1. 1

2. INTRODUCTION
Content
C t t
CONTENT
CONTEXT
ANALYSIS
CONCEPT
MASTERPLAN
PHASING
DEVELOPMENT
FEASIBILITY
CONCLUSION
2

3. INTRODUCTION
Content
C t t
CONTENT
CONTEXT
ANALYSIS
CONCEPT
MASTERPLAN
PHASING
DEVELOPMENT
FEASIBILITY
CONCLUSION
3

4. INTRODUCTION
Analysis
A l i
CONTENT
CONTEXT
ANALYSIS The Netherlands
CONCEPT
Aging population
MASTERPLAN
PHASING “Verdienstelijking”
(Verkeer en Waterstaat, 2007; UWV, 2010; NICIS, 2009)
DEVELOPMENT
Innovation concentrated in clusters of specialization
in clusters of specialization
FEASIBILITY (Verkeer en Waterstaat, 2007; UWV, 2010; NICIS, 2009)
CONCLUSION
Dwelling market in heavy weather.
in heavy weather.
(DTZ,2012; Savills 2011)
4

5. INTRODUCTION
Analysis
A l i
CONTENT
CONTEXT
ANALYSIS Rijnmond
CONCEPT
Forensic region
MASTERPLAN (Gemeente Schiedam, 2009)
PHASING
Knowledge cluster in care
DEVELOPMENT
FEASIBILITY (Gemeente Rotterdam,2011)
Slow reaction on “verdienstelijking“. Traditional focus on industry.
CONCLUSION
(Gemeente Rotterdam, 2008)
5

6. INTRODUCTION
Analysis
A l i
CONTENT
CONTEXT
ANALYSIS City of Rotterdam
CONCEPT
Need for modernization of the economy
MASTERPLAN (NICIS,2009)
PHASING
Need for lower educated jobs > opportunities in CARE
DEVELOPMENT Need for modernisation economy > opportunities in CURE
(UWV, 2010)
(UWV 2010)
FEASIBILITY
CONCLUSION Need for affordable calm high quality living environments enabling the people of
Rotterdam to ascend the social ladder.
Rotterdam to ascend the social ladder
(Gemeente Rotterdam, 2011)
6

7. INTRODUCTION
Analysis
A l i
CONTENT
CONTEXT
ANALYSIS Park 16 Hoven “the plan area”
CONCEPT
Rural area
MASTERPLAN
PHASING Close to the airport
l h
DEVELOPMENT
Close to the care and knowledge clusters (realized and planned)
FEASIBILITY
CONCLUSION
7

8. Analysis
A l i
Park 16 Hoven Opportunities
Opportunities:
‐Cure Modernize the economy Attract highly educated.
‐Care Meet demand elderly
d d ld l Replacing vanishing jobs for the lower educated
‐Green Green low‐density living alternative with a metropolitan service l
&Water
Enable people to ascend the social ladder in a quiet environment.
Enable people to let their children to grow up in Rotterdam.
Enable the elderly to grow old in peace in Rotterdam
the elderly to grow in peace in Rotterdam.
Create sustainability awareness.
8

9. INTRODUCTION
Context
C t t
CONTENT
CONTEXT
ANALYSIS
CONCEPT
MASTERPLAN
PHASING
DEVELOPMENT
FEASIBILITY
CONCLUSION
9

10. INTRODUCTION
Context
C t t
CONTENT
CONTEXT
ANALYSIS
CONCEPT
MASTERPLAN
PHASING
DEVELOPMENT
FEASIBILITY
CONCLUSION
10

11. INTRODUCTION
Concept
C t
CONTENT
CONTEXT
ANALYSIS
CONCEPT
MASTERPLAN
PHASING
DEVELOPMENT
FEASIBILITY
CONCLUSION
Taking care of the future
11

12. M
Masterplan
p
INTRODUCTION
CONTENT
Wijnen
CONTEXT
Terraced housing
ANALYSIS
Semi detached (M I )
(M.I.)
CONCEPT
Semi detached (M.I.)
MASTERPLAN
PHASING
BYT
DEVELOPMENT Retail, housing & cure
FEASIBILITY Havensteder
Social urban villa
CONCLUSION
and health & care
centre
Developer C
Urban villa and
terraced housing
Waterdwellings
Botanical garden
12

13. INTRODUCTION
Masterplan
M t l
CONTENT
CONTEXT
ANALYSIS
CONCEPT
MASTERPLAN
PHASING
DEVELOPMENT
FEASIBILITY
CONCLUSION
13

14. INTRODUCTION
Masterplan
M t l
CONTENT
CONTEXT
ANALYSIS
CONCEPT
MASTERPLAN
PHASING
DEVELOPMENT
FEASIBILITY
CONCLUSION
14

15. INTRODUCTION
Masterplan
M t l
CONTENT
CONTEXT
ANALYSIS
CONCEPT
MASTERPLAN
PHASING
DEVELOPMENT
FEASIBILITY
CONCLUSION
15

16. INTRODUCTION
Masterplan
M t l
CONTENT
CONTEXT
infrastructure
ANALYSIS
CONCEPT
MASTERPLAN
PHASING
DEVELOPMENT
FEASIBILITY
CONCLUSION
16

17. INTRODUCTION
Bicycle
Masterplan
M t l
CONTENT
CONTEXT
ANALYSIS
highway
CONCEPT
MASTERPLAN
PHASING
DEVELOPMENT
FEASIBILITY
CONCLUSION
17

18. INTRODUCTION
Masterplan
M t l
CONTENT
CONTEXT
infrastructure
ANALYSIS
CONCEPT
DEVELOPMENT
PHASING
DEVELOPMENT
FEASIBILITY
CONCLUSION
18

19. INTRODUCTION
Masterplan
M t l
CONTENT
CONTEXT
green&water
ANALYSIS
CONCEPT
MASTERPLAN
PHASING
DEVELOPMENT
FEASIBILITY
CONCLUSION
19

20. INTRODUCTION
Masterplan
M t l
CONTENT
CONTEXT
ANALYSIS
CONCEPT Fairoaksbaan
MASTERPLAN
PHASING
DEVELOPMENT
FEASIBILITY Woensdrechtsbaan
CONCLUSION
Neighborhood acces road
g
20

21. INTRODUCTION
Phasing
Ph i
CONTENT
CONTEXT
6
ANALYSIS
CONCEPT 3
MASTERPLAN
1
PHASING
DEVELOPMENT
2
FEASIBILITY
CONCLUSION
5
4
21

22. INTRODUCTION
Concept
C t
CONTENT
CONTEXT
placemaking
ANALYSIS
CONCEPT
MASTERPLAN
PHASING
DEVELOPMENT
FEASIBILITY
CONCLUSION
22

23. INTRODUCTION
Concept Phase I
C t Ph
CONTENT
CONTEXT
ANALYSIS
CONCEPT
MASTERPLAN
PHASING
DEVELOPMENT
FEASIBILITY
CONCLUSION
23

24. INTRODUCTION
Concept phase I
C t h
CONTENT
CONTEXT
ANALYSIS
CONCEPT
MASTERPLAN
PHASING
DEVELOPMENT
FEASIBILITY
CONCLUSION
24

25. INTRODUCTION
Concept Phase I
C t Ph
CONTENT
CONTEXT
ANALYSIS
CONCEPT
MASTERPLAN
PHASING
DEVELOPMENT
FEASIBILITY
CONCLUSION
25

26. INTRODUCTION
CONTENT
CONTEXT
DEVELOPMENTS
ANALYSIS
CONCEPT
MASTERPLAN
PHASING
DEVELOPMENT
FEASIBILITY
CONCLUSION
Developer C
26

27. INTRODUCTION
CONTENT
DEVELOPMENTS - Multifunctional centre (1/3)
N ( / )
CONTEXT
ANALYSIS
Development type
Development type Development plot
Development plot
CONCEPT
‐ Mixed development with a
MASTERPLAN footprint of 2100 m2
PHASING ‐ Functions:
i
Local retail
DEVELOPMENT
Leisure
FEASIBILITY Cure
CONCLUSION Social
p
Apartments
Apartments Characteristics
Target group
Target group Elderly
Apartment Rent, with care
service
Unit 50
GFA 60‐100 m2
Rent price 800,‐ /1000,‐
27

28. INTRODUCTION
CONTENT
DEVELOPMENTS - Multifunctional centre (2/3)
N ( / )
CONTEXT
Trends Figures
ANALYSIS
CONCEPT
Increase of need for
MASTERPLAN one level dwellings
PHASING
DEVELOPMENT
FEASIBILITY
CONCLUSION
Increase of elderly with
y
2000 households untill
2025 (COS, 2007)
Demand changes to
Demand changes to
middle expensive and
expensive (Reaflex,
2011)
28

29. INTRODUCTION
CONTENT
DEVELOPMENTS - Multifunctional centre (3/3)
CONTEXT
Visualisation
ANALYSIS
CONCEPT
MASTERPLAN
PHASING
DEVELOPMENT
FEASIBILITY
CONCLUSION
Source:
‐ www.7arts.nl
‐ www doelbeel
www.doelbeel
den.nl
‐ www.bijzonder
brandevoort.nl
29

30. INTRODUCTION
CONTENT
DEVELOPMENTS - Dwellings (1/3)
N g ( / )
CONTEXT
ANALYSIS
Development type:
Development type: Development plot
Development plot
CONCEPT
MASTERPLAN
PHASING
DEVELOPMENT
Private A Private B
FEASIBILITY
CONCLUSION
Private C
Target Group
Group:
Young Potentials 35+ Midle Aged 45+
0-2 Young children Teenagers/ moved-out children
Unit Name Type GFA Plot Price Phasing
26 Private A Terrace 210 255 450,000 1st & 2nd
65 Private B Terrace 180 170 375,000 1st & 2nd
92 Private C S‐Detached 150 130 250,000 1st & 2nd
30

31. INTRODUCTION
CONTENT
DEVELOPMENTS - Dwellings(2/3)
N g( / )
CONTEXT
ANALYSIS
CONCEPT
Trends
‐Stadvisie Rotterdam 2030 : Attracting High Income
MASTERPLAN
‐De Grote woontest 2009 : Young Potentials
PHASING
DEVELOPMENT
Figures
Social Rental Private Rental Owner Occupied
FEASIBILITY
0%
CONCLUSION
44%
56%
Source: Rotterdam Data
31

32. INTRODUCTION
CONTENT
DEVELOPMENTS - Dwellings(3/3)
CONTEXT
Visualisation
ANALYSIS
CONCEPT
MASTERPLAN
PHASING
DEVELOPMENT
FEASIBILITY
CONCLUSION
Personalized facade
32

33. INTRODUCTION
CONTENT
DEVELOPMENTS – Project developer C (1/1)
N j p ( / )
CONTEXT
ANALYSIS
Development type
Development type Development plot
Development plot
CONCEPT
MASTERPLAN Dwellings
PHASING
DEVELOPMENT
Dwellings Characteristics
FEASIBILITY
Target group Families, empty
CONCLUSION nesters
Terraced Buy, units: 86
Semi‐detached Buy, units: 43
GFA 180 ‐ 210 m2
Sell price 200.000,‐ / 300.000,‐
33

34. INTRODUCTION
CONTENT
DEVELOPMENTS – Havensteder (1/3)
N ( / )
CONTEXT
ANALYSIS
Development type
Development type Development plot
Development plot
CONCEPT
Mixed development
MASTERPLAN Local care facility 800 m2
PHASING GFA
G
Social housing, 140 apts
DEVELOPMENT
Functions
FEASIBILITY Dentist
CONCLUSION Pharmacy
p
General practitioner
Physiotherapist
Apartments
Apartments Characteristics
Target group Elderly
Apartment Rent, with care
service
Unit 140
GFA 75
Rent price 570,‐ (95% of M.A.R.) 34

35. INTRODUCTION
CONTENT
DEVELOPMENTS - Havensteder (2/3)
N ( / )
CONTEXT
ANALYSIS
CONCEPT Vision & mission
MASTERPLAN ‐ Rotterdam association
PHASING ‐ Focus on Rotterdam
d
DEVELOPMENT south
FEASIBILITY ‐ “E
“Earn here, spend there”
h d th ”
CONCLUSION ‐ Small projects
Figures
‐ Vacancy <1%
Vacancy <1%
‐ No demand figures
35

36. INTRODUCTION
CONTENT
DEVELOPMENTS - Havensteder (3/3)
CONTEXT Visualisation
ANALYSIS
CONCEPT
MASTERPLAN
PHASING
DEVELOPMENT
FEASIBILITY
CONCLUSION
36

37. INTRODUCTION
Phasing
Ph i
CONTENT
CONTEXT
6
ANALYSIS
CONCEPT 3
MASTERPLAN
1
PHASING
DEVELOPMENT
2
FEASIBILITY
CONCLUSION
5
4
37

38. INTRODUCTION
Structured O
St t d Organic Growth
i G th
CONTENT
CONTEXT
ANALYSIS
CONCEPT
Variables
MASTERPLAN National
PHASING Economy
housing market
DEVELOPMENT Demographics
FEASIBILITY Regional
Regional economy
CONCLUSION
Airport developments
Image Rotterdam
Local
Position medical cluster
Developments of area
38

39. INTRODUCTION
Concept Phase II
C t Ph
CONTENT
CONTEXT
ANALYSIS
CONCEPT
MASTERPLAN
PHASING
DEVELOPMENT
FEASIBILITY
CONCLUSION
39

40. INTRODUCTION
Concept Ph
C t Phase II
CONTENT
CONTEXT
ANALYSIS
CONCEPT
MASTERPLAN
PHASING
DEVELOPMENT
FEASIBILITY
CONCLUSION
40

41. INTRODUCTION
Concept Ph
C t Phase II
CONTENT
CONTEXT
ANALYSIS
CONCEPT
MASTERPLAN
PHASING
DEVELOPMENT
FEASIBILITY
CONCLUSION
41

42. INTRODUCTION
Structured O
St t d Organic Growth
i G th
CONTENT
CONTEXT
ANALYSIS
CONCEPT
MASTERPLAN
PHASING
DEVELOPMENT
FEASIBILITY
CONCLUSION
42

43. INTRODUCTION
Feasibility
F ibilit
CONTENT
CONTEXT
Phase 1, 2 &3
ANALYSIS
Municipality’s feasibility
M i i lit ’ f ibilit
CONCEPT
High municipality-owned land cost
MASTERPLAN
Low privately-owned land cost
PHASING High soil clean up cost (environmental)
DEVELOPMENT High profits on multifunctional center
Low profits on housing asoociations
FEASIBILITY
CONCLUSION
43

44. INTRODUCTION
Feasibility
F ibilit
CONTENT
CONTEXT
Phase 4, 5 & 6
ANALYSIS
CONCEPT Municipality’s feasibility
High municipality-owned land cost
MASTERPLAN
Low privately-owned land cost
privately owned
PHASING
High site and living preparation cost (green & water)
DEVELOPMENT Low build density
FEASIBILITY High
Hi h profits on d lli
fit dwellings
CONCLUSION
44

45. INTRODUCTION
CONTENT
CONTEXT
ANALYSIS
CONCEPT
Conclusion
MASTERPLAN
PHASING
DEVELOPMENT
FEASIBILITY
CONCLUSION
Taking care of the future
45

46. INTRODUCTION
CONTENT
CONTEXT
ANALYSIS
CONCEPT
Conclusion
MASTERPLAN
PHASING
DEVELOPMENT
FEASIBILITY
CONCLUSION
Taking care of the future
46

47. INTRODUCTION
CONTENT
CONTEXT
ANALYSIS
CONCEPT
MASTERPLAN
Questions?
PHASING
DEVELOPMENT
FEASIBILITY
CONCLUSION
47