Presentation for Career Development Association of Australia, Queensland Branch, about the use of Social Media as a career tool.

1. Social Media Networking: A fad or an essential career tool CDAA | Brisbane | 3 March 2010 Jenni Proctor | Career Clarity jenni@careerclarity.com.au

2. Essential career tool always “It’s not what you know, it’s who you know.” Networking

3. Traditional networks

4. “It’s not what you know, it’s who knows that you know about it.” Networking – A new dimension

5. Typing pool – 2010 version

7. Linked In Twitter Facebook Power TrioBest sites for career management

8. Social Mainly social for most people Can ask anyone to be your friend News Sharing – Status, New babies, Holidays, Parties, Photos Business Heavily used by small business Fan pages and groups to share specific information News Sharing – Workshops, Products Meetup groups – networking events Facebook

9. Ernst & Young Careers

10. <A way of communicating to many using only 140 characters Used a lot by celebs and business US trend to advertise jobs through Twitter > That’s 138 characters! Headline pointing to your website or article Expand your job or business network Can search on daily basis – find out what jobs are coming up Expert status Twitter

12. www.linkedin.com More professionally oriented Can’t just link with anyone Interest groups Resume uploaded research people, companies, groups Linked In

13. August, 2009 - ComScore 70% of internet users visited social networking websites in 2009 Nearly 9 million Australians visited a social networking site in June, 2009 Only 29% in 2008 Popularity Worldwide: Facebook followed by MySpace, Windows Live, Bebo and Twitter. Facebook- 6 million visitors and growing 95 % from the previous year. MySpace Sites -3.5 million visitors, up 5 % Windows Live Profile with nearly 2 million visitors. Twitter witnessed the most substantial growth, surging to 8,000,000 visitors in June, 2009 Orkutalso achieved significant growth, up 607 percent. Talent Bar and yworld are upcoming sites. Social networking in Australia

14. World’s largest professional network 48 million members and growing 875,000 members in Australia Over 1,000 companies using LinkedIn Talent Advantage to hire employees. Telcos and banks are most likely to take advantage of the business network site Telstra, IBM, Optus, National Australia Bank and ANZ listed as the top five companies in Australia with the most employees on LinkedIn. Top five positions for Australians on LinkedIn include: business owner, director, manager, consultant and project manager. Industries - information technology and services industry, financial services, computer software, telecommunications, marketing and advertising, accounting, education management, human resources, banking and management consulting. Reference: http://www.smarte-commerce.com/social-networking-usage-in-australia/ Linked In

15. Preferred option for professional networking Network - Informational interviews Integrates blog posts and Twitter Can join groups to show expertise and interest Can submit articles to showcase expertise and link to website Can be useful for researching companies and individuals Linked In Advantages

16. Is Social Media Networking helpful in finding a new job? 14% some contact 7% “My career profile is available for public view.” The Age….

17. Social Networking Freedoms In 2003 – 2004, Social Media was BLOCKED Traditional companies Problems with Workplace Internet Leisure Browsing Contemporary companies want someone who Can promote their brand Can acquire new business Social personality usually uses social media!

18. Ciaran Norris, head of social media at the WPP agency Mindshare, says: “Last year was definitely a tipping-point for social media. Advertisers can now see it’s not just for kids, it’s not just for geeks – that was the worry before. More clients are asking about what we can do in social media..” Evening Standard, London, 25th January, 2010 Advertisers take it seriously

19. Globalisation Economic changes Flexible labour practices Information technology New techniques New practices New strategies New approaches World of work

20. Impacts on job seekers What we need to tell our clients Professional practice The use of social media within our profession What career practitioners need to know

21. Employers use search engines and social media to evaluate clients Internet content = new or lost opportunities New opportunities – market skills, establish contacts, promote themself Lost opportunities –photos, comments Blurred boundaries between public & private Privacy being tightened on Facebook 1. Impacts on job seekers

22. Be aware, not naïve Be consistent Be respectful Update regularly 2. What we need to tell our clients

23. Their use of Social Media Their level of privacy Anything on site that is private information Their level of awareness about privacy Their “exposure” – How would you feel if your employer or prospective employer looked at your site? Help or hinder your prospects? Keeping up to date with changes on a site Questions for clients

24. Be consistently branded How often is it updated? Is the information consistent with your resume? Professional or social profile? Shorts and thongs or business suit? Skills, accomplishments, passions, professional interests – Are they visible anywhere? Risk minimisation Profile Savvy

25. Same Advice, Different Context Until about 2009 Now Present yourself well in applications and interviews Present yourself in a good light to potential employers Look, act and sound as if you would be a good employee Utilise your network well Manage your online profile carefully Maintain consistency of your personal brand Does an online search make you seem employable? Utilise your online and offline networks

26. Are you networking online? Are you learning from others online? Are you using social media to promote your own professional interests or business? Are you helping your clients to use social networking to their advantage? 3. Professional Practice

27. Best example I have seen: Career Success Radio – Keith Keller and Annemarie Cross Weekly broadcasts International Highly visible on main social media sites Creating links with many career development organisations and individuals internationally www.careersuccessradio.com 4. Social media with our profession

28. Talent Bar Yworld Global Career Coaching Alliance Yahoo Groups – Career coaches Other sites to explore

29. To be Career Development Practitioners of the current times, relevant to all generations and aware of the main modes of communication that people are using……… Therefore Social Networking is an essential contemporary career development tool. Our challenge

30. Contact: Jenni Proctor Career Clarity jenni@careerclarity.com.au www.careerclarity.com.au