1. Jennifer Morris
Buying & Merchandising Portfolio
Fashion

2. Table of Contents
Visual Merchandising
Retail Store Manamgement
Merchandise Management

3. Visual Merchandising
• Analyzed & understood the fundamental elements and
principles of retail space planning.
• Created floor plans and populated complex fixtures
using 3D Visual Merchandising.
• Designed a comprehensive retail graphics package.
• Worked with custom catalogs in 3DVM.
• Learned basic printing and rendering units in 3DVM
Software Programs.
• Implemented the principles of zoning and product
placement.
Skills Exhibited
• Effective teamwork
• Creative brainstorming
• Successful branding
• Complementary merchandising
• Balance with line & composition
• Psychological color theory
• Assortment Planning
• Trend Research

4. Window Display shows Horizontal Line with Repetition
The Charmed Lyfe: Window Display

5. Target Market & Inspiration of
Brand Image
• 18 - 28 years old
• Men & Women
• Urban Trendsetter
• Employed or Student
• Lives in Major Metropolitan
City
• Annual Income $20K+
• Brand Ambassadors

6. Capo Luxury Menswear:
Digital Store Layout & Display
3TierTable
2Way2Way
OpenBackBookShelfOpenBackBookShelf
Cash Wrap
Metal
Ro
lling
Ra
ck
Met
al
Rolling Rac
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Wall Rack Wall Rack Wall Rack Wall RackWall Rack
OpenBackBookShelf
3TierTable
M
eta
l Rolling
Rac
k
Tr
en
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T
r
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Test Test
shops
shops
Key items
Key items
Basics Basics
Motociclo Leather Jacket
BROWN SKU #: 987654956728
MOHAGANY SKU #: 987654956738
Black SKU #: 987654956700
3 Tier Table
2Way2Way
OpenBackBookShelfOpenBackBookShelf
Cash Wrap
Metal
Rolling Rac
k Metal Rolling Rac
k
Wall Rack Wall Rack Wall Rack Wall RackWall Rack
OpenBackBookShelf
3 Tier Table
M
eta
l Rollin
g
Rack
Tr
en
d
s
T
r
e
n
d
s
Test Test
shops
shops
Key items
Key items
Basics Basics
Abito Pants
SKU #: 987654418784
Style #: AP210987
3 Tier Table
2Way2Way
OpenBackBookShelfOpenBackBookShelf
Cash Wrap
Metal
Rolling Rac
k Metal Rolling Rack
Wall Rack Wall Rack Wall Rack Wall RackWall Rack
OpenBackBookShelf
3 Tier Table
M
eta
l Rollin
g
Rack
Tr
en
d
s
T
r
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s
Test Test
shops
shops
Key items
Key items
Basics Basics
Camicia Casual
SKU #: 987654756945
Style #: CC92176

7. Target Market & Inspiration of
Brand Image
• 25 - 45 years old
• Male
• Income: $75K or more annually
• Lives in metro city
• Works on junior executive or higher career
Level
• Highly educated
• Cultured
• rock & roll meets hipster

8. Clothing & Assortment
planning
Motorcycle Leather Jacket
Maroon
100% Lamb Skin
SM-XL
Motorcycle Leather Jacket
Brown
100% Lamb Skin
SM-XL
Motorcycle Leather Jacket
Black
100% Lamb Skin
SM-XL
Slim Fit Dress Slack
Straight Leg
Nutmeg
100% Wool
32-46
Slim Fit Dress Slack
Straight Leg
Grey
100% Wool
32-46
Slim Fit Dress Slack
Straight Leg
Midnight
Linen Viscose Blend
32-46
Fedora Hat
Brown
100% Wool
SM-XL
Fedora Hat
Black
100% Wool
SM-XL
Fedora Hat
Beige & Blue
100% Wool
SM-XL
Brown Messenger Bag
100% Leather
One Size
Black Messenger Bag
100% Leather
One Size
Crew Neck Sweater
Indigo Blue
Hand Dyed, Eco-Friendly
Biodegradeable Dyes
Silk Blend
SM-XL
Crew Neck Sweater
Orange
Hand Dyed, Eco-Friendly
Biodegradeable Dyes
Silk Blend
SM-XL
Crew Neck Sweater
Beige
Hand Dyed, Eco-Friendly
Biodegradeable Dyes
Silk Blend
SM-XL

9. • Developed & implemented merchandise
strategies.
• Assigned product mark up based on
direct and indirect costs.
• Utilized strategic negotiation
principles for purchasing.
• Analyzed statistical reports and
computer operations.
Skills Obtained
• Geographical Trend Research
• Assortment Planning
• Merchandise Mathematics
• Analytical Skills
• Market & Industry Research
Merchandise Management

10. Address: 152 Geary Street
SQFT. : 6,500 sqft.
Sales Per Sqft: @ $275 per sqft, $1.8
Million
Burough: Financial District
Demographic:
- 25 - 45 year old Males
- Lives within the City of SF
- $75K+ Annual Income
- Married/Single
Psychographic:
- Likes Traditional Rock & Roll
- Favors the edgy, all-american
look
- Quality over Quantity
Benefits of Location:
- Men’s Razor Club on 2nd
floor
- Regular foot traffic of
desired target market
John Varvatos - San Francisco, CA

11. Planned Annual Sale
Per Inventory Selections
Leather Jackets, 10%
Outerwear, 10%
Sport Coats, 7%
Vests, 6%
Casual Shirts,8%
Dress Shirts,7%
Tees, 8%
Knits,9%
Cardigans,9%
Sweaters, 7%
Peace Sign, 3%
Pants , 8%Jeans, 8%
Totals,100%
Category Name Planned Percent Planned Dollars
Leather Jackets 10% $178,750.00
Outerwear 10% $178,750.00
Sport Coats 7% $125,125.00
Vests 6% $107,250.00
Casual Shirts 8% $143,000.00
Dress Shirts 7% $125,125.00
Tees 8% $143,000.00
Knits 9% $160,875.00
Cardigans 9% $160,875.00
Sweaters 7% $125,125.00
Peace Sign 3% $53,625.00
Pants 8% $143,000.00
Jeans 8% $143,000.00
Totals 100% $1,787,500.00

12. Sales Price vs. Markdown
Category Name Regular-Priced Sales %
Regular-Priced
Sales $
Markdown
Sales %
Markdown
Sales $
Leather Jackets 70% $125,125.00 30% $53,625.00
Outerwear 70% $125,125.00 30% $53,625.00
Sport Coats 65% $81,331.25 35% $43,793.75
Vests 60% $64,350.00 40% $42,900.00
Casual Shirts 75% $107,250.00 25% $35,750.00
Dress Shirts 60% $75,075.00 40% $50,050.00
Tees 70% $100,100.00 30% $42,900.00
Knits 75% $120,656.25 25% $40,218.75
Cardigans 75% $120,656.25 25% $40,218.75
Sweaters 75% $93,843.75 25% $31,281.25
Peace Sign 60% $32,175.00 40% $21,450.00
Pants 70% $100,100.00 30% $42,900.00
Jeans 70% $100,100.00 30% $42,900.00
Totals $1,245,887.50
$541,612.50
Leather Jackets,
70%
Outerwear,
70%
Sport Coats,
65%
Vests, 60%
Casual Shirts,
75%
Dress Shirts,
60%
Tees, 70%
Knits,75%
Cardigans,
75%
Sweaters, 75%
Peace Sign,
60%
Pants , 70%
Jeans,
70%

13. Average Markdown
Percentage & Price
Leather Jackets,
$1,573.00
Outerwear,
$973.00
Sport Coats,
$1,223.00
Vests, $127.75
Casual Shirts,
$180.50
Dress
Shirts,
$242.25
Tees,
$76.88
Knits,
$178.38
Cardigans, $374.67
Sweaters, $430.50
Peace Sign, $78.63
Pants , $363.00
Jeans, $268.00
Category Name Average Regular Price
Average %
Reduction
Average
Markdown Price
Leather Jackets $1,573.00 32% $1,069.64
Outerwear $973.00 32% $661.64
Sport Coats $1,223.00 32% $831.64
Vests $127.75 32% $86.87
Casual Shirts $180.50 32% $122.74
Dress Shirts $242.25 32% $164.73
Tees $76.88 32% $52.28
Knits $178.38 32% $121.30
Cardigans $374.67 32% $254.78
Sweaters $430.50 32% $292.74
Peace Sign $78.63 32% $53.47
Pants $363.00 32% $246.84
Jeans $268.00 32% $182.24

14. • Identified the primary organizational
models for managing people.
• Identified the dynamics of
organizational change.
• Analyzed various aspects of individual
behavior as they relate to an
organization.
Skills Obtained
• Team Building Exercises
• Social Responsibility process
• Vetting Process Knowledge
• Environmental & Safety Law Knowledge
Retail Store Management

15. John Varvatos, San Francisco, ca:
Connection between brand & Charity
Multiple Branding Options
Charitable Donations:
• Financial Donations
• Volunteer Time
Connection between the
brand & giving back
Multiple Charities:
• Connection with Location &
Charity
Complications:
• Amount of Financial
Donation
• Amount of time & volunteers
• Who to spear head the
operation

16. Organizational Management
Store Delegated Charity Team
• Building community ties and brand value by working directly with
charities through various means
• This team would be chosen based on qualifications that would be
vetted by both corporate and the Store Manager
• The first event will be a test run with corporate for an upcoming
event with a local charity (small scale)
• Based on community involvement (attendees) and raised funds will
be the scale of success
• After 6 months of the teams efforts and hard work, corporate
can successfully integrate said team at each retail location
• Every quarter (3 months) an evaluation of each member and team
activities will be discussed and reviewed for compliance and suc-
cess rate