SlideShare una empresa de Scribd logo

Building Community in Blogger Outreach

•Descargar como PPTX, PDF•
•
Jenn Pedde
Jenn Pedde
Tecnología
1 de 26
Building Community in Blogger Outreach { BlogWorld – Social Media Business Summit June 2012 Jenn Pedde @JPedde @TheCmgr jpedde@thecommunitymanager.com
Things to Cover…  What is Blogger Outreach?  What is Community Management?  What are traditional functions of both areas?  Possibilities when doing both together well  Popular & Unpopular Methods  Tools for Blogger Outreach
What is Blogger Outreach?  Blog:  A website containing a writer’s own experiences, observations, opinions, etc., and often having images and links to other websites  Outreach:  The act of extending services, benefits, etc., to a wider section of the population, as in community work i.e. “an education outreach program”
Traditional Blogger Outreach Goals  PR  Brand Awareness
What is Community Management? Traditionally it’s Customer/User Focused:  Internally Owned Properties for Customers  Websites, Blogs, Forums, Platforms, Newsletters  Externally Unowned Properties for Customers  Social Communities on Twitter, Facebook, Linked In, etc.
Other sides of Community Management  Internal Employee Communication  Business 2 Business Relationship Building  Building Community in External Blogger Outreach
Blogger Outreach Possibilities  SEO / Linkbuilding  Increased Sales  Engaged Customers/Users  Product Testing  Being the dominant voice in your industry  Being the most trusted voice in your industry
What Does the Blogger Have?  Traffic  Influence  Targeted Audience  Potential  Social Media Assets  Authoritative Website  Friends  An Opinion About You
What Do You Have?  Content  Knowledge  Resources  Tools  A Product or Service
Popular Blogger Outreach Methods  Infographics  Giveaways  Product Testing/Reviews/Snea k Peeks  Guest Blogging  Badges  Ambassador Programs
Unpopular Blogger Outreach Methods  Sending announcements / press releases  Pitching your service/product/company  Write about me! Write about me!  Lying  Cold calling…in blog format.
So how do you become this guy?
1) Know Your Blogs
2) Have a Game Plan  Goals  Projects  Themes  Lists  Research
3) Individualize Your Pitch
4) Play by Blogger Rules  Follow the Blogger’s Guidelines as stated by their website.
5) Don’t “Hit It & Quit It”  Blogger outreach is like getting married.
6) Build on the Relationship  Keep coming back for more  Set reminders to follow up with lists one month, 3 months, 6 months later
Case of the Wrong Name Dear Organization,  My name is not Joseph Smith. This man has apparently confused his own email address with mine. In fact this email in general is very hurtful to me. I suffer from and lost a foot to diabetes. I therefore cannot participate in your "race" as I am hobbled. Perhaps I would be willing to participate if I could borrow Wilford Brimley's horse from his commercials. Is that something you could arrange? Please look into this. If I am able to ride a horse for the cure I may reconsider being involved. If you are unable to meet these conditions I would ask that you respectfully stop sending me emails that are meant for an inept computer user. Thank you kindly, JARED Smith  Jared, I apologize for this mix up. I deleted the email address from Joseph Smith’s account, so the messages being sent to you in error should stop. Please let me know if you receive any more.  Thank You, Outreach & Administrative Coordinator  Any word on my request for the horse?  No horses allowed on the race course…not this year. I’ll make a request to our Race director, though. :)"-Thank you, Outreach & Administrative Coordinator"
Never Lie.  “Let’s just clarify here. This email is addressed to a website. I got this email on a Thursday. The post she said she enjoyed was the one where I had to dig up my recently deceased dog. It’s pretty clear that Misty had never read my blog before.”  http://thebloggess.com/2010/11/its-possible-that-misty-is-just-fucking- with-me-but-i-really-doubt-it/
Blogger Outreach Tools  Buzzstream  SEOmoz  BlogDash  GroupHigh  Followerwonk.com  Klout  Cision (mostly PR)
Buzzstream  Link Prospect Research  Relationship Management  Outreach  Project & Task Management  List Building  Team Communication
Buzzstream:
SEOmoz  Weekly Crawls & Rank Tracking  Page Authority, Domain Authority and link data without leaving a single page (Toolbar)  Webinars, Community, new SEO info
SEOmoz
Thank You   Jenn Pedde  www.TheCommunityManager.com  www.2tor.com  @JPedde  @TheCmgr  jpedde@TheCommunityManager.com

Recomendados

Crisis Communication & Social Media: Understanding PR 2.0's Role in Crisis Re...
Crisis Communication & Social Media: Understanding PR 2.0's Role in Crisis Re...Crisis Communication & Social Media: Understanding PR 2.0's Role in Crisis Re...
Crisis Communication & Social Media: Understanding PR 2.0's Role in Crisis Re...Geben Communication
 
Social Media Marketing For Actors
Social Media Marketing For ActorsSocial Media Marketing For Actors
Social Media Marketing For ActorsMax Weinstein
 
Personal Branding Using Social Networks
Personal Branding Using Social NetworksPersonal Branding Using Social Networks
Personal Branding Using Social NetworksDebra Askanase
 
Social Media Training Boot Camp - Tools & Strategy
Social Media Training Boot Camp - Tools & StrategySocial Media Training Boot Camp - Tools & Strategy
Social Media Training Boot Camp - Tools & StrategyJJ Lassberg
 
25 Ways To Get Traffic To Your Website - Center for Nonprofit Success - Socia...
25 Ways To Get Traffic To Your Website - Center for Nonprofit Success - Socia...25 Ways To Get Traffic To Your Website - Center for Nonprofit Success - Socia...
25 Ways To Get Traffic To Your Website - Center for Nonprofit Success - Socia...Andy Huston
 
Turning prospects into customers and customers into fans
Turning prospects into customers and customers into fansTurning prospects into customers and customers into fans
Turning prospects into customers and customers into fansggertz
 
Effective Blogging: Strategy & Top Tips
Effective Blogging: Strategy & Top TipsEffective Blogging: Strategy & Top Tips
Effective Blogging: Strategy & Top TipsJJ Lassberg
 
The Power of Like and Social Sharing Tools
The Power of Like and Social Sharing ToolsThe Power of Like and Social Sharing Tools
The Power of Like and Social Sharing ToolsDebra Askanase
 

Recomendados

Crisis Communication & Social Media: Understanding PR 2.0's Role in Crisis Re...
Crisis Communication & Social Media: Understanding PR 2.0's Role in Crisis Re...Crisis Communication & Social Media: Understanding PR 2.0's Role in Crisis Re...
Crisis Communication & Social Media: Understanding PR 2.0's Role in Crisis Re...Geben Communication
 
Social Media Marketing For Actors
Social Media Marketing For ActorsSocial Media Marketing For Actors
Social Media Marketing For ActorsMax Weinstein
 
Personal Branding Using Social Networks
Personal Branding Using Social NetworksPersonal Branding Using Social Networks
Personal Branding Using Social NetworksDebra Askanase
 
Social Media Training Boot Camp - Tools & Strategy
Social Media Training Boot Camp - Tools & StrategySocial Media Training Boot Camp - Tools & Strategy
Social Media Training Boot Camp - Tools & StrategyJJ Lassberg
 
25 Ways To Get Traffic To Your Website - Center for Nonprofit Success - Socia...
25 Ways To Get Traffic To Your Website - Center for Nonprofit Success - Socia...25 Ways To Get Traffic To Your Website - Center for Nonprofit Success - Socia...
25 Ways To Get Traffic To Your Website - Center for Nonprofit Success - Socia...Andy Huston
 
Turning prospects into customers and customers into fans
Turning prospects into customers and customers into fansTurning prospects into customers and customers into fans
Turning prospects into customers and customers into fansggertz
 
Effective Blogging: Strategy & Top Tips
Effective Blogging: Strategy & Top TipsEffective Blogging: Strategy & Top Tips
Effective Blogging: Strategy & Top TipsJJ Lassberg
 
The Power of Like and Social Sharing Tools
The Power of Like and Social Sharing ToolsThe Power of Like and Social Sharing Tools
The Power of Like and Social Sharing ToolsDebra Askanase
 
Chamber of Commerce - Social Media Strategy Workshop
Chamber of Commerce - Social Media Strategy WorkshopChamber of Commerce - Social Media Strategy Workshop
Chamber of Commerce - Social Media Strategy WorkshopHydrant
 
Social Media Strategy for Fraternal Organizations at @AFLV's #CFLNBGLC
Social Media Strategy for Fraternal Organizations at @AFLV's #CFLNBGLCSocial Media Strategy for Fraternal Organizations at @AFLV's #CFLNBGLC
Social Media Strategy for Fraternal Organizations at @AFLV's #CFLNBGLCAndy Huston
 
Social Media Boot Camp Training Intro
Social Media Boot Camp Training IntroSocial Media Boot Camp Training Intro
Social Media Boot Camp Training IntroJJ Lassberg
 
Social Media And Engagement Strategies For Online Campaigns
Social Media And Engagement Strategies For Online CampaignsSocial Media And Engagement Strategies For Online Campaigns
Social Media And Engagement Strategies For Online CampaignsDebra Askanase
 
Social Media Listening for Nonprofits
Social Media Listening for NonprofitsSocial Media Listening for Nonprofits
Social Media Listening for NonprofitsChad Norman
 
Social Funding - Nonprofit Social Media Fundraising
Social Funding - Nonprofit Social Media FundraisingSocial Funding - Nonprofit Social Media Fundraising
Social Funding - Nonprofit Social Media FundraisingJJ Lassberg
 
Aflv 2013-sm4 fo
Aflv 2013-sm4 foAflv 2013-sm4 fo
Aflv 2013-sm4 foAndy Huston
 
#10NTC Social Media Basics for Nonprofits
#10NTC Social Media Basics for Nonprofits#10NTC Social Media Basics for Nonprofits
#10NTC Social Media Basics for Nonprofitsguest7a83015
 
Women & the Dynamics of Digital Social Capital
Women & the Dynamics of Digital Social CapitalWomen & the Dynamics of Digital Social Capital
Women & the Dynamics of Digital Social CapitalDeanna Zandt
 
Communication: Building Foundation Awareness Through Compelling News and Soci...
Communication: Building Foundation Awareness Through Compelling News and Soci...Communication: Building Foundation Awareness Through Compelling News and Soci...
Communication: Building Foundation Awareness Through Compelling News and Soci...Andy Huston
 
SEO
SEOSEO
SEOVicki Starfire
 
Social media basic for nonprofits
Social media basic for nonprofitsSocial media basic for nonprofits
Social media basic for nonprofitsapruitt
 
Lunch Presentation 072909 on Social Media
Lunch Presentation 072909 on Social MediaLunch Presentation 072909 on Social Media
Lunch Presentation 072909 on Social MediaDavid C Aaronson
 
The Impact of Technology on Dementia Care Services
The Impact of Technology on Dementia Care ServicesThe Impact of Technology on Dementia Care Services
The Impact of Technology on Dementia Care ServicesJJ Lassberg
 
Social Media for Job seekers
Social Media for Job seekersSocial Media for Job seekers
Social Media for Job seekersCove Consulting
 
What Chamber Professionals Should Know
What Chamber Professionals Should KnowWhat Chamber Professionals Should Know
What Chamber Professionals Should KnowCheryl Smith
 
Principles of Social Media Fundraising
Principles of Social Media FundraisingPrinciples of Social Media Fundraising
Principles of Social Media FundraisingDebra Askanase
 
Social media for small business. How to Increase Your Visibility in 21 days
Social media for small business. How to Increase Your Visibility in 21 daysSocial media for small business. How to Increase Your Visibility in 21 days
Social media for small business. How to Increase Your Visibility in 21 daysCatherine Marsden MS, PMP
 
Speaking Of Social Media Marketing and PR
Speaking Of Social Media Marketing and PRSpeaking Of Social Media Marketing and PR
Speaking Of Social Media Marketing and PRBARBARA ROZGONYI
 
Integrated Marketing Summit - KC - Social Media Panel
Integrated Marketing Summit - KC - Social Media PanelIntegrated Marketing Summit - KC - Social Media Panel
Integrated Marketing Summit - KC - Social Media PanelChris Kovac
 
AJLI - Implementing Social Networks
AJLI - Implementing Social NetworksAJLI - Implementing Social Networks
AJLI - Implementing Social NetworksHoward Greenstein
 
Create Your Brand for CEWit 2016 Indiana University
Create Your Brand for CEWit 2016 Indiana UniversityCreate Your Brand for CEWit 2016 Indiana University
Create Your Brand for CEWit 2016 Indiana UniversityInGe, Incorporated
 

Más contenido relacionado

La actualidad más candente

Chamber of Commerce - Social Media Strategy Workshop
Chamber of Commerce - Social Media Strategy WorkshopChamber of Commerce - Social Media Strategy Workshop
Chamber of Commerce - Social Media Strategy WorkshopHydrant
 
Social Media Strategy for Fraternal Organizations at @AFLV's #CFLNBGLC
Social Media Strategy for Fraternal Organizations at @AFLV's #CFLNBGLCSocial Media Strategy for Fraternal Organizations at @AFLV's #CFLNBGLC
Social Media Strategy for Fraternal Organizations at @AFLV's #CFLNBGLCAndy Huston
 
Social Media Boot Camp Training Intro
Social Media Boot Camp Training IntroSocial Media Boot Camp Training Intro
Social Media Boot Camp Training IntroJJ Lassberg
 
Social Media And Engagement Strategies For Online Campaigns
Social Media And Engagement Strategies For Online CampaignsSocial Media And Engagement Strategies For Online Campaigns
Social Media And Engagement Strategies For Online CampaignsDebra Askanase
 
Social Media Listening for Nonprofits
Social Media Listening for NonprofitsSocial Media Listening for Nonprofits
Social Media Listening for NonprofitsChad Norman
 
Social Funding - Nonprofit Social Media Fundraising
Social Funding - Nonprofit Social Media FundraisingSocial Funding - Nonprofit Social Media Fundraising
Social Funding - Nonprofit Social Media FundraisingJJ Lassberg
 
Aflv 2013-sm4 fo
Aflv 2013-sm4 foAflv 2013-sm4 fo
Aflv 2013-sm4 foAndy Huston
 
#10NTC Social Media Basics for Nonprofits
#10NTC Social Media Basics for Nonprofits#10NTC Social Media Basics for Nonprofits
#10NTC Social Media Basics for Nonprofitsguest7a83015
 
Women & the Dynamics of Digital Social Capital
Women & the Dynamics of Digital Social CapitalWomen & the Dynamics of Digital Social Capital
Women & the Dynamics of Digital Social CapitalDeanna Zandt
 
Communication: Building Foundation Awareness Through Compelling News and Soci...
Communication: Building Foundation Awareness Through Compelling News and Soci...Communication: Building Foundation Awareness Through Compelling News and Soci...
Communication: Building Foundation Awareness Through Compelling News and Soci...Andy Huston
 
Social media basic for nonprofits
Social media basic for nonprofitsSocial media basic for nonprofits
Social media basic for nonprofitsapruitt
 
Lunch Presentation 072909 on Social Media
Lunch Presentation 072909 on Social MediaLunch Presentation 072909 on Social Media
Lunch Presentation 072909 on Social MediaDavid C Aaronson
 
The Impact of Technology on Dementia Care Services
The Impact of Technology on Dementia Care ServicesThe Impact of Technology on Dementia Care Services
The Impact of Technology on Dementia Care ServicesJJ Lassberg
 
Social Media for Job seekers
Social Media for Job seekersSocial Media for Job seekers
Social Media for Job seekersCove Consulting
 
What Chamber Professionals Should Know
What Chamber Professionals Should KnowWhat Chamber Professionals Should Know
What Chamber Professionals Should KnowCheryl Smith
 
Principles of Social Media Fundraising
Principles of Social Media FundraisingPrinciples of Social Media Fundraising
Principles of Social Media FundraisingDebra Askanase
 
Social media for small business. How to Increase Your Visibility in 21 days
Social media for small business. How to Increase Your Visibility in 21 daysSocial media for small business. How to Increase Your Visibility in 21 days
Social media for small business. How to Increase Your Visibility in 21 daysCatherine Marsden MS, PMP
 
Speaking Of Social Media Marketing and PR
Speaking Of Social Media Marketing and PRSpeaking Of Social Media Marketing and PR
Speaking Of Social Media Marketing and PRBARBARA ROZGONYI
 
Integrated Marketing Summit - KC - Social Media Panel
Integrated Marketing Summit - KC - Social Media PanelIntegrated Marketing Summit - KC - Social Media Panel
Integrated Marketing Summit - KC - Social Media PanelChris Kovac
 

La actualidad más candente (20)

Chamber of Commerce - Social Media Strategy Workshop
Chamber of Commerce - Social Media Strategy WorkshopChamber of Commerce - Social Media Strategy Workshop
Chamber of Commerce - Social Media Strategy Workshop
 
Social Media Strategy for Fraternal Organizations at @AFLV's #CFLNBGLC
Social Media Strategy for Fraternal Organizations at @AFLV's #CFLNBGLCSocial Media Strategy for Fraternal Organizations at @AFLV's #CFLNBGLC
Social Media Strategy for Fraternal Organizations at @AFLV's #CFLNBGLC
 
Social Media Boot Camp Training Intro
Social Media Boot Camp Training IntroSocial Media Boot Camp Training Intro
Social Media Boot Camp Training Intro
 
Social Media And Engagement Strategies For Online Campaigns
Social Media And Engagement Strategies For Online CampaignsSocial Media And Engagement Strategies For Online Campaigns
Social Media And Engagement Strategies For Online Campaigns
 
Social Media Listening for Nonprofits
Social Media Listening for NonprofitsSocial Media Listening for Nonprofits
Social Media Listening for Nonprofits
 
Social Funding - Nonprofit Social Media Fundraising
Social Funding - Nonprofit Social Media FundraisingSocial Funding - Nonprofit Social Media Fundraising
Social Funding - Nonprofit Social Media Fundraising
 
Aflv 2013-sm4 fo
Aflv 2013-sm4 foAflv 2013-sm4 fo
Aflv 2013-sm4 fo
 
#10NTC Social Media Basics for Nonprofits
#10NTC Social Media Basics for Nonprofits#10NTC Social Media Basics for Nonprofits
#10NTC Social Media Basics for Nonprofits
 
Women & the Dynamics of Digital Social Capital
Women & the Dynamics of Digital Social CapitalWomen & the Dynamics of Digital Social Capital
Women & the Dynamics of Digital Social Capital
 
Communication: Building Foundation Awareness Through Compelling News and Soci...
Communication: Building Foundation Awareness Through Compelling News and Soci...Communication: Building Foundation Awareness Through Compelling News and Soci...
Communication: Building Foundation Awareness Through Compelling News and Soci...
 
SEO
SEOSEO
SEO
 
Social media basic for nonprofits
Social media basic for nonprofitsSocial media basic for nonprofits
Social media basic for nonprofits
 
Lunch Presentation 072909 on Social Media
Lunch Presentation 072909 on Social MediaLunch Presentation 072909 on Social Media
Lunch Presentation 072909 on Social Media
 
The Impact of Technology on Dementia Care Services
The Impact of Technology on Dementia Care ServicesThe Impact of Technology on Dementia Care Services
The Impact of Technology on Dementia Care Services
 
Social Media for Job seekers
Social Media for Job seekersSocial Media for Job seekers
Social Media for Job seekers
 
What Chamber Professionals Should Know
What Chamber Professionals Should KnowWhat Chamber Professionals Should Know
What Chamber Professionals Should Know
 
Principles of Social Media Fundraising
Principles of Social Media FundraisingPrinciples of Social Media Fundraising
Principles of Social Media Fundraising
 
Social media for small business. How to Increase Your Visibility in 21 days
Social media for small business. How to Increase Your Visibility in 21 daysSocial media for small business. How to Increase Your Visibility in 21 days
Social media for small business. How to Increase Your Visibility in 21 days
 
Speaking Of Social Media Marketing and PR
Speaking Of Social Media Marketing and PRSpeaking Of Social Media Marketing and PR
Speaking Of Social Media Marketing and PR
 
Integrated Marketing Summit - KC - Social Media Panel
Integrated Marketing Summit - KC - Social Media PanelIntegrated Marketing Summit - KC - Social Media Panel
Integrated Marketing Summit - KC - Social Media Panel
 

Similar a Building Community in Blogger Outreach

AJLI - Implementing Social Networks
AJLI - Implementing Social NetworksAJLI - Implementing Social Networks
AJLI - Implementing Social NetworksHoward Greenstein
 
Create Your Brand for CEWit 2016 Indiana University
Create Your Brand for CEWit 2016 Indiana UniversityCreate Your Brand for CEWit 2016 Indiana University
Create Your Brand for CEWit 2016 Indiana UniversityInGe, Incorporated
 
Social Media Workshop
Social Media WorkshopSocial Media Workshop
Social Media WorkshopSitesPlus
 
3Fold Communications Intro to Social Media Training
3Fold Communications Intro to Social Media Training3Fold Communications Intro to Social Media Training
3Fold Communications Intro to Social Media TrainingLesley Miller
 
Facebook for Business
Facebook for BusinessFacebook for Business
Facebook for BusinessTanya Salcido
 
Facebook for Business
Facebook for BusinessFacebook for Business
Facebook for BusinessTanya Salcido
 
Social Media - Understanding Its Use
Social Media - Understanding Its UseSocial Media - Understanding Its Use
Social Media - Understanding Its UseWill Zell
 
ComfortLife Marketing Academy: Social value of community
ComfortLife Marketing Academy: Social value of communityComfortLife Marketing Academy: Social value of community
ComfortLife Marketing Academy: Social value of communityOur Kids Media
 
Metro-SEO | Social Networking 06302009
Metro-SEO | Social Networking 06302009Metro-SEO | Social Networking 06302009
Metro-SEO | Social Networking 06302009AshMyers
 
Vinton Chamber Social Media for Business Workshop
Vinton Chamber Social Media for Business WorkshopVinton Chamber Social Media for Business Workshop
Vinton Chamber Social Media for Business WorkshopSandy Ratliff
 
LinkedIn, Facebook & Twitter for Lawyers
LinkedIn, Facebook & Twitter for LawyersLinkedIn, Facebook & Twitter for Lawyers
LinkedIn, Facebook & Twitter for LawyersCarolyn Elefant
 
Tweeting 9-5: What a way to make a living.
Tweeting 9-5: What a way to make a living.Tweeting 9-5: What a way to make a living.
Tweeting 9-5: What a way to make a living.Chrystie Vachon
 
Increase Visibility and Personal Branding On LinkedIn
Increase Visibility and Personal Branding On LinkedIn Increase Visibility and Personal Branding On LinkedIn
Increase Visibility and Personal Branding On LinkedIn VINCE FERRARO
 

Similar a Building Community in Blogger Outreach (20)

AJLI - Implementing Social Networks
AJLI - Implementing Social NetworksAJLI - Implementing Social Networks
AJLI - Implementing Social Networks
 
Create Your Brand for CEWit 2016 Indiana University
Create Your Brand for CEWit 2016 Indiana UniversityCreate Your Brand for CEWit 2016 Indiana University
Create Your Brand for CEWit 2016 Indiana University
 
Social Media Workshop
Social Media WorkshopSocial Media Workshop
Social Media Workshop
 
3Fold Communications Intro to Social Media Training
3Fold Communications Intro to Social Media Training3Fold Communications Intro to Social Media Training
3Fold Communications Intro to Social Media Training
 
Facebook for Business
Facebook for BusinessFacebook for Business
Facebook for Business
 
Facebook for Business
Facebook for BusinessFacebook for Business
Facebook for Business
 
Lunch Bunch O' Social Media
Lunch Bunch O' Social MediaLunch Bunch O' Social Media
Lunch Bunch O' Social Media
 
Social Media Fundamentals April 2012
Social Media Fundamentals April 2012Social Media Fundamentals April 2012
Social Media Fundamentals April 2012
 
Social Media - Understanding Its Use
Social Media - Understanding Its UseSocial Media - Understanding Its Use
Social Media - Understanding Its Use
 
PR 21.0: Increasing your non-profits exposure using social media
PR 21.0: Increasing your non-profits exposure using social mediaPR 21.0: Increasing your non-profits exposure using social media
PR 21.0: Increasing your non-profits exposure using social media
 
ComfortLife Marketing Academy: Social value of community
ComfortLife Marketing Academy: Social value of communityComfortLife Marketing Academy: Social value of community
ComfortLife Marketing Academy: Social value of community
 
Social Media - Making The Face To Face Connections
Social Media - Making The Face To Face ConnectionsSocial Media - Making The Face To Face Connections
Social Media - Making The Face To Face Connections
 
Turn your social media connections into face to
Turn your social media connections into face toTurn your social media connections into face to
Turn your social media connections into face to
 
Metro-SEO | Social Networking 06302009
Metro-SEO | Social Networking 06302009Metro-SEO | Social Networking 06302009
Metro-SEO | Social Networking 06302009
 
2011 Home Care 100
2011 Home Care 1002011 Home Care 100
2011 Home Care 100
 
Vinton Chamber Social Media for Business Workshop
Vinton Chamber Social Media for Business WorkshopVinton Chamber Social Media for Business Workshop
Vinton Chamber Social Media for Business Workshop
 
LinkedIn, Facebook & Twitter for Lawyers
LinkedIn, Facebook & Twitter for LawyersLinkedIn, Facebook & Twitter for Lawyers
LinkedIn, Facebook & Twitter for Lawyers
 
Presentation Social Media With A Purpose
Presentation Social Media With A PurposePresentation Social Media With A Purpose
Presentation Social Media With A Purpose
 
Tweeting 9-5: What a way to make a living.
Tweeting 9-5: What a way to make a living.Tweeting 9-5: What a way to make a living.
Tweeting 9-5: What a way to make a living.
 
Increase Visibility and Personal Branding On LinkedIn
Increase Visibility and Personal Branding On LinkedIn Increase Visibility and Personal Branding On LinkedIn
Increase Visibility and Personal Branding On LinkedIn
 

Último

Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...Drew Madelung
 
Presentation on how to chat with PDF using ChatGPT code interpreter
Presentation on how to chat with PDF using ChatGPT code interpreterPresentation on how to chat with PDF using ChatGPT code interpreter
Presentation on how to chat with PDF using ChatGPT code interpreternaman860154
 
08448380779 Call Girls In Civil Lines Women Seeking Men
08448380779 Call Girls In Civil Lines Women Seeking Men08448380779 Call Girls In Civil Lines Women Seeking Men
08448380779 Call Girls In Civil Lines Women Seeking MenDelhi Call girls
 
Kalyanpur ) Call Girls in Lucknow Finest Escorts Service 🍸 8923113531 🎰 Avail...
Kalyanpur ) Call Girls in Lucknow Finest Escorts Service 🍸 8923113531 🎰 Avail...Kalyanpur ) Call Girls in Lucknow Finest Escorts Service 🍸 8923113531 🎰 Avail...
Kalyanpur ) Call Girls in Lucknow Finest Escorts Service 🍸 8923113531 🎰 Avail...gurkirankumar98700
 
From Event to Action: Accelerate Your Decision Making with Real-Time Automation
From Event to Action: Accelerate Your Decision Making with Real-Time AutomationFrom Event to Action: Accelerate Your Decision Making with Real-Time Automation
From Event to Action: Accelerate Your Decision Making with Real-Time AutomationSafe Software
 
Google AI Hackathon: LLM based Evaluator for RAG
Google AI Hackathon: LLM based Evaluator for RAGGoogle AI Hackathon: LLM based Evaluator for RAG
Google AI Hackathon: LLM based Evaluator for RAGSujit Pal
 
Boost PC performance: How more available memory can improve productivity
Boost PC performance: How more available memory can improve productivityBoost PC performance: How more available memory can improve productivity
Boost PC performance: How more available memory can improve productivityPrincipled Technologies
 
Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...
Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...
Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...Igalia
 
Scaling API-first – The story of a global engineering organization
Scaling API-first – The story of a global engineering organizationScaling API-first – The story of a global engineering organization
Scaling API-first – The story of a global engineering organizationRadu Cotescu
 
GenCyber Cyber Security Day Presentation
GenCyber Cyber Security Day PresentationGenCyber Cyber Security Day Presentation
GenCyber Cyber Security Day PresentationMichael W. Hawkins
 
04-2024-HHUG-Sales-and-Marketing-Alignment.pptx
04-2024-HHUG-Sales-and-Marketing-Alignment.pptx04-2024-HHUG-Sales-and-Marketing-Alignment.pptx
04-2024-HHUG-Sales-and-Marketing-Alignment.pptxHampshireHUG
 
Data Cloud, More than a CDP by Matt Robison
Data Cloud, More than a CDP by Matt RobisonData Cloud, More than a CDP by Matt Robison
Data Cloud, More than a CDP by Matt RobisonAnna Loughnan Colquhoun
 
Injustice - Developers Among Us (SciFiDevCon 2024)
Injustice - Developers Among Us (SciFiDevCon 2024)Injustice - Developers Among Us (SciFiDevCon 2024)
Injustice - Developers Among Us (SciFiDevCon 2024)Allon Mureinik
 
Transforming Data Streams with Kafka Connect: An Introduction to Single Messa...
Transforming Data Streams with Kafka Connect: An Introduction to Single Messa...Transforming Data Streams with Kafka Connect: An Introduction to Single Messa...
Transforming Data Streams with Kafka Connect: An Introduction to Single Messa...HostedbyConfluent
 
🐬 The future of MySQL is Postgres 🐘
🐬 The future of MySQL is Postgres 🐘🐬 The future of MySQL is Postgres 🐘
🐬 The future of MySQL is Postgres 🐘RTylerCroy
 
A Domino Admins Adventures (Engage 2024)
A Domino Admins Adventures (Engage 2024)A Domino Admins Adventures (Engage 2024)
A Domino Admins Adventures (Engage 2024)Gabriella Davis
 
08448380779 Call Girls In Friends Colony Women Seeking Men
08448380779 Call Girls In Friends Colony Women Seeking Men08448380779 Call Girls In Friends Colony Women Seeking Men
08448380779 Call Girls In Friends Colony Women Seeking MenDelhi Call girls
 
Automating Business Process via MuleSoft Composer | Bangalore MuleSoft Meetup...
Automating Business Process via MuleSoft Composer | Bangalore MuleSoft Meetup...Automating Business Process via MuleSoft Composer | Bangalore MuleSoft Meetup...
Automating Business Process via MuleSoft Composer | Bangalore MuleSoft Meetup...shyamraj55
 
#StandardsGoals for 2024: What’s new for BISAC - Tech Forum 2024
#StandardsGoals for 2024: What’s new for BISAC - Tech Forum 2024#StandardsGoals for 2024: What’s new for BISAC - Tech Forum 2024
#StandardsGoals for 2024: What’s new for BISAC - Tech Forum 2024BookNet Canada
 
How to convert PDF to text with Nanonets
How to convert PDF to text with NanonetsHow to convert PDF to text with Nanonets
How to convert PDF to text with Nanonetsnaman860154
 

Último (20)

Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...
 
Presentation on how to chat with PDF using ChatGPT code interpreter
Presentation on how to chat with PDF using ChatGPT code interpreterPresentation on how to chat with PDF using ChatGPT code interpreter
Presentation on how to chat with PDF using ChatGPT code interpreter
 
08448380779 Call Girls In Civil Lines Women Seeking Men
08448380779 Call Girls In Civil Lines Women Seeking Men08448380779 Call Girls In Civil Lines Women Seeking Men
08448380779 Call Girls In Civil Lines Women Seeking Men
 
Kalyanpur ) Call Girls in Lucknow Finest Escorts Service 🍸 8923113531 🎰 Avail...
Kalyanpur ) Call Girls in Lucknow Finest Escorts Service 🍸 8923113531 🎰 Avail...Kalyanpur ) Call Girls in Lucknow Finest Escorts Service 🍸 8923113531 🎰 Avail...
Kalyanpur ) Call Girls in Lucknow Finest Escorts Service 🍸 8923113531 🎰 Avail...
 
From Event to Action: Accelerate Your Decision Making with Real-Time Automation
From Event to Action: Accelerate Your Decision Making with Real-Time AutomationFrom Event to Action: Accelerate Your Decision Making with Real-Time Automation
From Event to Action: Accelerate Your Decision Making with Real-Time Automation
 
Google AI Hackathon: LLM based Evaluator for RAG
Google AI Hackathon: LLM based Evaluator for RAGGoogle AI Hackathon: LLM based Evaluator for RAG
Google AI Hackathon: LLM based Evaluator for RAG
 
Boost PC performance: How more available memory can improve productivity
Boost PC performance: How more available memory can improve productivityBoost PC performance: How more available memory can improve productivity
Boost PC performance: How more available memory can improve productivity
 
Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...
Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...
Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...
 
Scaling API-first – The story of a global engineering organization
Scaling API-first – The story of a global engineering organizationScaling API-first – The story of a global engineering organization
Scaling API-first – The story of a global engineering organization
 
GenCyber Cyber Security Day Presentation
GenCyber Cyber Security Day PresentationGenCyber Cyber Security Day Presentation
GenCyber Cyber Security Day Presentation
 
04-2024-HHUG-Sales-and-Marketing-Alignment.pptx
04-2024-HHUG-Sales-and-Marketing-Alignment.pptx04-2024-HHUG-Sales-and-Marketing-Alignment.pptx
04-2024-HHUG-Sales-and-Marketing-Alignment.pptx
 
Data Cloud, More than a CDP by Matt Robison
Data Cloud, More than a CDP by Matt RobisonData Cloud, More than a CDP by Matt Robison
Data Cloud, More than a CDP by Matt Robison
 
Injustice - Developers Among Us (SciFiDevCon 2024)
Injustice - Developers Among Us (SciFiDevCon 2024)Injustice - Developers Among Us (SciFiDevCon 2024)
Injustice - Developers Among Us (SciFiDevCon 2024)
 
Transforming Data Streams with Kafka Connect: An Introduction to Single Messa...
Transforming Data Streams with Kafka Connect: An Introduction to Single Messa...Transforming Data Streams with Kafka Connect: An Introduction to Single Messa...
Transforming Data Streams with Kafka Connect: An Introduction to Single Messa...
 
🐬 The future of MySQL is Postgres 🐘
🐬 The future of MySQL is Postgres 🐘🐬 The future of MySQL is Postgres 🐘
🐬 The future of MySQL is Postgres 🐘
 
A Domino Admins Adventures (Engage 2024)
A Domino Admins Adventures (Engage 2024)A Domino Admins Adventures (Engage 2024)
A Domino Admins Adventures (Engage 2024)
 
08448380779 Call Girls In Friends Colony Women Seeking Men
08448380779 Call Girls In Friends Colony Women Seeking Men08448380779 Call Girls In Friends Colony Women Seeking Men
08448380779 Call Girls In Friends Colony Women Seeking Men
 
Automating Business Process via MuleSoft Composer | Bangalore MuleSoft Meetup...
Automating Business Process via MuleSoft Composer | Bangalore MuleSoft Meetup...Automating Business Process via MuleSoft Composer | Bangalore MuleSoft Meetup...
Automating Business Process via MuleSoft Composer | Bangalore MuleSoft Meetup...
 
#StandardsGoals for 2024: What’s new for BISAC - Tech Forum 2024
#StandardsGoals for 2024: What’s new for BISAC - Tech Forum 2024#StandardsGoals for 2024: What’s new for BISAC - Tech Forum 2024
#StandardsGoals for 2024: What’s new for BISAC - Tech Forum 2024
 
How to convert PDF to text with Nanonets
How to convert PDF to text with NanonetsHow to convert PDF to text with Nanonets
How to convert PDF to text with Nanonets
 

Building Community in Blogger Outreach

  • 1. Building Community in Blogger Outreach { BlogWorld – Social Media Business Summit June 2012 Jenn Pedde @JPedde @TheCmgr jpedde@thecommunitymanager.com
  • 2. Things to Cover…  What is Blogger Outreach?  What is Community Management?  What are traditional functions of both areas?  Possibilities when doing both together well  Popular & Unpopular Methods  Tools for Blogger Outreach
  • 3. What is Blogger Outreach?  Blog:  A website containing a writer’s own experiences, observations, opinions, etc., and often having images and links to other websites  Outreach:  The act of extending services, benefits, etc., to a wider section of the population, as in community work i.e. “an education outreach program”
  • 4. Traditional Blogger Outreach Goals  PR  Brand Awareness
  • 5. What is Community Management? Traditionally it’s Customer/User Focused:  Internally Owned Properties for Customers  Websites, Blogs, Forums, Platforms, Newsletters  Externally Unowned Properties for Customers  Social Communities on Twitter, Facebook, Linked In, etc.
  • 6. Other sides of Community Management  Internal Employee Communication  Business 2 Business Relationship Building  Building Community in External Blogger Outreach
  • 7. Blogger Outreach Possibilities  SEO / Linkbuilding  Increased Sales  Engaged Customers/Users  Product Testing  Being the dominant voice in your industry  Being the most trusted voice in your industry
  • 8. What Does the Blogger Have?  Traffic  Influence  Targeted Audience  Potential  Social Media Assets  Authoritative Website  Friends  An Opinion About You
  • 9. What Do You Have?  Content  Knowledge  Resources  Tools  A Product or Service
  • 10. Popular Blogger Outreach Methods  Infographics  Giveaways  Product Testing/Reviews/Snea k Peeks  Guest Blogging  Badges  Ambassador Programs
  • 11. Unpopular Blogger Outreach Methods  Sending announcements / press releases  Pitching your service/product/company  Write about me! Write about me!  Lying  Cold calling…in blog format.
  • 12. So how do you become this guy?
  • 13. 1) Know Your Blogs
  • 14. 2) Have a Game Plan  Goals  Projects  Themes  Lists  Research
  • 16. 4) Play by Blogger Rules  Follow the Blogger’s Guidelines as stated by their website.
  • 17. 5) Don’t “Hit It & Quit It”  Blogger outreach is like getting married.
  • 18. 6) Build on the Relationship  Keep coming back for more  Set reminders to follow up with lists one month, 3 months, 6 months later
  • 19. Case of the Wrong Name Dear Organization,  My name is not Joseph Smith. This man has apparently confused his own email address with mine. In fact this email in general is very hurtful to me. I suffer from and lost a foot to diabetes. I therefore cannot participate in your "race" as I am hobbled. Perhaps I would be willing to participate if I could borrow Wilford Brimley's horse from his commercials. Is that something you could arrange? Please look into this. If I am able to ride a horse for the cure I may reconsider being involved. If you are unable to meet these conditions I would ask that you respectfully stop sending me emails that are meant for an inept computer user. Thank you kindly, JARED Smith  Jared, I apologize for this mix up. I deleted the email address from Joseph Smith’s account, so the messages being sent to you in error should stop. Please let me know if you receive any more.  Thank You, Outreach & Administrative Coordinator  Any word on my request for the horse?  No horses allowed on the race course…not this year. I’ll make a request to our Race director, though. :)"-Thank you, Outreach & Administrative Coordinator"
  • 20. Never Lie.  “Let’s just clarify here. This email is addressed to a website. I got this email on a Thursday. The post she said she enjoyed was the one where I had to dig up my recently deceased dog. It’s pretty clear that Misty had never read my blog before.”  http://thebloggess.com/2010/11/its-possible-that-misty-is-just-fucking- with-me-but-i-really-doubt-it/
  • 21. Blogger Outreach Tools  Buzzstream  SEOmoz  BlogDash  GroupHigh  Followerwonk.com  Klout  Cision (mostly PR)
  • 22. Buzzstream  Link Prospect Research  Relationship Management  Outreach  Project & Task Management  List Building  Team Communication
  • 24. SEOmoz  Weekly Crawls & Rank Tracking  Page Authority, Domain Authority and link data without leaving a single page (Toolbar)  Webinars, Community, new SEO info
  • 26. Thank You   Jenn Pedde  www.TheCommunityManager.com  www.2tor.com  @JPedde  @TheCmgr  jpedde@TheCommunityManager.com