1. JENNIFER HOLLAND GILMORE
104 Stromer Drive, Cary, NC 27513 ● 919.880.3532 ● ​jenhgilmore@gmail.com
www.linkedin.com/in/jenniferhgilmore
Summary
Motivated professional seeking an opportunity to leverage my success at meeting business objectives through
effective integrated marketing communications strategies.
Core Strengths
Strategic Communications Branding Writing
Staffing/Management Media Relations Event Planning
Integrated Marketing Communications Market Research/Focus Groups Social Media
Public Speaking
Experience
Director, Marketing and Communication October 2010 – present
Campus Enterprises
NC State University, Raleigh, N.C.
● Established and developed a highly­talented marketing/communications department of 15 people to serve
eight retail and hospitality units that generate $60 million in annual revenues, including dining, bookstore,
card office, trademark licensing, golf course, student centers, printing and catering/event services.
● Provide strategic direction and oversee an aggressive schedule of marketing/communications initiatives to
support the various units and division as a whole. Provide structure, training and resources for staff to
ensure effective strategies and quality solutions are delivered. Employ an integrated marketing
communications approach to ensure our brands are represented consistently across all platforms, including
publications, presentations, web, social media, email, video, point of sale and environmental graphics,
special events and promotions.
● Create, launch, refresh, realign and manage brands. Recently completed a brand refresh for the
department. Service/unit brands developed include Smoothie U, Yates Mill Bakery, Rave! Events, the Pack
Shop, Howling Cow ice cream, Wolfpack Outfitters and the Wolfpack One Card Office.
● Liaison with campus departments to build mutually beneficial relationships. Develop tools and tactics to
support and strengthen these partnerships.
● Earn positive media coverage both on campus and in trade publications by being proactive, accessible and
quick to respond with compelling stories and quality photography. Positioned NC State Dining to earn 2016
Innovator of the Year by ​Food Management​ Magazine among other national accolades.
● Counsel senior management on how to handle sensitive/complicated topics, such as banking relationships,
demolition of bookstore (a high­profile modernist building from the 1950s), construction using student fees,
and Chick­fil­A.
● Served as communications chair for the National Association of College and University Food Service’s
Southern Regional Conference in 2015. Serve on the faculty of the NACUFS Marketing Institute. Selected to
present at the 2016 NACUFS National Conference on the State of College Food Service Marketing.
Manager, Marketing and Communication November 2008 – October 2010
NC State Dining/AllCampus ID Card
NC State University, Raleigh, N.C.
● Served as the organization’s first in­house marketing/communications professional.
● Forged a relationship with University Communications to bring units into brand compliance and significantly
reduced outsourcing costs.
● Elevated professionalism of meal plan collateral and marketing plan to boost sales. Helped grow
participation from 6800 to 7500 in two years. This number has since risen to 9500.
● Created social media presence and embraced new ways to connect with constituencies, including regular
email communication, TV billboard systems, social media, and special events.
● Served as primary spokesperson, speaking to parents about our program throughout summer orientation.
● Built relationships with campus media in response to a history of negative coverage. Saw significant
improvement in span of two years as a result of these relationships. Also cultivated relationships with trade
publications to elevate the program on a national level.
● Leveraged marketing partnership with Coca­Cola through targeted special events and promotions.

2. JENNIFER HOLLAND GILMORE
Resume
Page Two
Independent Writer, Editor and Public Relations Strategist, Cary, N.C. March 2002 ​– ​November 2008
Served a variety of long­term clients, including Cary Magazine (feature writing), WakeMed (feature writing),
Healthcare Training Strategies (media relations), ScottMadden Inc. (writing, editing, and brand strategy), LG Real
Estate (writing) and UNC­Chapel Hill (writing).
Account Supervisor May 2000 – March 2002
French/West/Vaughan, Raleigh, N.C.
Managed public relations planning and initiatives for healthcare clients, including MDeverywhere, Cardinal Health,
The DeLor Group, and WakeMed. Significant accomplishments for primary client, MDeverywhere, included
generating 23,321,226 media impressions in 2001, earning $2.2 million in media placements. National coverage
included ​New York Times​, ​The Washington Post​, CBS’s ​The Early Show​, ​Inc.​ Magazine, and Bloomberg Radio.
Generated more than 40 trade publication mentions or stories, plus 11 bylined article placements, many of which I
penned. Helped to secure $15 million in funding during post­dot­com economy; helped achieve 125% of sales goal.
Recent Awards
2015 Innovator of the Year (University Dining), Food Management Magazine
2013 Best Online Catering Menu–Large Schools, NACUFS
2013 Silver Award, Wolfpack One Website – Raleigh Public Relations Society (RPRS) Awards Competition
2013 Award of Excellence and Best in Category, Silver InSpire Award for Brand Reputation/Management,
Rave! Catering Rebrand, Public Relations Society of America (PRSA)­N.C. Chapter
2013 Award of Excellence/ Best in Category, Bronze InSpire Award for Research/Evaluation, PRSA­N.C. Chapter
2013 Best Website, Wolfpack One Card Office, National Association of Campus Card Users (NACCU)
2013 Recipient, 125 Transformational Women in the History of NC State
2012 Gold Award, 2011­2012 Meal Plan Recruitment Collateral, RPRS Awards Competition
2012 Gold Award, Talley Renovation and Addition Blog, RPRS Awards Competition
2012 Silver Award, Harrelson Wall Graphics, RPRS Awards Competition
2011 Award of Excellence Recipient, Office of Finance and Business, NC State University
Presentations
2016 National Association of College and University Food Service (NACUFS), National Conference Presenter
2014 NACUFS Marketing Institute ­ Faculty Member
2013 NACUFS National Conference ­ National Conference Presenter
2012 NACUFS Marketing Institute ­ Faculty Member
2012 Rebranding Card Office and Marketing New Banking Program, National Association for College Auxiliary
Services (NACAS) National Conference ­ Presenter
Professional Development
2011 Performance Leadership, NC State University
2010 NACUFS Marketing Institute Participant
Technology
Teamwork Project Management
WordPress
InDesign
Microsoft Office
Constant Contact/MailChimp
Survey Monkey
Facebook/Twitter/Instagram/Pinterest
Education
Bachelor of arts, speech­communication, concentration in public relations
North Carolina State University, 1990