SlideShare una empresa de Scribd logo
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MCR Mini-Retreat January 24, 2012
ICE-BREAKER a b c d i j k l e f g h It’s for the best, Straylight Run Have a nice day, Bon Jovi Motown Philly I am what I am, Douglas Hodge version Star Spangled Banner Rockin’ the Suburbs Lucky Star Born to Run I Will Survive Here Comes the Sun Dancing Queen
Queens 2017 Strategic Plan Strategic Imperative Committee Framework January 24, 2011
A Strategy for Queens University ,[object Object],[object Object],[object Object]
Strategic Planning Process Timeline
Queens 2017 Strategic Plan: Institutional Goals ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],The Five Strategic Imperatives
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Developing Institutional Strategies
Tools: Priority Matrix for Potential Strategies HIGH MEDIUM LOW LOW MEDIUM HIGH Highest Priority Medium Priority Low  Priority Importance to Achieving Vision Performance Gap
SETTING THE STAGE Brand Internal Operations Integrated Plan
What it Will Take ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Measuring Success ,[object Object],[object Object],[object Object],[object Object]
SETTING THE STAGE Brand Internal Operations Integrated Plan
BRAND ,[object Object],[object Object],[object Object],[object Object]
Case for Consistency ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
There are a handful of well-known logos that are so easily recognized and have become such a part of consumers’ lives and culture that they don’t need a brand name to go along with them. The iconic symbol is enough to evoke feelings, memories, and perceptions in consumers about the business behind the logo.  Playboy, Nike, and  Apple  are just a few examples of logos that can stand on their own without a brand name attached to them. Starbucks Reaches the Pinnacle of Logo Recognition Success
There are a handful of well-known logos that are so easily recognized and have become such a part of consumers’ lives and culture that they don’t need a brand name to go along with them. The iconic symbol is enough to evoke feelings, memories, and perceptions in consumers about the business behind the logo.  Playboy, Nike, and  Apple  are just a few examples of logos that can stand on their own without a brand name attached to them. Starbucks Reaches the Pinnacle of Logo Recognition Success
Best Practices ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
 
 
 
 
 
 
 
 
INTEGRATED PLAN ,[object Object],[object Object],[object Object]
What is Integrated Marketing? ,[object Object],[object Object],[object Object],[object Object]
Case to Integrate Plan ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Parts of the Plan ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Situational Analysis ,[object Object],[object Object],[object Object],[object Object],[object Object]
Goals and Objectives ,[object Object],[object Object],[object Object],[object Object],[object Object]
Target Audiences ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Key Messages ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Strategies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Tactics ,[object Object],[object Object],[object Object],[object Object],[object Object]
Total Integration ,[object Object],[object Object],[object Object]
The Process ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
INTERNAL OPERATIONS ,[object Object],[object Object]
Creative Team SWOT ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Creative Team SWOT ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Best Practices ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 

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Jan 24 ppt

  • 2. ICE-BREAKER a b c d i j k l e f g h It’s for the best, Straylight Run Have a nice day, Bon Jovi Motown Philly I am what I am, Douglas Hodge version Star Spangled Banner Rockin’ the Suburbs Lucky Star Born to Run I Will Survive Here Comes the Sun Dancing Queen
  • 3. Queens 2017 Strategic Plan Strategic Imperative Committee Framework January 24, 2011
  • 4.
  • 6.
  • 7.
  • 8.
  • 9. Tools: Priority Matrix for Potential Strategies HIGH MEDIUM LOW LOW MEDIUM HIGH Highest Priority Medium Priority Low Priority Importance to Achieving Vision Performance Gap
  • 10. SETTING THE STAGE Brand Internal Operations Integrated Plan
  • 11.
  • 12.
  • 13. SETTING THE STAGE Brand Internal Operations Integrated Plan
  • 14.
  • 15.
  • 16.  
  • 17. There are a handful of well-known logos that are so easily recognized and have become such a part of consumers’ lives and culture that they don’t need a brand name to go along with them. The iconic symbol is enough to evoke feelings, memories, and perceptions in consumers about the business behind the logo. Playboy, Nike, and Apple are just a few examples of logos that can stand on their own without a brand name attached to them. Starbucks Reaches the Pinnacle of Logo Recognition Success
  • 18. There are a handful of well-known logos that are so easily recognized and have become such a part of consumers’ lives and culture that they don’t need a brand name to go along with them. The iconic symbol is enough to evoke feelings, memories, and perceptions in consumers about the business behind the logo. Playboy, Nike, and Apple are just a few examples of logos that can stand on their own without a brand name attached to them. Starbucks Reaches the Pinnacle of Logo Recognition Success
  • 19.
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