Pokémon GO & Marketing part 3 of 4. In this section there is information about marketing tactics to marketers response to the game.

1. Information of how Pokémon GO can help companies market their
products & more.
Images from: Google Images

2. Table of Contents:
PageTitle: Page Number:
MarketingTactics 61
Pokémon GO Insights 72
Marketers Response 79
Business & Pokémon GO: 84
Examples of Use 85
How can Businesses Profit? 95
Tips: 100
Future: 108
Work Cited: 113
PageTitle: Page Number:
Pokémon GO Information: 3
Pokémon GO Overview 4
Player Information 12
PokéStops & PokéGyms 20
Lures 27
Statistics: 35
Marketing on Pokémon GO: 45
Before Marketing 46
Local Marketing & Pokémon GO 53

3. MarketingTactics:
• The creator acts as the publisher, the business owners the advertisers, & the players are the customers
There’s an Affiliate Channel Component with the App:
• Offering to allow businesses to have customized appearances or promoted offers
Display Marketing Opportunities:
• Can be embedded by allowing users to search for products or business types & the app shows what’s near to
the user
Search Marketing Features:
• Can be embedded to allow players to share & earn rewards
Social Features:
Compiled by Author from: blog.marketing.rakuten.com
Different Potential Marketing Methods:

4. MarketingTactics:
Battery Life
Problems
Get People to Hang
Out
Give Out Pokémon
GO Gifts
HaveTeam Specific
Promotions or Days
Host a Pokémon GO
Tournament
Join up with Other
Store Owners
Pokémon GO Social
Compiled by Author from: entrepreneur.com

5. MarketingTactics:
Battery Life Problems:
Power Strips:
Have a few available to help
trainers revive their dead
phones & to continue on their
journey
Portable Power Packs:
Use this as promotional items
They don’t have to be expensive
but players will be grateful to
have extra battery
Compiled by Author from: entrepreneur.com

6. MarketingTactics:
Pokémon GO Social:
Creative Photo Contest:
Host a challenge where
players take pictures with
Pokémon & offer a prize
to the best one
Email Campaigns:
An email list is a revenue
driver businesses
Use a landing page or
collect them at check out
for a chance to win
Pictures with Products &
Pokémon:
Allow for discounts when
players tag pictures that
have the Pokémon & your
products in them
Compiled by Author from: entrepreneur.com & socialmediaexaminer.com

7. MarketingTactics:
Pokémon GO Social:
Player Check-In:
Encourage players to
check-in while playing
It may lead to more
players coming into
your business
Social Media Shares:
Share when you find
rare Pokémon at your
location
They get the update
& it positions your
business for trainers
Snapchat Memories:
Encourage players to
share snaps of
catching Pokémon
inside your business
Tag Player Photos:
Ask players to share
their Pokémon
photos that were
taken at your
business to increase
social exposure
Compiled by Author from: entrepreneur.com & socialmediaexaminer.com

8. Marketing Insights:
Compiled by Author from: entrepreneur.com
Triumph of Social Local
Mobile Marketing
(SoLoMo)
New Marketing
Infrastructure
Changing Boundaries
of online & Real Life

9. Marketing Insights:
Compiled by Author from: entrepreneur.com
Pokémon GO illustrates the full realization of Social
Local Mobile Marketing:
It combines social media
with local marketing-
Small businesses are seeing big gains
in sales due to extra foot traffic from
the game
It also uses mobile-
The game makes it possible for people
to interact in the real world & social
media world simultaneously

10. Marketing Insights:
Compiled by Author from: entrepreneur.com
The rise of PokemonGo is part of the broader trend toward the new era of the Internet ofThings (IoT)
Cheap digital sensor technology is going to transform the way people interact with mobile devices & with
real life objects in physical spaces
New platforms for communication & consumer interaction might suddenly appear in surprising new
ways
The applications for this sensor technology will be broad & varied
There might be massively disruptive technologies or whole new platforms for communication that seemingly
emerge overnight

11. Marketers Response:
By MakingThemselves Attractive to
Players
MakingTheir OwnVirtual &
Augmented Reality Apps
Through Partnerships
Compiled by Author from: ama.org

12. Marketers Response:
By MakingThemselves
Attractive to Players:
Use lures to get players to
the come to your location
Make the location
player friendly
Giveaways, competitions & more
can entice players to go to your store
Compiled by Author from: ama.org

13. Marketers Response:
Through
Partnerships:
Companies all over the world
will start to Partner with Niantic
These partnerships can be used to host
events, create Pokémon merchandise & more
Compiled by Author from: ama.org

14. Work Cited:
• "65 Amazing Pokemon Go Statistics." DMR. N.p., 2016.Web. 16 Sept. 2016.
<http://expandedramblings.com/index.php/pokemon-go-statistics/>.
• Bhat , Aditya. "'Pokemon Go:' Full List of CountriesWhere the Game Has Been Released and RegionsYet
to Receive It." International BusinessTimes, India Edition. 06 Aug. 2016.Web. 16 Sept.
2016.<http://www.ibtimes.co.in/pokemon-go-full-list-countries-where-game-has-been-released-regions-
yet-receive-it-689139>.
• "How Businesses Are Using Pokémon Go for Marketing." PLEXKITS. N.p., n.d.Web. 16 Sept.
2016.<http://plexkits.com/how-businesses-are-using-pokemon-go-for-marketing/>.
• "How Does Pokémon GO Compare to OtherApps?" Similarweb Blog PokmonGO Compared to Other Popular
Apps Comments. N.p., 2016.Web. 16 Sept. 2016.<https://www.similarweb.com/blog/pokemon-go-
compared>.
• "How Pokémon Go Is Disrupting Marketing asWe Know It." AMA. N.p., n.d.Web. 16 Sept. 2016.
<https://www.ama.org/publications/eNewsletters/Marketing-News-Weekly/Pages/pokemon-go-
disrupting-marketing.aspx>.
• "How Pokémon GoWill Level up Local Advertising." Marketing Land. N.p., 2016.Web. 16 Sept. 2016.
<http://marketingland.com/pokemon-go-will-level-local-advertising-184373>.
• "How to Incorporate Pokémon Go IntoYour Local Marketing Strategy." Tech.co. N.p., 2016.Web. 16 Sept.
2016. <http://tech.co/incorporate-pokemon-go-local-marketing-strategy-2016-07>.
• “HowYour Business Can Profit from Pokémon Go - Hatch." Hatch. N.p., 2016.Web. 16 Sept. 2016.
<http://startwithhatch.com/pokemongo/>.

15. Work Cited:
• James, Daniel. "How Businesses Are Using Pokemon Go for Marketing."Blo.marketing.rakuten. N.p., n.d.
Web. 16 Sept. 2016. <http://blog.marketing.rakuten.com/affiliate/how-businesses-are-using-brilliant-
marketing-with-pokemon-go>.
• "Mobile Users Are Spending MoreTime in Pokémon GOThan Facebook." SensorTower. N.p., 12 July 2016.
Web. 16 Sept. 2016. <https://sensortower.com/blog/pokemon-go-usage-data>.
• Nanji, Ayaz. "How Pokémon Go Players EngageWith Businesses."MarketingProfs. N.p., 18Aug. 2016.Web.
16 Sept. 2016. <http://www.marketingprofs.com/charts/2016/30485/how-pokemon-go-players-engage-
with-businesses-infographic>.
• "Pokemon Go Marketing in 3 Easy Steps." Visually. N.p., n.d.Web. 16 Sept. 2016.
<http://visual.ly/pokemon-go-marketing-3-easy-steps>.
• "Pokemon Go Stats." Bloglovin' N.p., 03 July 2016.Web. 16 Sept.
2016.<https://www.bloglovin.com/blogs/chrisbrogancom-321463/pokemon-go-stats-
5044818443?email_button=true>.
• Schwartz, Gregg. "3 Major Marketing Insights From Pokemon Go." Entrepreneur. N.p., n.d.Web. 16 Sept.
2016. <https://www.entrepreneur.com/article/279404>.
• Templeman, Mike. "21 Pokemon Go MarketingTacticsYou Have toTry."Entrepreneur. N.p., n.d.Web. 16
Sept. 2016. <https://www.entrepreneur.com/article/279736>.
• Vultaggio, Maria. "WhatCanYou Get At PokeStops? HowTo Obtain Incubators, Incense, Lure ModulesAnd
More In 'Pokemon Go'" International BusinessTimes. N.p., 2016.Web. 16 Sept.
2016.<http://www.ibtimes.com/what-can-you-get-pokestops-how-obtain-incubators-incense-lure-
modules-more-pokemon-go-2392378>.
*Some information came directly from the Pokémon GOApp*

16. Contact Us for the Full Presentation:
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13575 58TH Street North #160
Clearwater, Fl. 33760
T: 727 538 4112
E: contact@mcusa.co
www.mediacontactusa.com