This presentation is of a social media case study on Vistaprint's Make an Impression Contest. The presenters are Harry Gold of Overdrive Interactive and Jeff Esposito of Vistaprint.
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OMS Boston, Vistaprint Social Media Case Study
1. Online Marketing Summit Boston | July 7, 2010 Vistaprint Case Study: Leveraging Social Media Jeff EspositoPublic Relations ManagerVistaprint @JeffEspo Harry GoldFounder and CEO Overdrive Interactive @HarryJGold
2. About Vistaprint Vistaprint empowers over 8 million customers annually to make an impression Customers include micro businesses and consumers Launched first website in 2000 Currently serve 120 countries with 22 localized sites Ranked 36th on the Internet Retailer 500 List You may have heard of our viral free business card offer To date, we’ve printed over 5 billion of these cards
42. Pushing Content Builds Links, Traffic & Leads Social Media Marketing creates a never ending source of free site traffic and profiles by creating a permanent network of inbound links $ Tweets, Status Updates, Blog Posts, Videos, Events, Stats, News, Best Practices, Advice, Offers, Games, Apps, Etc. Social Link Social Link Social Link Social Link Social Link Social Link Social Link Social Link Social Link Social Link Social Link Social Link Social Link Social Link Social Link Social Link Social Link Social Link Social Link Social Link Social Link Social Link Social Link Lead/Actions Social Link Social Link Social Link Social Link Social Link Social Link Social Link Social Link Social Link Social Link
49. Make An Impression Campaign Goals Increase brand awareness in the micro-business community Businesses between 1-20 employees Educate businesses on the importance of a proper first impression Acquire new customers
50. Make An Impression Campaign Television Email Online Display/banners Public relations Social Media
56. Role of Social in Integrated Campaign Add viral octane to the Make An Impression campaign Enable social sharing Turn 1 paid impression into multiple viral impressions Make lasting connections with consumers Reward and acknowledge micro-business customers that helped build Vistaprint to what it is today Acquire new leads and customers
73. Tracking and Reporting Contest entries and leads Database Opt-in email list Social connections Friends, fans, followers Engagement and reach Tweets and Shares