The document discusses how awareness days can be used for link building. It notes that there is an awareness day for almost everything that can be utilized to create unique content. Some benefits of using awareness days for link building include getting involved in trending topics, giving stories more context, reaching a wider audience, and allowing links from other industry experts. The document provides tips for using awareness days like relating them to a client and including specific details in the content.

1. How Awareness Days Are
The Key To Link Building
Jen Macdonald | Glass Digital
SLIDESHARE.NET/JENNIFERMACDONALD42
@JenMac018

2. #brightonSEO
@JenMac018
Key takeaways
• Why you should use
awareness days for
link-building
• Benefits of
awareness day
newsjacking
• Top tips on how to
action this
strategy

3. There is an awareness day
for EVERYTHING!
#brightonSEO
@JenMac018

4. Bubble Wrap Appreciation Day

5. National Hug a Plumber Day

6. National Wiggle Your Toes
Day

7. Gorgeous Grandma Day

8. Lost Sock Memorial Day

9. If Pets Had Thumbs Day

10. Utilise awareness
days to help create
unique tangential
content
#brightonSEO
@JenMac018

11. Tangential content is
the key to jazzing up
a niche industry
#brightonSEO
@JenMac018

12. Business-to-
Business
#brightonSEO
@JenMac018

13. #brightonSEO
@JenMac018

14. Business-to-Consumer
#brightonSEO
@JenMac018

15. #brightonSEO
@JenMac018

16. Seasonality
#brightonSEO
@JenMac018

17. #brightonSEO
@JenMac018

18. Recurring
events
#brightonSEO
@JenMac018

19. #brightonSEO
@JenMac018

20. Annual events
#brightonSEO
@JenMac018

21. #brightonSEO
@JenMac018

22. #brightonSEO
@JenMac018
Benefits of
this type of
newsjacking

23. Gets you
involved
in trending
topics
#brightonSEO
@JenMac018

24. Gives your
story a hook
#brightonSEO
@JenMac018

25. Allows you to
offer advice on
important issues
#brightonSEO
@JenMac018

26. More efficient
– less time
for good results
#brightonSEO
@JenMac018

27. Can allow for
multiple angles
#brightonSEO
@JenMac018

28. Allows you to
reach a wider
audience
#brightonSEO
@JenMac018

29. Can include
deeper links
#brightonSEO
@JenMac018

30. Less
disheartening
if it doesn’t
work
#brightonSEO
@JenMac018

31. Work can be
recycled
#brightonSEO
@JenMac018

32. Connects you
to other
industry
experts
#brightonSEO
@JenMac018

33. Can undertake
reactive work
while
hero campaigns are
being created
#brightonSEO
@JenMac018

34. #brightonSEO
@JenMac018
Top tips when
using awareness
days for
newsjacking

35. Don’t leave the
journalist wanting
more!
#brightonSEO
@JenMac018

36. The more unique the
better
#brightonSEO
@JenMac018

37. Relate the awareness
day to your client
#brightonSEO
@JenMac018

38. #brightonSEO
@JenMac018
What to include

40. #brightonSEO
@JenMac018
How to prospect

41. Find journalists who
have previously
published similar
content
#brightonSEO
@JenMac018

42. Find relevant
publications
#brightonSEO
@JenMac018

43. Utilise existing
contacts
#brightonSEO
@JenMac018

44. #brightonSEO
@JenMac018
How to find
live links

45. Google
search
#brightonSEO
@JenMac018

46. Search operators
#brightonSEO
@JenMac018

47. Outreach tools
#brightonSEO
@JenMac018

48. #brightonSEO
@JenMac018
REMINDER: Recycle Your
Work!!!

49. @JenMac018
SLIDESHARE.NET/JENNIFERMACDONALD42
Thank you for
listening
#brightonSEO
@JenMac018