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Primary research
– survey results
By Jennifer Finnigan
• For this project I created a survey to find out more
about my target audience. By doing this, I will be
able to make my pitch to carry on this project into
the production phase.
Survey results
• In this pie chart, we can clearly see
that the whole of my audience is
between the age range of 16 – 20-
year-olds. This shows that
Survey results
• In this pie chart, we can see that
there is slightly more of a female
audience compared to males. This
shows that with this specific type of
genre of documentaries it is more
likely that it will attract more
females than males according to
the evidence.
Survey results
• In this bar chart, we can see that my
most of audience have an interest in
documentaries. This benefits me as I
now know that I am aiming this project
at the right audience. I know this
benefits me as this will help me with
my documentary project as it gives me
more of an idea of the audience.
However, one person does not enjoy
watching documentaries, this varies
my answers.
Survey results
• As well as this, I asked what kind of
documentaries they would normally
watch, the answers included serial
killer, mystery/national geographic,
true crime etc... Majority of the
answers were crime relate topics
which gives me an advantage as
my initial plan and research was
murders/crime documentaries.
Survey results
• In this screenshot, we can see
that the majority of the
documentaries that are on the list
are crime genre. Therefore, this fits
perfectly for my initial idea.
Survey results
• I asked what makes a perfect what
makes a perfect documentary and
the results that I have been given
back have gave me an idea of what
to include within my own
documentary. For example, most of
the answers are mainly about
suspense, mystery, crime, serial
killers etc...
Survey results
• In these results, I wanted to know
how to attract my audience and to
create a great documentary. For
example, some of the
Survey results
• I am wanting to find out my
audiences most recommended true
crime documentary, so that I will be
able to see what type of crime they
are more interested in; murder,
stalking, etc... Most of my answers
that I have received have been
related to famous murders that
have happened quite a while back.
Survey results
• The reason for why I asked if there
was anything else that should be
included, is because it benefits me
as this will give me an idea,

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primary research .pptx

  • 1. Primary research – survey results By Jennifer Finnigan
  • 2. • For this project I created a survey to find out more about my target audience. By doing this, I will be able to make my pitch to carry on this project into the production phase.
  • 3. Survey results • In this pie chart, we can clearly see that the whole of my audience is between the age range of 16 – 20- year-olds. This shows that
  • 4. Survey results • In this pie chart, we can see that there is slightly more of a female audience compared to males. This shows that with this specific type of genre of documentaries it is more likely that it will attract more females than males according to the evidence.
  • 5. Survey results • In this bar chart, we can see that my most of audience have an interest in documentaries. This benefits me as I now know that I am aiming this project at the right audience. I know this benefits me as this will help me with my documentary project as it gives me more of an idea of the audience. However, one person does not enjoy watching documentaries, this varies my answers.
  • 6. Survey results • As well as this, I asked what kind of documentaries they would normally watch, the answers included serial killer, mystery/national geographic, true crime etc... Majority of the answers were crime relate topics which gives me an advantage as my initial plan and research was murders/crime documentaries.
  • 7. Survey results • In this screenshot, we can see that the majority of the documentaries that are on the list are crime genre. Therefore, this fits perfectly for my initial idea.
  • 8. Survey results • I asked what makes a perfect what makes a perfect documentary and the results that I have been given back have gave me an idea of what to include within my own documentary. For example, most of the answers are mainly about suspense, mystery, crime, serial killers etc...
  • 9. Survey results • In these results, I wanted to know how to attract my audience and to create a great documentary. For example, some of the
  • 10. Survey results • I am wanting to find out my audiences most recommended true crime documentary, so that I will be able to see what type of crime they are more interested in; murder, stalking, etc... Most of my answers that I have received have been related to famous murders that have happened quite a while back.
  • 11. Survey results • The reason for why I asked if there was anything else that should be included, is because it benefits me as this will give me an idea,