Presentation I made for NOMI Network's NIFT program on Social Media Marketing and Metrics

1. I N S T R U C T O R : J E N N A F O R S T R O M
Social Media
Marketing

2. TODAY’S LESSON
• What is Social Media?
• Digital Storytelling
• Metrics
• Holiday Season
• Customer Service
• Contact & Resources

3. WHAT IS
“SOCIAL MEDIA”?

4. SOCIAL MEDIA
websites and applications that enable users to create and
share content or participate in social media networks.

5. EXAMPLES
Facebook
Instagram
Twitter
YouTube
Who is on something other than Facebook?

6. “On average,
5 to 7 brand impressions
are necessary before someone will
remember your brand.”
– Pam Moore

7. FACEBOOK & INSTAGRAM

8. WHY?
• Delivery optimization – there are more people to choose from,
Facebook and Instagram can target the best people at the lowest
cost.
• Engaged audiences – many people see Instagram as a platform
of inspiration. 1/3 of Instragram stories are done by businesses.
• It’s easy! You don’t need to set up an Instagram account.
Facebook does it for you. Same content – two different locations.

9. INSTAGRAM STATISTICS FOR
CAMBODIA
Insights:
• Total: 658,300
• Roughly 50/50 male / female
• Majority of users 18-34 yrs. old

10. DIGITAL
STORYTELLIN
G

11. STORYTELLING
Problem Solution Outcome

12. REVIEW: WHAT IS YOUR
GOAL?What do you want to accomplish?
Promote
Product
Brand
Recognition
Awareness
Raising
Outcomes
Increased
sales
Increased
likes and
follows
Audience
becomes
more informed

13. OUTCOME DRIVEN CONTENT
Outcomes
Increased
sales
Increased
likes and
follows
Audience
becomes
more informed
Problem Solution
Production
Promotion
Problem Solution
Brand
Recognition
Problem Solution
Informed
Audience

14. EXAMPLES

15. STORYTELLING

16. STORYTELLING

17. STORYTELLING

18. BREAK TIME!

19. ACTIVITY
Take 10-15 minutes to work on example digital story.
My
Problem
My
Solution
My
Outcome

20. METRICS

21. METRICS

22. METRICS

23. METRICS

24. METRICS

25. METRICS

26. LUNCH TIME!

27. HOLIDAY
SEASON
H I N T: I T ’ S H A P P E N I N G N O W.

28. HOLIDAY SEASON 2018-2019
November Product
availability.
Make the
sale!
December International
Shipping.
Customer
enjoys the
product.
January Follow up.
Customer
engagement.

29. HOW ARE YOU PREPARED?

30. ACTIVITY
Take 10-15 minutes to work on your sales funnel.

31. YOU MADE THE SALE (!)
NOW WHAT?
Follow up! The customer already loves you, your brand, and
your products.
Ask? How can I make the next product better?
Thank you! Can you please leave a review? Tell your
friends?

32. ACTIVITY
Take 10-15 minutes to work on example of Delighting customers.

33. EXAMPLES

34. DELIGHT

36. CUSTOMER
SERVICE

37. NO ONE WANTS THIS TO
HAPPEN…

38. ACTIVITY
Take 5 – 10 minutes to work on example of really good customer
service.
Take 5 – 10 minutes to work on example of really bad customer
service.

39. MANAGING YOUR PAGE
• Be responsive • Be engaged • Listen
You need to…

40. QUESTIONS /
COMMENTS?

41. THANKS
FOR
JOINING!
N O W “ L I K E ” O U R FA C E B O O K
FA C E B O O K . C O M / N O M I N E T W O R K C A M B O D I A