It's more than coincidence, luck, serendipity or synchronicity. It's your deliberate actions that will attract and engage stakeholders to your next tradeshow. So are you deliberately doing all you can to attract and engage more stakeholders: attendees, exhibitors and sponsors? What specifically should you do to attract, convert and transform more stakeholders for your next show? What does uccessful show engagement look like? What are you colleagues doing to increase their attendance, stakeholder engagement and drive more revenue?

1. Attracting & Engaging Peeps to Your Next Show

2. 1) Identify four primary areas where attendee engagement results in increased loyalty.

3. 2) Discuss three new and evolving attraction strategies.

4. Define engagement 4

5. Pair Squared:Define engagement 5

7. Focus on maxing out engagement 30 days before and after

9. eCommunities Informal Meet-ups Informal Learning 8 Engagement:Attendee to Attendee Extreme Networking

10. Dialogue vs. Monologue Education vs. Information Learning Extended 9 Engagement:Attendee to Content Attendees Are Smarter

11. More personalized experiences Good Host - Connector Recognition and caring 10 Engagement:Attendee to Organizer Shift to Mass Customization

12. Three New Attraction Strategies

13. 1. Hybrid & Virtual Events Fear: Virtual will cannibalize F2F event

15. Educational & interactive vendors

17. 2. Conversational Marketing Listening Helping Serving Sharing

18. 16 Angela Mairs’ Twitter Engagement Formula 70% - Resource sharing 20% - Conversation and Co-creation 10% - Self promotion Schedule your tweets!

20. Tracking