Here I talk about how to convince clients to try a new outreach tactic to help with link-building. These tips are transferable across a range of digital marketing practices.

1. Convincing
Clients To Try A
New Outreach
Tactic
Jen Macdonald | Glass Digital
SLIDESHARE.NET/JENNIFERMACDONALD42
@JenMac018

2. Link building is changing
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@JenMac018

3. Industry
trends
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@JenMac018

4. How to convince
YOUR clients to try
new outreach
tactics
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@JenMac018

5. 5 things you
need to do
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@JenMac018
01. Educate them
02. Give them FOMO
03. Talk money
04. Emphasise their strengths
05. Create trust

6. 01.
Educate them
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@JenMac018

7. Avoid digital
marketing jargon
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@JenMac018

8. Highlight the wider
benefits with stats
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@JenMac018

9. Use tools like
Response Source,
Vuelio and
#journorequest
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@JenMac018

10. Show clients the
importance of
tangential
content
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@JenMac018

11. Encourage your client
to provide inclusive
content
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@JenMac018

12. Show them how digital
marketing has evolved
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@JenMac018

13. Test the waters and
experiment — but build-
in a safety net to
reassure your client
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@JenMac018

14. @JenMac018
02.
Give them
FOMO
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@JenMac018

15. Highlight
results your
clients can get
from your new
tactic
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@JenMac018

16. Provide your
client
with case
studies
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@JenMac018

17. Give examples from
competitors and show
their results
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@JenMac018

18. Reveal which
top-tier
publications
are
featuring your
new tactic
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@JenMac018

19. @JenMac018
03.
Talk money
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@JenMac018

20. Analyse target websites
to check an opportunity
is worth it
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@JenMac018

21. Break down the hours
spent on content
creation vs. links
and exposure gained
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@JenMac018

22. Explain the human element
consumers are looking for
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@JenMac018

23. @JenMac018
04.
Emphasise
their
strengths
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@JenMac018

24. Stress what
it means to
be an expert
in their
field
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@JenMac018

25. Kill them with kindness
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@JenMac018

26. Remind your client of
their USPs — the more
obscure, the better!
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@JenMac018

27. @JenMac018
05.
Create
trust
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@JenMac018

28. Remind clients YOU are
the digital marketing
expert
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@JenMac018

29. Foster a good
relationship
through
communication and
transparency
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@JenMac018

30. Don’t over promise!!
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@JenMac018

31. Show any risks have
been weighed up before
a campaign
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@JenMac018

32. Show immediate results
from your new tactic
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@JenMac018

33. Provide the client
with a monthly
update of all
outreach work
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@JenMac018

34. @JenMac018
SLIDESHARE.NET/JENNIFERMACDONAL
D42
Thank you for
listening
#brightonSEO