Electronic dance music and music festivals have been growing in popularity, which benefits Relentless Beats as they produce around 20 large music festivals in Arizona per year. However, they face competition from other promoters like Insomniac Entertainment, Steve Levine Entertainment, and El Hefe Scottsdale: Riot Group Entertainment. These competitors vie for the same customers in Arizona through similar music bookings and events. To remain digitally competitive in this saturated market, Relentless Beats could improve their website design to optimize conversions, increase backlinks to build domain authority, utilize paid search advertising and other social media platforms, and fix crawlability issues on their site.

1. BANGING BEATS & DIGITAL MARKETING
SINCE 1995
By: Jennifer Cooper

2. ELECTRONIC DANCE MUSIC HAS BEEN
INCREASING IN POPULARITY SINCE
OVER THE LAST COUPLE OF YEARS…

3. Source: Google Trends (electronic dance music)

4. AND SO HAVE MUSIC FESTIVALS…

5. Source: Google Trends (music festivals)

6. WHICH IS GOOD NEWS FOR RELENTLESS BEATS, AS THEY PUT
ON ABOUT 20 LARGE MUSIC FESTIVALS IN ARIZONA A YEAR

7. BUT NOT WITHOUT COMPETITION…

8. INSOMNIAC ENTERTAINMENT
• Nationwide Music Promoter
 Puts on large festivals all over
the country, many in the
Southwest region
• Competes with Relentless Beats
mostly with blog readership and for
consumers when Insomniac is
putting on a festival in close
regional proximity around the same
time.
• Insomniac has a strong online
presence with a very clean looking
website and a large advertising
budget

9. STEVE LEVINE ENTERTAINMENT
• Arizona Music Promoter
 Puts on EDM events in popular
nightclubs in Old Town
Scottsdale such as Maya and
Livewire.
• Competes with Relentless Beats for
same customers, as they book similar
artists and tend to host events on the
same night being in direct
competition with another for ticket
sales.
• They don’t have a very strong site
and forwards customers to their
Facebook page to find out more
about their events.

10. EL HEFE SCOTTSDALE:
RIOT GROUP ENTERTAINMENT
• Arizona Night Club
 Books EDM artists to play on
weekends
• Competes with Relentless Beats for
same customers, as they book
similar artists and tend to host
events on the same night being in
direct competition with another for
ticket sales. They are also
competitors with SLE.
• El Hefe’s site is manageable, clean,
and promotes the events within the
site, as well as through their social
media. However, they are also a
restaurant so that information is
included as well.

11. COMPETING FOR KEYWORDS
• (INSERT ARTIST NAME) ARIZONA
• (INSERT ARTIST NAME) PHOENIX
• (INSERT ARTIST NAME) SCOTTSDALE
• MUSIC FESTIVALS ARIZONA
• EDM ARIZONA
• EDM SHOWS PHOENIX

12. WHAT CAN RELENTLESS BEATS DO TO
REMAIN DIGITALLY COMPETITIVE
IN THE SATURATED MARKET OF
EDM SHOWS IN ARIZONA?

13. FOR STARTERS, THERE WEBSITE
NEEDS A FACELIFT…
WHILE THE WEBSITE RANKS VERY HIGH IN RELEVANCE, THE CROWDEDNESS OF THE
LAYOUT AFFECTS CONVERSION OPTIMIZATION. MAKING THE CALL TO ACTION OF
BUYING TICKETS ON THE HOMEPAGE MORE PROMINENT WOULD MAKE THE
CONSUMERS BUYING PROCESS MORE SIMPLISTIC.

14. IT WOULD ALSO HELP IF THEY INCREASED THE NUMBER OF BACK LINKS ON THEIR
PAGE TO INCREASE DOMAIN AUTHORITY. BELOW IS A CHART COMPARING
RELENTLESS BEATS TO THEIR COMPETITORS.

16. RECOMMENDATION #1: START USING
PAID SEARCH

17. RECOMMENATION #2: UTILIZE OTHER
SOCIAL MEDIA SITES

18. RECOMMENDATION # 3:
FIX CRAWLABILITY ISSUES

20. QUESTIONS ON HOW THE SEO SUGGESTIONS FOR
RELENTLESS BEATS? CONTACT ME AT (954) 806-4461