
STAFF RECRUITMENT
 Assessing the firm’s human resource
requirement and identifying skill and knowledge
gaps
 Creating advertisements to attract the right
people
 Development assessment criteria, interview
procedures and psychometric testing of
candidates
 Advice on the reimbursement packages new
recruits will expect
OTHER TYPES OF CONSULTANCY WORK
EXPORTING AND INTERNATIONAL
MARKETING
IN PARTICULAR THE CONSULTANT CAN
SUPPLY:
 An overall insight into regional, social and
macroeconomic development
 An analysis of the growth and evolution of
specific markets
 An evaluation of consumer needs and
requirements and how these are being
satisfied currently
IN PARTICULAR THE CONSULTANT CAN
SUPPLY:
 Information on regulatory and legal issues
 Details of the existing supply structure and
competitors present
 An investigation into distribution channels and
possible partners
 Information on advertising and promotional
opportunities
CHAPTER 3
Areas of Management
Advisory Services-
Part II
I. TRADITIONAL SERVICE
Managemenc
untingManagement
Accounting
Decision
Making
Controlling
Planning
I. TRADITIONAL SERVICE
B. Design and Appraisal of Accounting System
1. Development of an accounting system for newly-organized
firm
2. Revision, partial or complete, of an existing accounting
system
3. Extension of the present accounting system to cover new
business activities.
4. Accounting service in general
5. Accounting Machines installation
6. Internal Control Studies and Installation
C. Financial Management- related services
D. Project Feasibility Studies
II. EMERGING CONSULTANCY SERVICES
Global Risk Management Solution
 Managing totality of risks-financial, operational
and systems, and strategic to improve financial
and business performance.
1. Financial Risk Management
2. Strategic Risk Management
3. Operational and Systems Risk
Management
4. Compliance Risk Management
5. Internal Audit Services
II. EMERGING CONSULTANCY SERVICES
Transaction Services
 Involves services related to mergers, acquisition,
divestitures, joint ventures, spin-off and strategic
alliance
Financial Advisory Services
 CPA’s provide financial, economic and strategic
advice to companies with complex business
problems and disputes.
II. EMERGING CONSULTANCY SERVICES
Project Finance and Privatization
 Involves management advisory services related to
partnership between the public and private sectors in
delivering infrastructure and services or privatization
and project finance.
Valuation Services
 Guide clients through complex business
transaction such as acquisition or divestiture of
investment, debt structuring and finance-raising,
entry to major stock exchange, mergers.
II. EMERGING CONSULTANCY SERVICES
Business Recovery Services
 CPA’s provide services to troubled business by
emphasizing on the implementation and
rationalization and recovery programs designed
to rebuild value.
Dispute Analysis and Investigations
 Environmental analysis, real estate damage,
investigative services, construction disputes,
investigative services, economic and financial
analysis.
II. EMERGING CONSULTANCY SERVICES
Computer Risk Management
 Help client understand and manage their
business risks relating to implementation and use
of technology
Application Software Selection and
Implementation
 Assist clients in prioritizing their needs, identifying
the right software and tailoring it to meet their
specific requirement.
DETERMINING SCOPE OF SERVICE
1. Responsibility to establish scope of
services
2. Independence
3. Competence
4. Requirement for specialization
5. Identification and Resolution of client’s
basic problems
6. Referrals
7. Code of Professional Ethics
TYPES OF CLIENTS SERVED
Types of
Clients
Served
Contact
Clients
Intermediate
Clients
Primary
Clients
Unwitting
Clients
Indirect
Clients
Ultimate
Clients
GROUP OF CLIENTS THAT CPA’S CAN
PROVIDE MAS
1. Privately-owned Business firms
2. Governmental Agencies and Organization
3. Not-for-Profit Nongovernment Organization
4. Professional Association
5. Others
THE DECISION TO USE AN
ACCOUNTANCT
A. What can I offer the client business that will
enhance its performance and help achieve its
objectives?
B. Why will my contribution be more valuable than
that which existing managers and potential
recruits can contribute?
C. How can I communicate to the client business
than what I offer is valuable?
Provision of Information
• Information is valuable to a business
• It has a cost
• Information is a resource that must be managed
Provision of Specialist Expertise
• Require the application of technical knowledge and
an ability to use specialist analysis techniques
Provision of a New Perspective
• Managers are not decision making automata
• 'cognitive maps', 'mindsets', or 'dominant logics' are
used by managers to see their managerial world
• Consultant can offer a fresh mind to an issue
PROVISIONS
PROVISIONS
Provision of Support for Internal Arguments
• Disagreements arise over a wide range of issues
• Conflicts of opinion take a variety of form
Provision of Support in Gaining a Critical
Resource
• Organization must attract resources in order to
survive
• One of the manager's most critical function is
attracting resources on behalf of the firm
• Consultant can be of great value in structuring a
proposal and advising on how it might be delivered
PROVISIONS
Facilitating Organizational Change
• Organizations change all the time
• Managers change their roles and responsibilities
• Change usually meets resistance
• Sometimes organizations call for change as the
primary goal of the consulting exercise
FACILITATING
ORGANIZATIONAL CHANGE
Organizations
change all the
time
Managers
change their
roles and
responsibilities
Change
usually meets
resistance
Sometimes
organizations
call for change
as the primary
goal of the
consulting
exercise
Dayag, Daisy
Dela Cruz, Hazel
Manongdo, Rudith Ann
Padilla, Jefferson
Zambrano, Judy Mae

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Overview of the Management Consultancy Services

  • 1. OVERVIEW OF MANAGEMENT ADVISORY SERVICES PRESENTORS: FOB
  • 3. OVERVIEW OF MAS BY CPAS Auditing Accounting system design and installation Income tax work Management consultancy TRADITIONALAREAS OF CPA FIRM
  • 4. WHY MANAGEMENT CONSULTANCY? Management consultancy CPA firms engage in audit Natural area of development of a public accountant Provide extremely useful services to business managers
  • 6. OVERVIEW OF MAS BY CPAS Specialization in different areas Improvement of business education Change in the management culture Technical Development DEVELOPING TRENDS
  • 7. OVERVIEW OF MAS BY CPAS FUTURE PROSPECT  Management consulting will become even more specialized  Insight provider, creator and sharer of information  Management consultancy firms will tend to remain small or quite large  Sophisticated marketing  Career attraction in management consulting
  • 8. OVERVIEW OF MAS BY CPAS THE CONSULTING INDUSTRY (definitions)  Information Technology (IT)  Consulting and system integration  Corporate strategy  Operations management  Human resources management  Outsourcing
  • 9. 3 MAIN FACTORS IN GROWTH  Increase demand  Continued demand for information technology spending
  • 10. OVERVIEW OF MAS BY CPAS IT Firms Accounting firms offering consultancy Major consulting only firms Independents MAIN TYPES OF CONSULTI NG FIRMS
  • 11. OVERVIEW OF MAS BY CPAS CAREER STRUCTURE  Analyst  Consultants  Senior Consultants/Managers  Business Development Managers  Directors/Partners •Data Gathering •Evaluation and recommendations of the client business •3-5 years of experience •Leads a consulting team •Dealing with the client team •Ability to take responsibility in running small consultancy project •5-10 years of experience •Developing firms product •Responsible for building relationship with its client •Involved in some large, complex consulting projects •Most experienced consultant •Responsible for the development of the organization •Leads strategic development •Over-all responsibility for
  • 12. OVERVIEW OF MAS BY CPAS MANAGEMENT CONSULTING  Independent and objective advisory service provided by qualified persons to clients  Recommend solutions or suggested actions with respect to the issues involved  Helps to effect constructive change in the organization
  • 13. OVERVIEW OF MAS BY CPAS TWO TYPES OF ENCOUNTERS 1. Consultations 2. Engagements •Providing advice and information during a short time frame •Information provided is orally •Information are qualified to limitations •Analytical approach and process is applied in a study or project
  • 14. OVERVIEW OF MAS BY CPAS Independent Viewpoint • see the true nature of the problems • distinguish feasible and infeasible • unbiased suggestion Professional Advisory • possesses special knowledge, skill and variety of personal attributes • introduce new ideas into the organization Agent of Change • catalyst for change Temporary Professional Service • less expensive • temporary professional help WHY USE MANAGEMENT CONSULTANTS?
  • 15. CHAPTER 2 Areas of Management Advisory Services - Part I
  • 16. TYPES OF MAS ENGAGEMENTS a) Nature of the Problem b) Service Delivery Area c) Phases of the Analytical Process d) Techniques and Methodologies Applied e) Industry(or nature of organization) f) Geographical Area
  • 17. NATURE OF THE PROBLEM a. Corrective b. Progressive c. Opportunistic Situation in which conditions have worsened. Existing situation that can be improved. Situation in which a future opportunity exists.
  • 18. SERVICE DELIVERY AREAS o functions or activities in which the problem exists. Example: 1. General Management 2. Manufacturing 3. Personnel 4. Finance and Accounting General Accounting Cost Accounting Capital Investment
  • 19. PHASES OF ANALYTICAL PROCEDURE a. Identifying objectives b. Defining the problem c. Finding out the facts d. Developing the solution e. Implementing the solution
  • 20. TECHNIQUES AND METHODOLOGIES APPLIED Example: Capital Investment planning can be aided by a discounted cash flow model.
  • 21. INDUSTRY OR NATURE OF ORGANIZATION GEOGRAPHICAL AREAS
  • 22. AREAS OF MS PRACTICE 1. Management functions of analysis, planning, organizing and controlling. 2. Introduction of new ideas, concepts and methods to management. 3. Improvement of policies, procedures, systems, methods and organizational relationships. 4. Application and use of managerial accounting, control systems, data processing, and mathematical techniques and methods. 5. The conduct of special studies, preparation of recommendation.
  • 23. TYPES OF CONSULTANCY WORK A. Business planning and development or Project feasibility studies B. Information systems consulting C. Management / Operations audit D. Business process improvement / reengineering E. Others such as 1) Marketing Research 2) Marketing Strategy Development 3) Developing promotional campaign 4) Planning sales force activity 5) New product development 6) Developing proposal for financial support 7) Staff Recruitment 8) Exporting and international market
  • 24. BUSINESS PLANNING AND DEVELOPMENT (PROJECT FEASIBILITY) o Effective consultant can use the project proposal to establish exactly what the client wants and to manage his or her expectations about what can realistically be achieved.
  • 25. INFORMATION SYSTEMS CONSULTING Information needed: Business’s external situation and its internal state. Operational Audit are conducted to evaluate the effectiveness and/or efficiency of operations. MANAGEMENT / OPERATIONS AUDIT
  • 26. BUSINESS PROCESS IMPROVEMENT / REENGINEERING o It is the complete redesign of a process with an emphasis on finding creative new ways to accomplish an objective. o It involves developing new ways to perform existing activities and ways to stop performing non-value adding activities.
  • 27. OTHER TYPES OF CONSULTANCY WORK o Process through which managers discover the nature of the competitive environment in which they are operating. MARKETING RESEARCH TWO TYPES: 1. Primary Research a. Quantitative Research b. Qualitative Research 2. Secondary Research
  • 28. OTHER TYPES OF CONSULTANCY WORK MARKETING STRATEGY DEVELOPMENT  Defines the approach the business will take in order to get the customer’s attention and get them to spend their money on the business’s products or services DEVELOPING PROMOTIONAL CAMPAIGNS  Any program of activities dedicated to informing customers about a product, stimulating their interest and encouraging purchase.
  • 29. OTHER TYPES OF CONSULTANCY WORK PLANNING SALES FORCE ACTIVITY  Overall organization of the team  Sales team training  Sales team motivation  Planning sales campaigns
  • 30. OTHER TYPES OF CONSULTANCY WORK NEW PRODUCT DEVELOPMENT  Understanding the customer’s needs through market research  Technical advice on product development  Identifying and contacting suppliers of critical components  Development of marketing and PR campaigns to support the launch  Developing promotion campaigns to get distributors on board  Financial planning and evaluation of the return on new product investment
  • 31. OTHER TYPES OF CONSULTANCY WORK DEVELOPING PROPOSALS OF FINANCIAL SUPPORT  Evaluation of the business’s investment needs  Identification of funding providers and how they might be contacted  Developing an understanding of the criteria employed by funding providers and how these might be addresses  Developing communications with funding providers
  • 32. OTHER TYPES OF CONSULTANCY WORK STAFF RECRUITMENT  Assessing the firm’s human resource requirement and identifying skill and knowledge gaps  Creating advertisements to attract the right people  Development assessment criteria, interview procedures and psychometric testing of candidates  Advice on the reimbursement packages new recruits will expect
  • 33. OTHER TYPES OF CONSULTANCY WORK EXPORTING AND INTERNATIONAL MARKETING
  • 34. IN PARTICULAR THE CONSULTANT CAN SUPPLY:  An overall insight into regional, social and macroeconomic development  An analysis of the growth and evolution of specific markets  An evaluation of consumer needs and requirements and how these are being satisfied currently
  • 35. IN PARTICULAR THE CONSULTANT CAN SUPPLY:  Information on regulatory and legal issues  Details of the existing supply structure and competitors present  An investigation into distribution channels and possible partners  Information on advertising and promotional opportunities
  • 36. CHAPTER 3 Areas of Management Advisory Services- Part II
  • 38. I. TRADITIONAL SERVICE B. Design and Appraisal of Accounting System 1. Development of an accounting system for newly-organized firm 2. Revision, partial or complete, of an existing accounting system 3. Extension of the present accounting system to cover new business activities. 4. Accounting service in general 5. Accounting Machines installation 6. Internal Control Studies and Installation C. Financial Management- related services D. Project Feasibility Studies
  • 39. II. EMERGING CONSULTANCY SERVICES Global Risk Management Solution  Managing totality of risks-financial, operational and systems, and strategic to improve financial and business performance. 1. Financial Risk Management 2. Strategic Risk Management 3. Operational and Systems Risk Management 4. Compliance Risk Management 5. Internal Audit Services
  • 40. II. EMERGING CONSULTANCY SERVICES Transaction Services  Involves services related to mergers, acquisition, divestitures, joint ventures, spin-off and strategic alliance Financial Advisory Services  CPA’s provide financial, economic and strategic advice to companies with complex business problems and disputes.
  • 41. II. EMERGING CONSULTANCY SERVICES Project Finance and Privatization  Involves management advisory services related to partnership between the public and private sectors in delivering infrastructure and services or privatization and project finance. Valuation Services  Guide clients through complex business transaction such as acquisition or divestiture of investment, debt structuring and finance-raising, entry to major stock exchange, mergers.
  • 42. II. EMERGING CONSULTANCY SERVICES Business Recovery Services  CPA’s provide services to troubled business by emphasizing on the implementation and rationalization and recovery programs designed to rebuild value. Dispute Analysis and Investigations  Environmental analysis, real estate damage, investigative services, construction disputes, investigative services, economic and financial analysis.
  • 43. II. EMERGING CONSULTANCY SERVICES Computer Risk Management  Help client understand and manage their business risks relating to implementation and use of technology Application Software Selection and Implementation  Assist clients in prioritizing their needs, identifying the right software and tailoring it to meet their specific requirement.
  • 44. DETERMINING SCOPE OF SERVICE 1. Responsibility to establish scope of services 2. Independence 3. Competence 4. Requirement for specialization 5. Identification and Resolution of client’s basic problems 6. Referrals 7. Code of Professional Ethics
  • 45. TYPES OF CLIENTS SERVED Types of Clients Served Contact Clients Intermediate Clients Primary Clients Unwitting Clients Indirect Clients Ultimate Clients
  • 46. GROUP OF CLIENTS THAT CPA’S CAN PROVIDE MAS 1. Privately-owned Business firms 2. Governmental Agencies and Organization 3. Not-for-Profit Nongovernment Organization 4. Professional Association 5. Others
  • 47. THE DECISION TO USE AN ACCOUNTANCT A. What can I offer the client business that will enhance its performance and help achieve its objectives? B. Why will my contribution be more valuable than that which existing managers and potential recruits can contribute? C. How can I communicate to the client business than what I offer is valuable?
  • 48. Provision of Information • Information is valuable to a business • It has a cost • Information is a resource that must be managed Provision of Specialist Expertise • Require the application of technical knowledge and an ability to use specialist analysis techniques Provision of a New Perspective • Managers are not decision making automata • 'cognitive maps', 'mindsets', or 'dominant logics' are used by managers to see their managerial world • Consultant can offer a fresh mind to an issue PROVISIONS
  • 49. PROVISIONS Provision of Support for Internal Arguments • Disagreements arise over a wide range of issues • Conflicts of opinion take a variety of form Provision of Support in Gaining a Critical Resource • Organization must attract resources in order to survive • One of the manager's most critical function is attracting resources on behalf of the firm • Consultant can be of great value in structuring a proposal and advising on how it might be delivered
  • 50. PROVISIONS Facilitating Organizational Change • Organizations change all the time • Managers change their roles and responsibilities • Change usually meets resistance • Sometimes organizations call for change as the primary goal of the consulting exercise
  • 51. FACILITATING ORGANIZATIONAL CHANGE Organizations change all the time Managers change their roles and responsibilities Change usually meets resistance Sometimes organizations call for change as the primary goal of the consulting exercise
  • 52. Dayag, Daisy Dela Cruz, Hazel Manongdo, Rudith Ann Padilla, Jefferson Zambrano, Judy Mae